You Get What You Pay For Try Twisted Pair Techs
April 26, 2009
As an internet marketer I am online 12-14 hours a day. So when one of my computers stopped connecting with the internet I was in trouble. Like any computer dependent company we had a back-up computer. Then the hard drive on that computer started to go out on me. I could no longer avoid addressing the issue.
Since I am a big fan of barter I figured that I would begin contacting some repair vendors and see if anyone wanted to trade services. I happen to have the card of Alex, of Twisted Pair Techs on my desk. I had briefly spoken with Alex recently at a business mixer help at the Pearl nightclub here in Tucson. I picked up the card and gave him a call. I had already exhausted all my options with my cable provider to no avail.
What I found out was that Alex’s services are on the high end of area service providers in this community. But I was reminded that you often get what you pay for. I have previously tried two different vendors on Craigslist to fix a virus problem on an older computer. I ended up spending more than the price of a new desktop and still never resolved the problem.
I realized that maybe bartering was not the way to go and since Alex didn’t want my services that wasn’t an option. If I lost the hard drive on the back-up computer I would have to rely on a very slow laptop. That computer lacked many of the files and programs that I use on a daily basis. So that option was not a very good one. I likely would have spent a day loading files and programs.
Alex and I talked late Thursday evening and he was here the next afternoon. He stated that he might be running late and would call if that occurred. In fact that’s what happened. He was running late and called ahead to inform me. He pushed back his arrival by 30 minutes and he arrived promptly at the reset time.
The problem took him 30 minutes to resolve. I now have internet access on my fast computer. Essentially Alex’s service fee was cheaper than those Craigslist vendors who wanted $50.00 to show up. I know other there are others who charge even less. For my money and my business it is worth it to pay a premium for services that are done correctly. In the end I will have saved money because the problem was resolved quickly. Not only that but he provided better resources than I was currently using to protect my computer. Alex is a class act!
I highly recommend Twisted Pair Techs.
Does your computer need servicing?
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Link Building – Why We Don’t Use Directories – Part 2
April 22, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Link Building – Why We Don’t Use Directories – Part 2
If you are reading this for the first time we recommend that you start with Part 1 first.
Recently, we posted an article about why we do not use directories and we would like to expand on this in more detail. When we first got into website marketing one of the tried and true methods of acquiring links was through directory submissions.
However, this can be a bit time consuming process as you have to register at each site. So we tried using some automated software. This helped speed up the submission process tremendously. We tried this method off and on for about 3 months. We checked back some 6 months later and discovered that less than 10 of these directories actually accepted our submissions. So the ROI here was not very good.
Since then we have noticed a sea change in the chatter coming from many SEO websites and blogs. Many of them mentioned that the search engines have devalued links from directories. They often pointed out that these directory sites had all seemed to be loosing their page rank it was concluded that the links from these sites had little or no value.
The assumption seemed valid to us, but we prefer to go directly to Google for our answers. Until recently Google’s webmaster guidelines had recommended only one directory. That directory, DMOZ, was highly respected as it is free, human edited and difficult to get into. It took us six tries over a year to get listed.
Since Google has now removed its recommendation of DMOZ, and since most directories sites no longer have much if any PR, we have concluded that directory listings are a waste of time and effort. We evaluate all of our marketing based on our return on investment or ROI. Thus our ROI indicated this was not a profitable use of our time.
As a follow-up to the original, it has been mentioned to me that directories are still useful for driving traffic to a website and thus should still be used. So I went back and looked at our website traffic reports over the last year. Even though we had been listed in dozens of directories out of the hundreds used, we could not find one directory that has sent us any traffic. That’s right 0 traffic. So directory submissions have been a complete waste of time for us. That’s not good ROI in anyone’s business playbook.
This may be why we believe the search engines no longer value directories. Those of you have been around website marketing for very long you have heard that the common refrain “content is king.” Well, that in a nutshell is why directories have lost there allure to the search engines. They simply don’t have any useful content. Since searchers rarely use these directories the search engines have concluded that their only purpose is to manipulate the search rankings, thus these links have been devalued.
There are so many better ways to acquire links that will make a difference that we must ask “Why are you still using directory submissions?”
What say you?
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Titling Blog Posts: Fact Or Fiction
April 20, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Titling Blog Posts: Fact Or Fiction
Those of us who blog daily understand all too well, the importance of the posts title. We all exist in a very noisy blogosphere. For many of us our lives often seem to be running at an equally frantic pace. We scurry about our jobs, family, and life in general. It is a busy world.
We are daily bombarded by tens of thousands a messages, images, and noise on an hourly basis. Thus standing out in a crowded may take a linkbait mentality. Linkbait by its very nature is about drawing attention to your website or blog. So that is what we are doing or you would not be reading this.
There is also another level of linking that can transform the dynamics of the conversation. This is where linkbait becomes a social exchange of ideas. So we ask, does your blog include a call to action? A call to action simply asks your visitor do to what you want them to do. It is that simple. If you want them to comment why not ask them? Do you want them to sign up for an RSS feed then ask. I mean come on; a blog is a conversation, and when you have completed writing then ask for a response.
This is where the magic begins. When you get individuals to respond to post now take the time to add a follow-up comment and then send them a short personal thank you. We are not talking about an auto responder here. After all a blog is social media in action, right?
You will be amazed by the positive response that you will receive. You also score bonus links if you answer the question that they asked in their blog comment in your reply. Another option is to respond to each compelling worthy comment in detail on the blog as well. If you want to have a conversation you have to be willing to be an active participant.
We have all seen blogs where the writer will post their thoughts, responses come in and the writer is never heard from again. Your readers will appreciate your attention to detail this builds up trust, a rare commodity on the Internet and it shows that you care.
I have on more than occasion developed dozens of links from people who linked to us and social bookmarked our pages simply because we took the time to personally respond.
Yea, I know this requires time.
So my reader was this fact or fiction?
What say you?
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Older Internet Entrepreneurs Rule!
April 19, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Older Internet Entrepreneurs Rule!
This post is based on a Wall Street Journal article dated 05/06/2008.
The story goes on to take a look at the true image of an Internet entrepreneur. Despite the success of a college dropout like Bill gates, this is not the true image of the Internet guru.
It is often seen that the Internet has been built around a bunch of 20 something college dropouts. However, the Kauffman Foundation recently altered this view. They surveyed some 600 or so entrepreneurs who started businesses over the decade from 1995 to 2005 and who have revenues that exceeded a million dollars.
Their report concluded that the average age was 39 and that 24% where over 45. The report noted that only 8% did not earn a college degree. It also noted that almost sixteen and a half years had passed between college graduation and when they started their internet business.
Well, we haven’t made our millions, but our business training began when I was 52 and this business was launched when I was 53! We may not have gotten there yet, but we have a written business plan and a drive to succeed that says that we will.
Do you rule?
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SEO And Word Of Mouth Advertising
April 17, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
SEO And Word Of Mouth Advertising
We attend lots and lots of business mixers here in Tucson to promote our business. At almost every event the conversation will turn to blogging and why you should provide free advice on your website. The usually refrain is “Why would you give away free advice?” Keep in mind that these are business owners that we are talking with about business.
I am still dumbfounded every time I hear that question. For, us it’s all about the golden rule in action. “Do unto others as you would have them do unto you.” Or perhaps, “What goes around comes around.” Some get it when put in this context, but many don’t. These are what we would call the “what can you do for me crowd.”
They are so blinded by their own wants or needs that they can not believe there is an actual benefit to helping others for free.
They don’t understand that an educated consumer can be your best client or your best word of mouth advertisement. I talked extensively with a business coach at one of these mixers. I had me laptop and gave him a quick SEO 101. We covered simple Page Title and Page Descriptions and the need for him to geo-target for Tucson.
I meet him two months at another large mixer where he joined our table. He explained how he implements what I had told him. He stated that he was now #3 and #4 on Google for the keywords that he had targeted. He then looked around the table of seven stating to each “This guy knows what he is talking about.”
He then turns to me, and he asks “now how do I get to #1 and #2?” I wryly replied “for that, it’s gonna cost ya.” I stated that since I gave so freely to him that it was now his job to go tell others.
I was retelling this story later in the evening when a friend from the table pointed out that that’s exactly what he did after leaving our table. She told us “I’ve been watching him every since we left our table, and he has been telling everyone about you and how you helped him and that he even pointed me out in the crowd.
I was blown away, I only jokingly suggested that we go tell others. Apparently he was so grateful that he felt obligated to tell others about “this guy who knows what he’s talking about.” You simply can’t buy this kind of endorsement.
What say you?
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What’s In Your Websites Upper Right Corner?
April 15, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
What’s In Your Websites Upper Right Corner?
This post is from July 2008.
July 2008 Today, I am going to explore a common misconception of website marketing as it relates to the upper right corner of your website. This one is used extensively by marketing professionals. So let me ask you, what’s in your upper right corner of your website?
For many of you the answer is simply a graphic header. For many other website owners that area is occupied with a newsletter sign up form. This is common practice for those who use a newsletter as a part of their marketing efforts.
I recently had appointments with two clients with vibrant marketing businesses. I asked them both the same question. Why is your sign up form in the upper right hand corner of your website? The first man, Sam stated “I don’t know. It was there when I bought the website. Why do you ask?” I answered “because it makes you look desperate!”
The second gentleman, Johnny stated “that’s where marketing websites tell you to put it.” Johnny seemed surprised that I would ask. I again related that it comes off as being desperate. Johnny seemed very confused, the look on his face said “how could they be wrong?”
So imagine, if you will, that your websites home page is the front door of a retail store. How would you feel if when you walked into the store and were immediately greeted by a salesperson? Now, also imagine that that salesperson asked you for a sale right there on the spot. No, “Hi how are you.” no qualifying questions or chit chat.
You would probably turn around and leave. That’s what happens to these websites and they often have very high bounce rates. Isn’t it a little presumptive to think that a visitor will want to sign up before they have an opportunity to judge your credibility? You have to earn their respect before you can ask to sign up for a newsletter.
This approach comes off as desperate. So why does this bad advice persist? I believe that this and many other internet marketing beliefs and practices began early on and no one spoke up and challenged these approaches. Then another person with a herd mentality does it and the practice snowballs. I have heard that this is an expect able practice from other marketing professionals as well.
It is amazing that people whose business is marketing can so easily miss this fundamental marketing mistake. All good sales presentations include three elements the features, the benefits, and the call to action. When you place the sign-up form on the top of your website, you are effectively asking for the sale first and that’s the last thing that you should do.
This also hold true for many SEO practices. People never bother to challenge if what they are reading or hearing is accurate. Does the presenter actually know what they are talking about. As with SEO, things get obsolete really quickly but the practices persist for years. Companies still sell search engine submission services when only two matter these days.
Just because someone says it’s so does make it accurate.
Effective marketing requires thinking outside the box. It also often requires challenging long held beliefs.
What say you?
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What Are You Fishing For?
April 15, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
What Are You Fishing For?
This was originally posted 07/2008.
Recently I read an article about linkbait. I love it when I read these kinds of articles. I really do love to read about creative linkbait approaches. There is so much of the same old do this or do that that on the subject it can get old quickly. So when I read about novel ways to lure people into linking to your website I pay attention.
It also reminds me of my days growing up along the banks of the Allegheny River and the French Creek in rural Franklin, Pa, as in Pennsylvania. Except that we called the creek a crick. I know go figure, but that slight regional variation is very important when considering keyword development, but that’s for another post.
As a youth in rural Pennsylvania there wasn’t much to do other than to go fishing. So I did a lot of fishing with two major rivers within walking distance. When fishing you generally choose what fish to target on any given day based a multitude of factors such a time of day, water conditions, available food sources, and what you ultimately want to catch.
Then I had to choose which river to I was going to fish that day. I would have to choose between the huge Allegheny River or the smaller but robust French Creek. Once the river choice was made I would have to choose between slow deep waters or faster shallower waters. There is a lot to consider if you want to be successful fisherman.
Now, I would have to have to choose my bait wisely to match my prey of the day. That choice was based on a myriad of environmental conditions, if I wanted to be successful. It also had a lot to do with what I had available. Your bait must be attractive to your targeted fish and be delivered in a way that induces a bite when you want.
Choosing a linkbait for your website is very much like fishing. The bait needs to be targeted towards the group of websites that can provide you useful relevant backlinks that are Do Follow. This is where effective linkbaiting can be very difficult. It can be very easy to create a bunch of links with a very creative baiting method, but getting the desired fish to bite is a lot more difficult.
As any seasoned fisherman knows you can catch a lot of unwanted fish while going after a targeted species. The same thing is true with any linkbaiting method. So when developing linkbaiting programs or methods don’t loose site of your target.
There is another huge benefit to linkbaiting for the blogger that is not often written about. A good linkbait effort can generate hundreds of comments. If your blog is part of a website, those comments provide lots of fresh content that will boost the overall website in the SERP’s.
This is where a great page title that includes a targeted keyword phrase or two can be very beneficial. When titling your page focus on a targeted keyword phrase. Your linkbait comments can break you into the first page of results for that targeted keyword phrase. So linkbait if done correctly can not only supply you with a flood of new links to can assist your website in the SERP’s. This is just another reason why we use WordPress to build websites.
Are You ready to build your WordPress website?
What say you?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, Arizona or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Flirting With The Big Leagues Of SEO
April 13, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here. And please do consider leaving a comment without using keywords!
Flirting With The Big Leagues Of SEO
This post was originally written back in 2008.
Our Business has had tremendous success obtaining first page placement in the Goggle search results for SEO related search queries. This has all been accomplished in just over 14 months. We first began to study search engine optimization back in October of 2006. Our website developer, who offers SEO, told us if we ever got onto the first page it would take six months. This is the standard line of many SEO providers.
The website that we are talking about was a local house cleaning service, Your Fresh Start. That website went to the first page within 3 days and has been there ever since. We have since closed that business and have been providing SEO services since we launched our site in May of 2007. We currently are ranked # 1 nationally on Google for 5 searches that include the word SEO in the query string.
It truly blows me away every time I think about our success. We tell you this not to brag, but to verify that we do know our business well. However, one keyword search has eluded me thus far and it is “Local SEO.’ Since local SEO is the cornerstone that this business is built upon we would like to be on the first page for this search.
We re-launched this website in mid April of this year using WordPress and we settled in a regular spot on the third page around # 35 and it stayed that way for two months. Then we re-evaluated the pages and tweaked our website. This adjustment had a positive impact. Then in June we started using forums that allows us to create Do Follow anchor text links that read Local SEO.
The website moved up the ranking for this keyword phrase and settled in at the # 17 position. Then in July we began to place links in every blog post that targeted our sales and services pages. Those anchor text links pointed to our other pages that we wanted to specifically target to increase there presence in the Google SERP’s nationally and locally.
Recently, we have actually flirted with the first page of Google landing temporarily at the #4 position. We eventually settled in at the #11. For our website to stay on the first page will indeed be a difficult task. It is because local SEO is written about often on authority blogs and Forums. These established websites have a huge advantage over a much newer website.
However, they are most likely not talking about proving SEO for local websites, as we do. When those in our industry talk about local SEO they are talking about free listings in the Google and Yahoo local business maps. This is a hot topic that when written about on authority blogs tends to bump our site down the list. So yes, we are flirting with the first page of results we are not there yet, but then we like a good challenge.
We highlighted the changes that we made in and effort to point out that SEO is never a one and done process. When we re-launched our website and did not get the results that we wanted we took another look to see what else could be done better. Some of what we tried was just fine tuning. Still other efforts were experiments based on knowledge that we gleaned from other SEO professionals.
This is why we recommend that you blog on other websites related to your industry. We consider it part of our continuing education. The placement of links in our blog posts was an adaptation of something that I read one day on Courtney Tuttle’s blog. I tweaked his suggestion to apply to our website and it has paid off. We have seen this effect across several keyword phrases in the SERP’s.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg it, or Stumble it.
04/08/2011: Sometimes, I laugh when I re-read this post and I certainly do smile a lot. It has been an interesting journey to say the least. I started this business just as our world was sliding into a major recession. And I am glad to say that we are still here and we are stronger than ever. Yes, we have been very fortunate and blessed.
My heart and soul goes out to all of those who have suffered, especially those that suffered and continue to suffer through no fault of their own!
What Say You?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, Arizona or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Does SEO Need Standards?
April 12, 2009
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Does SEO Need Standards?
This was originally posted back in June of 2008.
This is a very good question that may or may not have any easy answer. The whole premise of the question is based on the fact that a large group of individuals and businesses are offering SEO services that know little about Search Engine Optimization.
Those of us that do offer straight forward ethical SEO would like a way to establish some order in the industry.
I see these folks on Craigslist all the time offering services on the cheap. Usually they have gotten lucky with a Page Title for a seldom targeted search and landed in the #1 position. It’s the old saying “even a blind squirrel finds a nut every once in a while” in action.
I use Craigslist myself and see these people’s postings. They always say “email me your URL and I’ll get back” or something like that. They never have a phone number in the post nor do they show a link to their SEO website. I email these posters and ask them to verify there work.
They often will provide a link to a website and the targeted keywords. Usually the same page title is used on every page. It doesn’t take long it discover that they got lucky and now think that they are experts.
There is also a large pool of companies that will guarantee first position on Google or your money back. There trick is that they target a very obscure phrase that no one else is using. It likely will have nothing to do with the websites products or services.
The true professional understands that it is unethical to guarantee the search results because they are out of our control. You can optimize a website based on today’s known standards only to have it changed by the search engines tomorrow. You competitors also have a dramatic impact on the results which you can not control. (This is really true now more than ever)
Because our company is only a year old we have a link disadvantage compared with long established websites. While we currently rank well for 7 SEO related searches that we target that could change quickly if any of these established websites began to target our keyword phrases.
So it would be nice it there were rules and if everybody played by the same set of rules, but this is why even a good set of rules will not work. The search engines changes the rules all the time and they don’t tell us when they have done this. These changes become known only when we are able to detect them and this is not an easy task.
There is all kind of speculation abut various penalties but until the search engines reveal there existence, it is only speculation. We wait for Mr. Matt Cutts, the Google spokesman to inform us and even then the explanation is usually vague.
So knowing all of this I think the talk of standards is foolish. As for Tucson SEO Solutions we play by the rules as we understand them to be.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
What say you?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, Arizona or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Website 101 – Just Say No To Website Submission Services
April 8, 2009
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
This was originally posted in 2008.
Website 101 – Just Say No To Website Submission Services
Recently, when I was doing a website review the client asked me about how I handle website submissions. This caused me to pause for a moment, I looked at him and asked “Are you asking me if these website submission services are worth all the millions that they charge, for a useless service, that you can do yourself for free.
He stated “Yes, I have read… At this point I politely interrupted him, by saying “Yes, I known, there is a lot that is written, about how beneficial these services can be, but that is just not so, or is no longer so. He noted “things do changed don’t they?”
Yes, I explained, “things are always changing.” which is why this service is no longer beneficial. This kind of exchange happens all too often with clients and potential clients. This is especially true for the small business owner who is the mainstay of our business. This is one reason they come to us for advice.
This is why I enjoy blogging and providing training seminars. These are wonderful tools to educate the consumer and to develop trust. An educated consumer is our best friend. We want our clients to be actively involved with the marketing and management of their websites.
Our desire is to empower the client to leverage the Internet to grow there business. We provide the tools, the training, and services to conquer the SERP’s for their local target market.
It is so way cool to help someone who was struggling to make the Internet work and then turn their website into a profit center.
What say you?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, Arizona or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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