You Get What You Pay For Try Twisted Pair Techs
April 26, 2009
As an internet marketer I am online 12-14 hours a day. So when one of my computers stopped connecting with the internet I was in trouble. Like any computer dependent company we had a back-up computer. Then the hard drive on that computer started to go out on me. I could no longer avoid addressing the issue.
Since I am a big fan of barter I figured that I would begin contacting some repair vendors and see if anyone wanted to trade services. I happen to have the card of Alex, of Twisted Pair Techs on my desk. I had briefly spoken with Alex recently at a business mixer help at the Pearl nightclub here in Tucson. I picked up the card and gave him a call. I had already exhausted all my options with my cable provider to no avail.
What I found out was that Alex’s services are on the high end of area service providers in this community. But I was reminded that you often get what you pay for. I have previously tried two different vendors on Craigslist to fix a virus problem on an older computer. I ended up spending more than the price of a new desktop and still never resolved the problem.
I realized that maybe bartering was not the way to go and since Alex didn’t want my services that wasn’t an option. If I lost the hard drive on the back-up computer I would have to rely on a very slow laptop. That computer lacked many of the files and programs that I use on a daily basis. So that option was not a very good one. I likely would have spent a day loading files and programs.
Alex and I talked late Thursday evening and he was here the next afternoon. He stated that he might be running late and would call if that occurred. In fact that’s what happened. He was running late and called ahead to inform me. He pushed back his arrival by 30 minutes and he arrived promptly at the reset time.
The problem took him 30 minutes to resolve. I now have internet access on my fast computer. Essentially Alex’s service fee was cheaper than those Craigslist vendors who wanted $50.00 to show up. I know other there are others who charge even less. For my money and my business it is worth it to pay a premium for services that are done correctly. In the end I will have saved money because the problem was resolved quickly. Not only that but he provided better resources than I was currently using to protect my computer. Alex is a class act!
I highly recommend Twisted Pair Techs.
Does your computer need servicing?
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Link Building – Why We Don’t Use Directories – Part 2
April 22, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Link Building – Why We Don’t Use Directories – Part 2
If you are reading this for the first time we recommend that you start with Part 1 first.
Recently, we posted an article about why we do not use directories and we would like to expand on this in more detail. When we first got into website marketing one of the tried and true methods of acquiring links was through directory submissions.
However, this can be a bit time consuming process as you have to register at each site. So we tried using some automated software. This helped speed up the submission process tremendously. We tried this method off and on for about 3 months. We checked back some 6 months later and discovered that less than 10 of these directories actually accepted our submissions. So the ROI here was not very good.
Since then we have noticed a sea change in the chatter coming from many SEO websites and blogs. Many of them mentioned that the search engines have devalued links from directories. They often pointed out that these directory sites had all seemed to be loosing their page rank it was concluded that the links from these sites had little or no value.
The assumption seemed valid to us, but we prefer to go directly to Google for our answers. Until recently Google’s webmaster guidelines had recommended only one directory. That directory, DMOZ, was highly respected as it is free, human edited and difficult to get into. It took us six tries over a year to get listed.
Since Google has now removed its recommendation of DMOZ, and since most directories sites no longer have much if any PR, we have concluded that directory listings are a waste of time and effort. We evaluate all of our marketing based on our return on investment or ROI. Thus our ROI indicated this was not a profitable use of our time.
As a follow-up to the original, it has been mentioned to me that directories are still useful for driving traffic to a website and thus should still be used. So I went back and looked at our website traffic reports over the last year. Even though we had been listed in dozens of directories out of the hundreds used, we could not find one directory that has sent us any traffic. That’s right 0 traffic. So directory submissions have been a complete waste of time for us. That’s not good ROI in anyone’s business playbook.
This may be why we believe the search engines no longer value directories. Those of you have been around website marketing for very long you have heard that the common refrain “content is king.” Well, that in a nutshell is why directories have lost there allure to the search engines. They simply don’t have any useful content. Since searchers rarely use these directories the search engines have concluded that their only purpose is to manipulate the search rankings, thus these links have been devalued.
There are so many better ways to acquire links that will make a difference that we must ask “Why are you still using directory submissions?”
What say you?
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Titling Blog Posts: Fact Or Fiction
April 20, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Titling Blog Posts: Fact Or Fiction
Those of us who blog daily understand all too well, the importance of the posts title. We all exist in a very noisy blogosphere. For many of us our lives often seem to be running at an equally frantic pace. We scurry about our jobs, family, and life in general. It is a busy world.
We are daily bombarded by tens of thousands a messages, images, and noise on an hourly basis. Thus standing out in a crowded may take a linkbait mentality. Linkbait by its very nature is about drawing attention to your website or blog. So that is what we are doing or you would not be reading this.
There is also another level of linking that can transform the dynamics of the conversation. This is where linkbait becomes a social exchange of ideas. So we ask, does your blog include a call to action? A call to action simply asks your visitor do to what you want them to do. It is that simple. If you want them to comment why not ask them? Do you want them to sign up for an RSS feed then ask. I mean come on; a blog is a conversation, and when you have completed writing then ask for a response.
This is where the magic begins. When you get individuals to respond to post now take the time to add a follow-up comment and then send them a short personal thank you. We are not talking about an auto responder here. After all a blog is social media in action, right?
You will be amazed by the positive response that you will receive. You also score bonus links if you answer the question that they asked in their blog comment in your reply. Another option is to respond to each compelling worthy comment in detail on the blog as well. If you want to have a conversation you have to be willing to be an active participant.
We have all seen blogs where the writer will post their thoughts, responses come in and the writer is never heard from again. Your readers will appreciate your attention to detail this builds up trust, a rare commodity on the Internet and it shows that you care.
I have on more than occasion developed dozens of links from people who linked to us and social bookmarked our pages simply because we took the time to personally respond.
Yea, I know this requires time.
So my reader was this fact or fiction?
What say you?
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Older Internet Entrepreneurs Rule!
April 19, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Older Internet Entrepreneurs Rule!
This post is based on a Wall Street Journal article dated 05/06/2008.
The story goes on to take a look at the true image of an Internet entrepreneur. Despite the success of a college dropout like Bill gates, this is not the true image of the Internet guru.
It is often seen that the Internet has been built around a bunch of 20 something college dropouts. However, the Kauffman Foundation recently altered this view. They surveyed some 600 or so entrepreneurs who started businesses over the decade from 1995 to 2005 and who have revenues that exceeded a million dollars.
Their report concluded that the average age was 39 and that 24% where over 45. The report noted that only 8% did not earn a college degree. It also noted that almost sixteen and a half years had passed between college graduation and when they started their internet business.
Well, we haven’t made our millions, but our business training began when I was 52 and this business was launched when I was 53! We may not have gotten there yet, but we have a written business plan and a drive to succeed that says that we will.
Do you rule?
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SEO And Word Of Mouth Advertising
April 17, 2009
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
SEO And Word Of Mouth Advertising
We attend lots and lots of business mixers here in Tucson to promote our business. At almost every event the conversation will turn to blogging and why you should provide free advice on your website. The usually refrain is “Why would you give away free advice?” Keep in mind that these are business owners that we are talking with about business.
I am still dumbfounded every time I hear that question. For, us it’s all about the golden rule in action. “Do unto others as you would have them do unto you.” Or perhaps, “What goes around comes around.” Some get it when put in this context, but many don’t. These are what we would call the “what can you do for me crowd.”
They are so blinded by their own wants or needs that they can not believe there is an actual benefit to helping others for free.
They don’t understand that an educated consumer can be your best client or your best word of mouth advertisement. I talked extensively with a business coach at one of these mixers. I had me laptop and gave him a quick SEO 101. We covered simple Page Title and Page Descriptions and the need for him to geo-target for Tucson.
I meet him two months at another large mixer where he joined our table. He explained how he implements what I had told him. He stated that he was now #3 and #4 on Google for the keywords that he had targeted. He then looked around the table of seven stating to each “This guy knows what he is talking about.”
He then turns to me, and he asks “now how do I get to #1 and #2?” I wryly replied “for that, it’s gonna cost ya.” I stated that since I gave so freely to him that it was now his job to go tell others.
I was retelling this story later in the evening when a friend from the table pointed out that that’s exactly what he did after leaving our table. She told us “I’ve been watching him every since we left our table, and he has been telling everyone about you and how you helped him and that he even pointed me out in the crowd.
I was blown away, I only jokingly suggested that we go tell others. Apparently he was so grateful that he felt obligated to tell others about “this guy who knows what he’s talking about.” You simply can’t buy this kind of endorsement.
What say you?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, Arizona or beyond and you need Google Places SEO Citations solutions please call Tucson SEO at 520-505-6024 Now!
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