My Video Marketing Adventure V 6
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My Video Marketing Adventure V 6
I started producing training videos back in May of 2010. And it certainly has been an interesting adventure that I thought was worth sharing. I posted my first video to YouTube in July and I set about to learn how to market on YouTube. About once a month or so I have updated my experiences.
All in all, it was been a very fun experience. I had been a disc jokey at the young age of 13 so I was used to microphone. I just never liked how my voice sounded recorded. This really held me back from wanting to do videos. I have listened to far to many videos that I stopped because the announcer voice was to difficult tolerate.
But someone came along and threw some money my way to make some training videos about local SEO. Amazingly, as I started recording I noticed that my voice had matured over the years and I no longer found it offensive. Which is a very good thing.
Since I had never done video before I had to learn how to use editing software and other related programs. But the bigger challenge was learning the ropes at YouTube. I was fortunate that early on I discover a tool called Tube Toolbox. It automates a lot of the basic functions like making friends requests. It has been a God send for me.
One thing that I have learned is that YouTube is much like other social sites like Twitter. It takes a while to get any traction. Friend requests and followers are easier to come by after you already have amassed a few hundred or so. Now, I rarely use Tube Toolbox as I get friend requests almost daily. It also helps if you have actually uploaded some videos.
At the present time I have 5 videos on YouTube. Two are pure promotional videos and three are instructional. All of these videos are ranking on the first page of the search results for their markets. Of these 5 videos four target Local SEO and they are currently ranking 6, 7, 8, and 9.
The other video is the most recent and it targets Google Places SEO and it is currently ranking number 6. I also have acquired 46 channel subscribers and 446 friends. My videos have received 11 positive to only one negative vote. That really pleases me the most about this process. I also have had a bunch of comments left on my channel. And over 1200 people have at least started my videos. So far I have exceeded my expectations.
But this also opens the door for others to take verbal jabs at me. Two of my competitors have made negative comments about my videos or my YouTube presence in general. When I read this stuff it makes me wonder if my detractors have been taking their meds when they blogged about me.
As long as I am happy and exceeding my own expectations I am content to continue the path that I am on. I have already set some simple goals for the upcoming year. I want to learn to add background music and some other additional features to my videos. The goal is simply to produce a better product.
The one thing that has really surprised me is the amount of blogs that have embedded my videos. I haven’t bothered to attempt to count them all but its several dozen so far. The nice thing about having your video embedded is that it helps your video rank higher on YouTube.
I did a little experiment where I stopped promoting my videos for 30 days. The only activity for these videos was coming from others posting my videos on their sites. At the end of the trial period all of my videos moved up in the rankings. This was a real wow moment for me. Others we spreading my videos for me to my benefit. I find this to be an extremely rewarding experience.
My next challenge is to add a click able link to my videos on YouTube. I started the process earlier today. This means that I had to finally get an AdWords account with Google. I paid my five bucks. But I had experienced some problems placing my first ad. It was late and I was tired. My ad kept getting rejected. So I called it a day and will try again soon.
It’s not a real high priority for me. It’s just one of those bumps along my learning curve. It’s likely something little that I missed. So there it is folks V 6 after six months.
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Twitter Worth 3.7 Billion?
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Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of New River or Cave Creek. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Twitter Worth 3.7 Billion?
I get the Wall Street Journal delivered to my home/office 6 times a week. Unlike many these days I do not use an e-reader like Kindle. I am old school in that I prefer to actually read a newspaper and I will continue to do so as long as they are still available.
I get most of my blogging material while on Twitter. The second my used source is from the day to day operations of this business. My third most popular source is the Wall Street Journal. Now, I should note that I seldom ever read the editorial pages, but it is a valuable business tool for me.
Yesterday, I noticed and article that said that Twitter is worth $3.7 Billion. What blew me away is the fact that Twitter has yet to become profitable. They haven’t done a very good job squeezing money out of advertising for now. This huge valuation is based on potential and has little to do reality.
This is a common problem with many if not most social media sites. They attract ten of million of users but they have trouble turning this user base into a profit center. It’s not like Twitter isn’t trying. They offer promoted Tweets for something like $100,000 a day. It’s difficult for me to see how this translates into new business for the advertisers.
I wish Twitter all the best. But I just don’t see that this valuation makes any sense.
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A Season To Be Grateful
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Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Avondale or Tolleson. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
A Season To Be Grateful
After growing into adulthood with out children to worry about during the end of year holiday season this time of year has become not so special. Geri and I quietly spend the days together and usually don’t make much of a fuss about what day it is. This approach for me changed dramatically last year.
You see, on November 23 of 2009 Geri was hospitalized with a liver disease that became a life threatening event. She would end up spending Thanksgiving, Christmas, and New Years hospitalized and clinging to life. Then in March her new primary care physician gave her three months to live based on her condition at that time.
Well, Geri decided that she wasn’t ready to die and has staged a rather startling recovery. She is doing extremely well considering that she could use another liver! Of course, the wonderful state of Arizona has stopped funding transplants through Medicare. She also would also temporarily loose her medical coverage which we are appealing.
Fortunately, most of her medication are generic. She was able to acquire a 3 months supply for around $150.00. This was a real blessing. So yes, for me, this is a season to be grateful. Her illness has forced me to slow down and to spend more time with Geri doing things that she likes together.
As a side benefit of her illness she has had time to peruse her artistic talents. Our home is filling up with many of her home crafts projects. Geri’s artistic talent is something that I have always marveled at. If you are artistically challenged as I am it is easy to appreciate those that possess these skills.
I have learned to be grateful for everyday that we share together. I no longer just say I love you. I take the time to explain why I love her. This makes my words much more meaningful.
I am also grateful to still be in business. I have seen many shops in my central Tucson location shuddered in this economic downturn. Yes, I am grateful and looking forward to a better 2011.
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Google’s Location Feature
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Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Goodyear and Gilbert. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Google’s Location Feature
Google has a location feature built into its toolbar that can be a very useful feature for checking how well your site id ranking nationally. Of course you could use a rankings checking tool to do the same thing. The problem with these tools is that they violate Google’s TOS or terms of service.
If you simply go to Google and use its search engine you will likely be presented with tainted data. There are two reasons why your data gets corrupted. Google uses what it calls personalized search which presents you with results based on your search history. If you click on anything when you are searching it will effect future results.
This will produce results they may favor your site in the rankings. It might also negatively impact your search results as well. This all depends on your search behavior. Google also is delivering search results based on your ip address. Thus if you want to see how your site is ranking nationally you will need to change the location feature.
In this first image you will see that I did a search for Niche SEO. The location feature was set for my location which is Tucson. Based on a Tucson search my Niche SEO page ranks # 1 for Niche SEO.
In this second image you can see that next to the blue arrow that I have changed the location feature to Chicago. Next to the blue star you can see that this site Niche SEO page now ranks # 5. Now, I could change this to almost ant city other than Tucson and get a similar result.
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Google Talks About Some Search Trends
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Google Talks About Some Search Trends
Today I came across this video mentioned on Twitter. It is a discussion between Matt Cutts of Google and Danny Sullivan of Search Engine Land. It mainly refers to a recent post by Danny that covered the impact of Twitter and Facebook on your rankings.
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Cut Off At The Knees
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Cut Off At The Knees
Today, I got a call from a local printing company. It was a company that I had applied for a job many years ago. So I was very familiar with them. Her conversation began as many conversations begin by asking about package pricing. I inquired if she was interested in organic SEO, Google Places, or both. She replied organic.
Then I began to explain that we don’t sell packages because they don’t work. That is when she cut me off by claiming that she had a customer to take care of and that she would call back. But she never did. After 30 minutes I called her but she would not take mt call.
That’s really sad because she doesn’t have a website. She has only a page on the corporation site and likely can not change anything. Yes, she wants to optimize a page that she can’t access. So out of curiosity I did a search for printers in Tucson. Her page was nowhere to be found as it’s page title included only the businesses name and city. There was no mention that their service is printing.
Her only option would be to rank her business high up in the Places listing. This would not bean easy task as both the businesses name or domain name didn’t included the service that they provide which is printing. But she wanted a package and that’s not how I do business. Packages take a one size fits all approach that seldom ever work. Not only that those that use this method have to use low quality resources to make the packages affordable.
This kind off stuff happens all the time. However, people usually allow me more time to explain my position than I was afforded today. Plus, I was already familiar with this business. This is what makes my job difficult for me. I know that I could help this company but they are looking to buy services that are not likely to succeed.
This truly bums me out and its not so much about the money. It’s just that I find watching people make bad business decisions difficult to absorb. This kind of thing happens often with franchise operations. They want to rank well but they don’t control their web page. They also often sell packaged products themselves and expect me to offer packages. And it doesn’t help that most SEO providers offer packages just to make the sale.
I wish her the best but that isn’t likely to happen. I usually make a note to check back later usually after 3, 6, and 12 months to see how these sites are doing. And I have yet to see any of these contacts succeed when they went with packages. But the reality is price shoppers don’t want the truth they are only seeking to buy on price. And that’s not what I provide.
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Google Places Search Explained Kinda
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Google Places SEO Explained Kinda
I just discovered this video by Google on YouTube. I was surprised that it was more about promoting Google products than ranking factors. This was a real disappointment as it is titled local search ranking. With this said it is still worth watching as it provides some great insights about location and proximity to your location as it relates to Places listings.
Be warned that this is more of a commercial for Google’s Boost, Tags, and Hotpot services. Still it is worth watching.
My biggest take-away from the video was the part about distance from your location plays a big role. Did you learn anything from this video?
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Websites Are Like A Car Salesperson
Websites Are Like A Car Salesperson
This is one of my favorite posts from 2008. I use this example when discussing website marketing and the need to use a sales funnel. The whole purpose of your web pages should be to bring your visitor to make a buying decision. For those who have been in sales this process is known as a features and benefits presentation. In print is often called a sales funnel.
Now, to the original post updated!
Salespeople sell that’s their job. Well, a website is no different it’s all about selling or should be. It makes no difference whether you are peddling products, services, or ideas. You must actively be selling to succeed in website marketing. Just throwing facts and descriptions on your website is wasted effort.
I tell this story every time we talk to a perspective client. Imagine that you are going to visit a new car showroom. When you encounter the salesperson they will do several things during your visit. When they start their presentation they will explain the features of the vehicle. They then will explain the benefits of those features. Finally, they will ask you for the sale.
This is basic sales 101. It is know in the industry as the features and benefits presentation. You know when you go to the car dealer this is what you will encounter. The salespersons job is to sell. You as a website owner need to be selling. Sadly, very few websites sell. This is because most websites are created without input from a sales marketing professional. How many websites have you visited that do a complete sales presentation? It is likely that you have ever seen a good sales presentation on the web. Does your website sell?
I offer solutions that incorporate all the elements of a good sales presentation on existing websites as part of our SEO services. I call this process Holistic SEO. I also instruct our website design and redesign clients on how to write their content to sell. You might be amazed by the blank stares that I get when I suggest rewriting their content so that it sells.
I will not provide our SEO services to a websites that are not willing to make the necessary changes with the sites content. Our belief is this “Why bring traffic to a broken website.” Your website needs to be more than just information. You have to actively bring your visitor to a buying decision. This means creating a sales funnel.
I view our clients as partners rather than customers. I want them not only to have increased traffic, but I want that traffic to have the best opportunity to convert into business. SEO and web design should be a collaborative process or that’s my view of things. I simply would not want to take a clients money for SEO if their sites is properly prepared to sell.
Is your website broken? Do you actively sell or do you just provide information and hope for the sale?
We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv.
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
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Google Places And SEO Forums
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Holbrook or Winslow. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Google Places And SEO Forums
When Google recently rolled out its Places Search I saw the writing scribbled upon the wall. Google had changed the game of SEO dramatically. Local was now the center of the search engine universe. Fortunately, I am a Local SEO provider and acted quickly to re-brand my blog as the Google Places SEO blog at Tucson SEO Solutions.
I would also re-focus the sites purpose to emphasize business map listings (think Google Places here.) In the process I walked away from from several of my core markets. This would require both on and off page optimization changes. The on page optimization is still an ongoing process but much has already been completed.
The on page work is actually the easiest part of this process. While none of this is difficult work, it is a rather time consuming process. It will require that I change and re-brand thousands of links. Now, this is where I get to the SEO Forums part of this story.
This process requires that I find and re-purpose each and every link where possible. Now, I had previously used SEO Forums extensively. At one time, I actually did a case study on the effectiveness of using them exclusively for link building. The study wanted to determine if forums were an effective tool for acquiring higher ranking. In my study one website was related to the forums being used. The other website was completely unrelated to SEO as it was an OEM.
I used SEO Forums as the market niche. Thus I signed up with every SEO Forum that I could find. My database is full of these types of sites. So everyday for the last several days I have been on at least 3 or 4 of them.
As I am re-branding my links I will usually check in to see what the Buzz is today. I make it a point to add something to ongoing discussions. It’s part of that Scratch My Back Marketing thing that I’m always talking about.
I expected to see a lively discussion or about Google Places, Citations, or Places Search. It wasn’t till I had reached the third forum when I paused to take note of the silence. I had scrolled through three different SEO Forums first pages. What struck me as odd was that there were no new or ongoing discussions about the biggest thing in SEO in years. The silence was deafening.
Now, I’m sure there are lots of forums that are having lively useful conversations I just haven’t visited them yet. I felt as if I was experiencing some kind of SEO time warp. The focus was on the same old same old of SEO forums. Still talking as if nothing had changed and links is still the obsession.
I thought it was so weird I stopped what I was doing, commenting on a forum, and started to write this post. I wanted to talk about the effects of website traffic volumes. I had also wanted to discuss citations. But not today or anytime this week. But hea, I’m am still in the B’s in my database eventually I land on a better and more active forum. I just never thought that I’d have to wait so long.
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Google Places SEO – I Have Never Seen This
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Carefree and El Mirage. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Google Places SEO – I Have Never Seen This
I know that I might sound like a broken record to my regular readers but this is something that I had not seen before. I had actually intended to search for SEO Local. But I was tired and searched for Local SEO. The results in this screenshot are typical of what I would have expected to see.
It is the second screenshot where I discovered something that I had never seen before and I check this almost daily. Notice that as part of Google’s Places Search it included a local website into its national results. Prior to this I had never seen a business listing for the search Local SEO. What seems strange to me is that Google stopped showing our listing for the search Tucson SEO last week.
I have seen my site appear for this search before because for a long time we ranked # 5 but that was in the organic results. Never before have I ever seen where the Places map listing appears like this. As I like to say Google giveth and Google taketh.
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