Finding Twitter Useful I Am A Convert! V2
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Finding Twitter Useful I Am A Convert!
I original tested Twitter for 3 months and then I stopped using it. I based my decision on a 100% bounce rate. What I mean is that every Twitter user that ever visited my blog looked around and then left. This isn’t the kind of traffic that I am looking for.
The problem was that I was not using Twitter effectively. I thought that I would give it another try as I wanted to use it to promote a new marketing program. So I figured that I should give it another try.
I started by focusing on mostly Tucson businesses. That didn’t work very well as most of the people that I followed had given up on Twitter. So I figured that I would focus on SEO players. I figured that I would use Twitter as a feed reader of sorts.
This actually has been very productive for me. It brings fresh useful information about my industry front and center. I also started following anything Google. This was a great idea. It allow me access to information on the cutting edge. This is one of my better ideas this year.
I have been doing this for about a month and it has already lead to a half dozen or so blog posts. In the past I would literally Stumble upon information. Usually, it was weeks old or worse. Now, my posts can be more relevant. It also helps on the days when I can’t think of anything to write about. Since I started doing this I have published a post everyday this month. This will eventually help in the search rankings.
Then I hit a plateau of 200 followers. I would gain 5 and then I would lose five. I think I was overloading some followers with the same information. I have about 50 accounts connected to Twitter. When I am link building I might post the same video on several sites in the same day. These would produce the same updates and I know that gets old quickly.
This really can be a problem when I am uploading videos. The same video can easily get Tweeted a dozen or so times in a day. If your follower doesn’t follow many active users then my updates may be all that they are seeing. I know I experienced with other heavy posters and I stopped following them.
What seems to be bringing more followers is my heavy use of YouTube. I am targeted Local SEO and Internet Marketers there. In turn some of those that I have friended are now following me on Twitter.
I have also found Twitter to be very useful in keeping up with local activities here in Tucson. I am following several deals and activities sites that target Tucson. This has not only been useful but it has saved me money as well.
The one thing that I look out for is those that share what they had for lunch. As soon as I see a Tweet like that I remove these people. This also is what turns off a lot of people and I am one of them.
This morning my Twitter account was apparently placed into some automated system. I got about 150 new followers in about an hour. It is now several hours later and some of these new followers are already gone! This is the first time I have seen this on Twitter.
Where I really believe that Twitter will be useful is by using the Connections feature. When I tweet on Twitter it now updates another 51 sites. Many of these sites change that no follow link to a do follow link. So when I tweet a blog post I automatically am acquiring a few dozen back links to my blog. Is that cool or what!
V2
About a month has passed since I wrote this article and I thought that I would update it. I went through about two weeks where I was getting about 100 new followers a day, but they would be mostly gone within 12 hours or so. I have never heard of this happening to others. So if you have seen this please let me know. It appeared that these folks were all into affiliate marketing. Very strange.
I have become a very big fan of the Who do follow suggestions. Most of these people I have never heard of before, but just enough useful ones are suggested to make things interesting. My followers have grown to around 320 and I follow about 190 people and businesses.
As I mentioned earlier I have been using Twitter as a feed reader. Things got really interesting the day Facebook went down. The Tweets were flying that day. But more importantly I have discovered a huge volume of information related to my business that makes me a better SEO!
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Targeting Your SEO – Keyword Research Methods and Tips
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Targeting your SEO – Keyword Research Methods and Tips
It is not possible to implement a successful SEO strategy without first finding the best keywords and search phrases to target. When you research your market’s keyword demand not only do you learn which phrases to target with your SEO, you also learn a lot about your customers.
Keyword research will provide you with intelligence on market demand and will also allow you to provide a service or product that internet users are already searching for. When you know what people are looking for and the search phrases that they use to find these products or services, you can plan and implement an effective SEO strategy and position yourself perfectly.
In this article we will be taking a closer look at keyword research and how to choose the best keywords for your SEO campaign. With the information that you obtain from your keyword research you will be able to determine the potential value of the search traffic that can be generated by your chosen keywords and this will allow you to decide on a SEO budget.
Keyword Research – Where to Start:
- Make a list of search phrases or words that describe your market
- Use phrases consisting of 2 – 5 words
- Research the demand, popularity and competition for each keyword or phrase on your list
- Use Google AdWords Keyword Tool or Wordtracker’s Free Basic Keyword Demand Tool to research your words.
- Trim your list down to the 20 keywords with the highest number of monthly searches and lowest number of competitors
How to Determine the Potential Value of a Search Phrase:
- Buy a campaign for the chosen keyword on Google AdWords
- Choose “exact match” and point the traffic to the most relevant web page on your site
- Track the impressions and conversions for at least 200 clicks
- If the keyword generated 1000 impressions over a 24 hour period and 50 visitors came to your site with 5 visitors converting to a profit (not revenue) of $100, then a single visitor for that keyword is worth $2.
- The 1000 impressions in 24 hours should generate a click-thru rate of 30%-40% for the #1 ranking website on the organic search results for that keyword.
- This will result in 300-400 visits per day valued at $2 per visitor.
- In this example the keyword would potentially be worth $600-$800 dollars per day.
Choosing the Best keywords for your SEO Campaign:
- Is the keyword relevant to what your website offers?
- Will visitors using this search term to find your site, find what they are searching for?
- Will the traffic resulting from this search term convert into sales?
- Search for the term in the major search engines. If there are search advertisements along the top and right-hand side of the organic results, this phrase is valuable and is a good keyword for conversions.
- How difficult will it be to reach the top 10 results? If the top 10 spots are occupied by strong and established competitors you might have to work hard for months before your website will feature in the top results.
Keyword research is extremely important to your website SEO and the benefits are numerous. If you take the time to conduct proper keyword research you will be able to target search phrases that can convert into sales. Successful and profitable keyword optimization and SEO campaigns need to be focused on keywords with a high return on investment. The time and money that you invest in a search engine marketing campaign must be weighed against any returns generated from the campaign.
This has been a guest post by Heinrich Muller is the owner of The Link Building Guy and he writes articles about SEO, link building, keyword optimization and social media developments. Feel free to visit his website The Link Building Guy for more information and articles.
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Twitter Changes
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Twitter Changes
I follow Twitter on Twitter and they provided me with this link to a video about, Twitter Changes. The video explains things without using the spoken word which I found interesting. It looks to me like these changes will be a step in the right direction.
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Getting Accurate Google Search Results
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Getting Accurate Google Search Results
If you have been around search for any length of time you know that Google is the big dog of search in the US. No surprise there right? The problem has been finding out how you truly rank in the Google search results can be difficult at best. The problem is related to Google feature called personalized search.
When you search for anything using Google it records your how you interact with its results. The idea here is that if you clicked on a result when searching that result will be favored the next time you check on the keyword phrase. Google determined that this was more important to you and that website will move up in the rankings for searches that you do in the future.
Well, this causes problems for those who are checking on their search rankings. Personalized search then ends up providing you different results than the regular public sees. In the past, the solution was to just avoid clicking on any results or using Google or searching from outside your Google accounts. This worked very well.
Then Google started recording information by ip address and not just when you where in your accounts. This caused big time problems for those who wanted information that was not tainted by Google’s personalized search.
I was getting regular calls from people who though that they were buried on page two of the results. When I searched for their targeted phrase I discovered that they actually were ranking well on the first page. This is what was happening. They would search for their targeted phrases and then click on their competitions websites. This acted to push down their websites in the search results.
Every time they clicked on a competitors search result they were pushing these sites higher in their search results. If they clicked on their website it would push their results higher. These has been vexing website owners for some time now.
Many people have clamored for a way to turn off personalized search so here is that solution. After you have completed your search query go to the address bar and add this “&pws=0” without the quotation marks to the end of the address in the address bar. This in effect strips out your personalized influences. Then clicked to do the search again. The net result is that you will obtain unbiased search result using this method.
This is something that I have been writing about for the last few years. It has become a passion for me. I realized this was causing people to spend money on SEO services that they did not need. I know I was turning away lots of business because they were already ranking well. They just didn’t understand how personalized search works. I had my doubts that other companies were doing the same.
The problem here is that this solution isn’t practical for those who target dozens if not hundreds of keyword phrases. While this solution works its causes you do have to do two searches to get the correct results, but it’s better than not knowing for sure. It would be nice to be able to disable this feature.
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