Targeting The Right Keywords
October 23, 2010
Welcome to the Niche Internet Marketing Website Services blog at Tucson SEO Solutions.
Targeting the right keywords
This is another guest post if you would like to be considered for guest posting please contact me though our contact page.
Great Search Engine Optimization (SEO) isn’t all about getting thousands of additional extra visitors to your website. The best SEO experts know that it’s really all about delivering results. That means helping you to make more sales. It’s about helping your business to be more profitable.
With this in mind, you always need to be wary of search engine analysts who suggest that they could quickly get you to the top of Google’s rankings for a particular phrase. The reality may be that they can only make quick progress because they are targeting a phrase that doesn’t appeal to your competitors.
There may be good reasons for this. Your competitors may well have looked at this particular phrase and decided that very few people search for it, or that those who do are unlikely to make a purchase.
In other words, your competitors may have carried out some good quality keyword research.
Keyword research basics
If you’ve not carried out similar research then you could be at a competitive disadvantage. You may be missing out on potential customers. Instead, there’s a good chance that your SEO efforts are concentrating on keywords and phrases that don’t attract customers. This is a waste of time, effort and money.
Keyword research is not difficult to carry out. Indeed, the Google keyword tool is easily accessible. You can use it to see how many people are searching for particular phrases within your industry. It provides an excellent starting point.
But you’ll know your industry better than anyone else. You’ll understand what your customers are looking for. So you’ll be in a great position to carry out further analysis.
Analyzing your site
Hopefully you’re already using an Analytics package on your website. If not, then you really should be!
It’s amazing how much you can discover by looking at the figures that are produced by such packages.
You can use the information to your advantage. Take a look at your best-selling products, for example. Now refer back to the initial piece of keyword research that you’ve already carried out. Are there some phrases that are related to your key products? Are you currently ranking well for those phrases in the main search engines?
If not, then you have just identified some opportunities. You’ve spotted some keywords that you would like to rank for. You know that you could make money if you could get visitors who are searching for those phrases.
Guiding your optimization approach
This is a really good example of how keyword research and analysis are absolutely fundamental to good SEO.
You don’t want to be wasting your time targeting keywords and phrases that simply don’t produce sales for your business. Instead, you can use simple tools to identify the keywords that you really do need to be targeting.
As you can see, this is a focused approach to optimizing your site. You’re not just trying to get ranked for as many keywords as possible. Your aim is, instead, to rank well for the right keywords. You’re specifically targeting the keywords that will make you money.
Simon Barnett is an SEO Consultant. He is employed by Search South and is known as one of the leading search experts in the UK.
Editor note: This is true if you are not targeting using a local identifier. However, if you have a local website the process is often very easy! Also I do not use Google’s keyword tool.
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Please check out our monthly Google keyword ranking report.
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Number 2 Out Of 274 Million
October 20, 2010
Welcome to the Niche Internet Marketing Website Services blog at Tucson SEO Solutions.
Number 2 Out Of 274 Million
Every once in a while I just feel obligated to point out that Tucson SEO Solutions is very good at link building and ranking well. As most of you know it is extremely difficult to rank well for a one keyword query, as in almost impossible. While it does get easier when you move to 2 keywords phrases it is still difficult to rank well for most of these.
This is especially true when your targeted phrase has anything to do with links or backlinks. The reality is anyone who targets these knows the link building game well. This is kinda like the super bowl of search. Everyone at the top knows how the game is played and we all play it to win. That is why I am doing a bit of bragging here.
I just wanted to point out that for this 2 word search query, Quality Links, that Tucson SEO ranks right behind one of the big dogs of SEO SEOmoz. I got my start in this business using this site as a learning resource. So three years later when I find that I rank right behind them I get stoked. Actually, I have ranked this well for some time now. I just got around to tooting my own horn.
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Affordable Quality Ethical Links – BackLinks Building Services Training
Please check out our monthly Google keyword ranking report.
If your business is located in the Tucson, Phoenix, Arizona, the US, Canada, or beyond and you would like to learn more about how your website can benefit from Local Small Business SEO, Niche SEO, Internet or Website Marketing services or solutions please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
A Twitter Test That Failed
October 17, 2010
Welcome to the Niche Internet Marketing Website Services blog at Tucson SEO Solutions.
A Twitter Test That Failed
I did a little experimental promotion of sorts on Twitter this week. The goal was to add # tags (hash tags) to all of my posts if possible in an effort to gain more followers. When you use this hash mark “#localseo” your tweets will also appear in a timeline for that follows local SEO Armed with this knowledge I set up creating a variety of hash tags of various lengths. I then stored this information in a Word document for easy retrieval.
I figured that being prepared would save me valuable time. I would not have to slow down and think about what tags to use with any tweet. If Twitter showed 36 characters at the end of my tweet I would then see what I had in my list hat was 36 characters or less and then it was a simple copy, paste, and click. I am always looking to save time through working smarter and this seemed like a great solution.
However, this experiment didn’t go as I had projected that it would. My Tweeting stayed about the same from one week to the next the only differences is that most tweets included 2 or more hash tags. The bottom line is that I actually lost one follower in the process. Going the wrong direction as far as followers goes was not what I had expected.
In the beginning of the week I added about 15 new followers but that dwindled to a net loss of one. I wondered if all of those hash tags could become a distraction. Maybe yes, or maybe no either way I thought that this just make work to increase followers.
And this is what I hope you take away from this. Don’t be afraid to try something a little different . And if you do make sure that you have any easy way to asses the ROI (Return On Investment – think time here.) In this case because I prepared by creating a list of hash tags of various lengths my little experiment didn’t add much to an existing chore. Finally, you should remember that execution is everything. It’s all about planning, executing, and evaluating.
I am the kind of person who also enjoy this kind of things. I am always challenging SEO and social media techniques to determine their value. I am a fan of good old research. In this situation, I had wrongly assumed that have my tweets appear in multiple locations was a good thing. I figured it was like having a few more followers.
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Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
Niche SEO Internet Website Marketing Services
Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
Affordable Quality Ethical Links – BackLinks Building Services Training
Please check out our monthly Google keyword ranking report.
If your business is located in the Tucson, Phoenix, Arizona, the US, Canada, or beyond and you would like to learn more about how your website can benefit from Local Small Business SEO, Niche SEO, Internet or Website Marketing services or solutions please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Why are Keywords so Important to Website Promotion?
October 16, 2010
Welcome to the Niche Internet Marketing Website Services blog at Tucson SEO Solutions.
Why are Keywords so Important to Website Promotion?
This is a guest post.
The keywords that you choose to promote your website with, will determine the success of your marketing strategy. It is very important to use proven guidelines when you decide on the best keywords to use for your website. Let us first have a look at why keywords are so important.
Keywords are important because:
- If you target the wrong keywords, you will waste a lot of time and money.
- People use keywords in their search queries when looking for information.
- The majority of Internet users scan information and only take a closer look when they see the keywords that they are interested in.
- Web surfers use general keywords for browsing and to find information, more specific keywords for comparing products or services and very specific keywords to find the best offer in order to make a purchase.
- People will click on advertisements that contain keywords that they are interested in.
- Keywords provide potential customers with an idea of what you are selling.
- Internet users search for information using general terms and not industry related terminology.
- Not all keywords generate high search volumes.
- The more specific your keywords are, the higher your success ratio will be (you will receive more targeted traffic).
It should be clear from the points mentioned above that the keywords that you decide on will have a major impact on your sales and website traffic. Let us have a look at some keyword guidelines.
Guidelines to follow:
- Conduct proper keyword research by making use of trusted software to find keyword suggestions for your website (Google Keyword Tool).
- Determine the number of average monthly searches and level of competition for each keyword.
- Decide on the keywords that you want to target and rank them according to importance (number of searches, level of competition).
- Make use of multiple word keywords that can accurately describe your website.
- Your keywords should be used throughout the content of your web page.
- Use your main keywords in the page title, domain name, meta tags, headings and internal links of each page.
- Place your target keywords in the anchor text of the links to your site that you build from other websites.
- Use your keywords in the articles and blog posts that you write.
- Keywords should be used in any advertisement for your website (classifieds or paid advertising).
- Monitor the performance of your chosen keywords on the search result pages.
- Use Google Analytics to monitor the number of visitors to your website, the source and the keywords that they use.
- Change your keywords if they are not effective.
Effective keyword search optimization is the foundation of any successful website. If Internet users can find you through the keywords that you have decided on, and if these keywords are specific enough to generate targeted traffic, you will be successful.
Heinrich Muller is the owner of The Link Building Guy and he writes articles about SEO, link building, keyword optimization and social media developments. Feel free to visit his website The Link Building Guy for more information and articles.
Urban – Thanks Heinrich for the great work. I wanted to point out that I do keyword research manually I do not trust automated tools for this task. This task is made much easier for me as I work with local websites that are already in existence and little keyword research is required.
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Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
Niche SEO Internet Website Marketing Services
Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
Affordable Quality Ethical Links – BackLinks Building Services Training
Please check out our monthly Google keyword ranking report.
If your business is located in the Tucson, Phoenix, Arizona, the US, Canada, or beyond and you would like to learn more about how your website can benefit from Local Small Business SEO, Niche SEO, Internet or Website Marketing services or solutions please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
What Does This Mean?
October 12, 2010
Welcome to the Niche Internet Marketing Website Services blog at Tucson SEO Solutions.
What Does This mean?
Every once in a while I will get a comment left here that leaves me scratching my head. Today, I found the following comment on my post that formerly hosted a Do Follow blog list. I though I would share it with you folks.It is a good example of the stuff that I deal with on a daily basis. When I read these comments I can only concluded that the author was off their meds on this day.
The comment…
“I could not disagree with you more. Your spam comments will acceptable be deletedâ�¦ And it has the aftereffect of abbreviation the basin of blogs that are accommodating to be Do Follow. You acquire a abbreviate appellation action that hurts us all for your gain.
You are a archetypal archetype of what I am talking about. You appointment my armpit and never fabricated a animadversion until it has too backward to accomplish a difference. You again went and about antibacterial a actual nice activity and I am declared it sit aback and abide to acquiesce this to happenâ�¦ I acquire assuredly said I will no best to allotment of this.”
I will acquiescently acquire the 40% bead in cartage from you and those like you. All you anytime did was take! I ambition to focus on a abate basin of business owners who accept the abstraction of Scratch My Aback Marketing.
What say you?
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Our Arizona Services:
Local Small Business SEO Solutions Blog
Increase Website Traffic Phoenix Tucson
Arizona SEO Internet Website Marketing Services
Local Internet Website Marketing Services Tucson
Local Internet Website Maps Google Places Yahoo Bing
SEO Phoenix Local Small Business Internet Marketing Services Tucson
Marana Sierra – Vista – Green & Oro Valley SEO & Internet Marketing Services
Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
Niche SEO Internet Website Marketing Services
Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
Affordable Quality Ethical Links – BackLinks Building Services Training
Please check out our monthly Google keyword ranking report.
If your business is located in the Tucson, Phoenix, Arizona, the US, Canada, or beyond and you would like to learn more about how your website can benefit from Local Small Business SEO, Niche SEO, Internet or Website Marketing services or solutions please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
