Cut Off At The Knees
December 18, 2010
Welcome to the Google Places SEO blog at Tucson SEO Solutions
Cut Off At The Knees
Today, I got a call from a local printing company. It was a company that I had applied for a job many years ago. So I was very familiar with them. Her conversation began as many conversations begin by asking about package pricing. I inquired if she was interested in organic SEO, Google Places, or both. She replied organic.
Then I began to explain that we don’t sell packages because they don’t work. That is when she cut me off by claiming that she had a customer to take care of and that she would call back. But she never did. After 30 minutes I called her but she would not take mt call.
That’s really sad because she doesn’t have a website. She has only a page on the corporation site and likely can not change anything. Yes, she wants to optimize a page that she can’t access. So out of curiosity I did a search for printers in Tucson. Her page was nowhere to be found as it’s page title included only the businesses name and city. There was no mention that their service is printing.
Her only option would be to rank her business high up in the Places listing. This would not bean easy task as both the businesses name or domain name didn’t included the service that they provide which is printing. But she wanted a package and that’s not how I do business. Packages take a one size fits all approach that seldom ever work. Not only that those that use this method have to use low quality resources to make the packages affordable.
This kind off stuff happens all the time. However, people usually allow me more time to explain my position than I was afforded today. Plus, I was already familiar with this business. This is what makes my job difficult for me. I know that I could help this company but they are looking to buy services that are not likely to succeed.
This truly bums me out and its not so much about the money. It’s just that I find watching people make bad business decisions difficult to absorb. This kind of thing happens often with franchise operations. They want to rank well but they don’t control their web page. They also often sell packaged products themselves and expect me to offer packages. And it doesn’t help that most SEO providers offer packages just to make the sale.
I wish her the best but that isn’t likely to happen. I usually make a note to check back later usually after 3, 6, and 12 months to see how these sites are doing. And I have yet to see any of these contacts succeed when they went with packages. But the reality is price shoppers don’t want the truth they are only seeking to buy on price. And that’s not what I provide.
What say you?
Our Arizona Services:
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Local SEO Services Tucson Google Places Phoenix
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Google Places SEO Tucson Phoenix Mesa Scottsdale Glendale
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Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
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Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, or Apache Junction, Arizona, or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Google Places Search Explained Kinda
December 17, 2010
Welcome to the Google Places SEO blog at Tucson SEO Solutions
Google Places SEO Explained Kinda
I just discovered this video by Google on YouTube. I was surprised that it was more about promoting Google products than ranking factors. This was a real disappointment as it is titled local search ranking. With this said it is still worth watching as it provides some great insights about location and proximity to your location as it relates to Places listings.
Be warned that this is more of a commercial for Google’s Boost, Tags, and Hotpot services. Still it is worth watching.
My biggest take-away from the video was the part about distance from your location plays a big role. Did you learn anything from this video?
What say you?
Our Arizona Services:
SEO Arizona Google Places Services
Increase Website Traffic Phoenix Tucson
Local SEO Services Tucson Google Places Phoenix
Local Internet Marketing Tucson Phoenix Services
Google Places SEO Tucson Phoenix Mesa Scottsdale Glendale
Marana Sierra Vista Green & Oro Valley SEO Google Places Services
Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
Niche SEO Internet Website Marketing Services
Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, or Apache Junction, Arizona, or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Websites Are Like A Car Salesperson
December 16, 2010
Websites Are Like A Car Salesperson
This is one of my favorite posts from 2008. I use this example when discussing website marketing and the need to use a sales funnel. The whole purpose of your web pages should be to bring your visitor to make a buying decision. For those who have been in sales this process is known as a features and benefits presentation. In print is often called a sales funnel.
Now, to the original post updated!
Salespeople sell that’s their job. Well, a website is no different it’s all about selling or should be. It makes no difference whether you are peddling products, services, or ideas. You must actively be selling to succeed in website marketing. Just throwing facts and descriptions on your website is wasted effort.
I tell this story every time we talk to a perspective client. Imagine that you are going to visit a new car showroom. When you encounter the salesperson they will do several things during your visit. When they start their presentation they will explain the features of the vehicle. They then will explain the benefits of those features. Finally, they will ask you for the sale.
This is basic sales 101. It is know in the industry as the features and benefits presentation. You know when you go to the car dealer this is what you will encounter. The salespersons job is to sell. You as a website owner need to be selling. Sadly, very few websites sell. This is because most websites are created without input from a sales marketing professional. How many websites have you visited that do a complete sales presentation? It is likely that you have ever seen a good sales presentation on the web. Does your website sell?
I offer solutions that incorporate all the elements of a good sales presentation on existing websites as part of our SEO services. I call this process Holistic SEO. I also instruct our website design and redesign clients on how to write their content to sell. You might be amazed by the blank stares that I get when I suggest rewriting their content so that it sells.
I will not provide our SEO services to a websites that are not willing to make the necessary changes with the sites content. Our belief is this “Why bring traffic to a broken website.” Your website needs to be more than just information. You have to actively bring your visitor to a buying decision. This means creating a sales funnel.
I view our clients as partners rather than customers. I want them not only to have increased traffic, but I want that traffic to have the best opportunity to convert into business. SEO and web design should be a collaborative process or that’s my view of things. I simply would not want to take a clients money for SEO if their sites is properly prepared to sell.
Is your website broken? Do you actively sell or do you just provide information and hope for the sale?
We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv.
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical Link Building Training Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Google Places And SEO Forums
December 15, 2010
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Holbrook or Winslow. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Google Places And SEO Forums
When Google recently rolled out its Places Search I saw the writing scribbled upon the wall. Google had changed the game of SEO dramatically. Local was now the center of the search engine universe. Fortunately, I am a Local SEO provider and acted quickly to re-brand my blog as the Google Places SEO blog at Tucson SEO Solutions.
I would also re-focus the sites purpose to emphasize business map listings (think Google Places here.) In the process I walked away from from several of my core markets. This would require both on and off page optimization changes. The on page optimization is still an ongoing process but much has already been completed.
The on page work is actually the easiest part of this process. While none of this is difficult work, it is a rather time consuming process. It will require that I change and re-brand thousands of links. Now, this is where I get to the SEO Forums part of this story.
This process requires that I find and re-purpose each and every link where possible. Now, I had previously used SEO Forums extensively. At one time, I actually did a case study on the effectiveness of using them exclusively for link building. The study wanted to determine if forums were an effective tool for acquiring higher ranking. In my study one website was related to the forums being used. The other website was completely unrelated to SEO as it was an OEM.
I used SEO Forums as the market niche. Thus I signed up with every SEO Forum that I could find. My database is full of these types of sites. So everyday for the last several days I have been on at least 3 or 4 of them.
As I am re-branding my links I will usually check in to see what the Buzz is today. I make it a point to add something to ongoing discussions. It’s part of that Scratch My Back Marketing thing that I’m always talking about.
I expected to see a lively discussion or about Google Places, Citations, or Places Search. It wasn’t till I had reached the third forum when I paused to take note of the silence. I had scrolled through three different SEO Forums first pages. What struck me as odd was that there were no new or ongoing discussions about the biggest thing in SEO in years. The silence was deafening.
Now, I’m sure there are lots of forums that are having lively useful conversations I just haven’t visited them yet. I felt as if I was experiencing some kind of SEO time warp. The focus was on the same old same old of SEO forums. Still talking as if nothing had changed and links is still the obsession.
I thought it was so weird I stopped what I was doing, commenting on a forum, and started to write this post. I wanted to talk about the effects of website traffic volumes. I had also wanted to discuss citations. But not today or anytime this week. But hea, I’m am still in the B’s in my database eventually I land on a better and more active forum. I just never thought that I’d have to wait so long.
What say you?
Our Arizona Services:
SEO Arizona Google Places Services
Increase Website Traffic Phoenix Tucson
Local SEO Services Tucson Google Places Phoenix
Local Internet Marketing Tucson Phoenix Services
Google Places SEO Tucson Phoenix Mesa Scottsdale Glendale
Marana Sierra Vista Green & Oro Valley SEO Google Places Services
Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
Niche SEO Internet Website Marketing Services
Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
If your business is located in the communities of Tucson, Yuma, Flagstaff, Holbrook, Winslow , Chandler, or Apache Junction, Arizona, or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Google Places SEO – I Have Never Seen This
December 14, 2010
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Carefree and El Mirage. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Google Places SEO – I Have Never Seen This
I know that I might sound like a broken record to my regular readers but this is something that I had not seen before. I had actually intended to search for SEO Local. But I was tired and searched for Local SEO. The results in this screenshot are typical of what I would have expected to see.
It is the second screenshot where I discovered something that I had never seen before and I check this almost daily. Notice that as part of Google’s Places Search it included a local website into its national results. Prior to this I had never seen a business listing for the search Local SEO. What seems strange to me is that Google stopped showing our listing for the search Tucson SEO last week.
I have seen my site appear for this search before because for a long time we ranked # 5 but that was in the organic results. Never before have I ever seen where the Places map listing appears like this. As I like to say Google giveth and Google taketh.
What say you?
Our Arizona Services:
Tucson SEO Internet Marketing Blog
Increase Website Traffic Phoenix Tucson
Arizona SEO Internet Website Marketing Services
Local Internet Website Marketing Services Tucson
Google Places SEO Tucson Phoenix Mesa Scottsdale
SEO Tucson Local Small Business Marketing Services
Marana Sierra – Vista – Green & Oro Valley SEO & Internet Marketing Services
Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
Niche SEO Internet Website Marketing Services
Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
If your business is located in the communities of Tucson, Tempe, Mesa , Carefree, El Mirage or Apache Junction, Arizona, or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
