A Reflection On The Year 2009 A Year Of Learning And Adapting.
The year 2009 was a challenging one here at Tucson SEO Solutions, as it was for many small businesses across America and all across our blue planet. It started out very disruptive as our major contract did not renew in January. That coincided with the worst recession in my life time.
To survive I launched a marketing program that I called The 109 Day Link Building Explosion. That program featured short reviews of 5 blogs, forums, and social media sites that provide useful Do Follow backlinks. The idea caught on and website traffic soared over 300%. While researching these sites I was also leaving useful comments as part of what I like to call Scratch My Back Marketing (more on this later.) One of those comments caught someones eye. They followed that link, they contacted us, and I acquired some much needed work. This occurred at a time when we were on the brink of folding the business.
Scratch My Back Marketing was no longer just a cute theory it was a marketing program that was doing as it was intended. It was producing business. Please visit the blog post Scratch My Back Marketing Explained for the story. In a nutshell, this program required that I exchange useful content and comments in exchange for Do Follow backlinks. This way everyone benefits. One thing that I have learned in this business is this. No one ever visits the site that is linked to a comment that reads “nice post” or “thanks.” But people on occasion will follow a link associated to a comment that makes sense to them. Quality comments pique the readers curiosity.
Over the year 2009 I built upon Scratch My Back Marketing to become an industry leader in link building services. We have for several months ranked both #1 and #2 in Google based searches for Backlinks Building Services. It all started with those 109 Day of 5 reviews each which meant a total of 545 reviews of Do Follow resources. For every site that I reviewed I visited 6 that I did not review. Of those about 40% provided at least one generic link.
This also was making me a skilled researcher. I had learned how to effectively search the internet. I also located some other power link builders. Fortunately, these link builders use the same user name wherever they went. Once I had this information I could now discover where they were obtaining links and I just followed the trails that they blazed while setting up profile on a wide variety of web 2.0 social sites. I also was able to discern very quickly how to optimize these sites to my advantage or when it was time to move on.
Then I combined this information with what I like to call smart thinking. When I would start on a project I was well prepared. I had my goals in place, I had the sites that I would use already mapped out. Link building, very successful link building requires a well thought out and well executed game plan. I took the mind set of an offensive coordinator for an NFL team. I would study the competition and then generate a game plan based on what my competition was doing in a particular market.
In the year 2009 I would become first a student of link building, then a tutored of other small business owners, to eventually an expert in the field. I had not intended this to happen it merely was an outgrowth of helping others find Do Follow resources through the 109 Day Program. Then in August a commenter on this blog mention a link builder that I was not aware of. I checked her and and while studying her work and her associates work I discovered thousands of sites that were use in the link building process. I studied their methods I discovered where they where spot on, but I also learned mostly from their mistakes.
In August I went into a full blown research and link building campaign. By the end of the 109 Day Link Building Program our site was ranking on the first page of Google for about 31 keyword phrases. This was up from 17 at the beginning of the year. Then by December 4th that number grew to 81 keyword phrases. The year 2009 was the year of link building for me. Our business had transitioned from purely an local SEO provider to becoming an educator. I did more website reviews combined with link building training than anything else. This training helped this business finish the year as a functioning business.
With the huge drop off in business my life/business partner Geri left to seek employment in a very shaky job market. Fortunately, and unfortunately, she found work just down the street from where we live. I will cover more of this later as it was a blessing that turned into a curse of sorts… Too be continued…
Update 01/25/2010: With Geri’s illness I have never made it back to follow up on this.
Here’s some other valuable resources:
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.
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Tucson SEO… Solutions that create probabilities out of possibilities.
They also use the contextual advertising; this would be a type of targeted advertising for advertisements appearing on different websites or other media. And there is also the paid inclusion; this is a search engine marketing product where the search engine company charges payments associated with inclusion of websites in their search directory.
Admin: Yo, Eddie Go Spam someone else’s blog OK!
A ranking or search order does take place with Google
and Yahoo and it begins with the “Title” metag which
should consist of no more than 65 characters separated Admin: That is not true as our home page uses 70 and everything is included)
by commas. The “Title” should describe in generic Admin: (more bad advice)
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the “Title” is not appropriate, unless your
domain name is a major recognizable brand name.
Admin: It amazes how many SEO guys don’t understand that you need to leave a relevant comment to get a link. I only hope you do better work for your clients!!!!!
I noticed that your site doesn’t have any PR. That might be because your comments get deleted!!!!!!!! Not only that you provide lousy advice… Please go learn the trade before you come around again.
It was a horrible financial year all around. I’m a health care finance consultant, and had a gig snatched out from under me a week into this year. I only had one health care project all year round, which came at the right time, but wasn’t enough to come close to sustaining us.
Since my online income isn’t great, I finally switched to writing for others. There I’ve made some money, and it’s been enough to help pay bills. And it’s been growing, albeit slowly, but it leaves me time to continue trying to find new ways to build up my online income.
Don’t quit; always persevere. Take care of Geri, and try to keep your spirits up. And for those spammers; just delete their posts and move on.
.-= Mitch´s last blog ..December Income Report – Something To Build On For 2010 =-.
Hi Boris
Started this morning looking at “Pro blog design” and came over via your comment.
Survival in 2009 – tell me about it!
So many people in the UK found themselves made redundant and forced to set up small businesses.
Many of them turned to the web by setting up sites in the hope of attracting all those visitors that websites promise. Not sure how many are still in business.
I try to explain to my clients that a website is not enough… you need to be found and hence SEO. Not many listen, and even fewer can afford to spend much on SEO!
Hope you find the SEO business is good in 2010.
.-= Keith Davis@Public speaking and Presentation Skills´s last blog ..Ooh la la… =-.
2009 was a year of global financial crisis and it is a fact. The current status then made me realize that I need to explore mo skills and talents so I can use for additional income and so I made a full time work online. It pays well not to mention I learn more things about how internet marketing works. I am grateful for different post just like this one because it continuously provides us with additional knowledge. I look forward to more productive and sustaining 2010.