Another Chapter My Video Marketing Adventure
June 16, 2011
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Another Chapter My Video
Marketing Adventure
I have recently begun to develop a series of SEO training videos and I am finding the challenges are extremely rewarding. As I have previously mentioned as I have been providing a running narrative of my experiences.
I have been able to successfully use videos to crush my competition. There are several keyword phrases were I hold every position on the first page. Yes, that’s 10 out of 10! In two short months I have placed videos on around 100 or so websites.
When possible, I link these video’s back to their homes on YouTube. I have also spent dozens of hours viewing video’s or reading about how the YouTube algorithm works. I am still scratching my head why others rank ahead of me. There are two specific videos posted around the same time as are mine did.
That is about the only thing we have in common other than we are both targeting the same keyword phrase, Local SEO. The first two videos have only around 30 views. They have almost have no activity in their accounts. All the things that the supposed to be major factors in the YouTube algorithm don’t seem to apply here.
Now, having said that two of my three videos are one the first page ranking around 8th and 12th for the search Local SEO. The first video out ranks the second but the second one has about three times as many views as the first one. The second video has been on YouTube about half the days as the first one. So I still attempting to figure this all out for ranking purposes.
The first video was a pat myself on the back video where I proved that I rank both # 1 and # 2 for my services in Tucson. The second video was a training video about using social media to crush the competition. It provided useful information about how to use social media to gain a huge advantage in the Google search results.
When I first started using YouTube things were very slow. I had a hard time getting anyone’s attention. Then I played the let’s be friends routine over one weekend and ended up with about 80 friends. You need some activity on your channel page (YouTube profile page) such as friends and subscribers before people take you serious. Now, I get an average of 5 friends requests per day and my three videos have been viewed (opened) by about 580 people.
That 580 number is a bit misleading as a video gets opened as soon as someone enters my channels page. It’s a nice little tool to inflate a videos views. But what I find very interesting is that opening a video has very little correlation with whether they finish the video. Everyone knows this, but it is still extremely important because this will greatly enhance your ability to get seen. The persons video that has 1,000 views is more likely to be watched than the one with only 150 views.
Another reason that views are important is the YouTube allows you to do advanced searches. And amazingly we will likely soon be on the first page when someone is searching for the most viewed video tagged Local SEO. Our second video currently has about 360 views. The video that sits in the 20th spot has about 450 views.
That video, the one with 450 views was posted some 10 months ago. Thus I like the position that I have found myself in. I am pleased to be targeting this search. Ranking well for views acts like a long tailed keyword phrase. It can be easy to rank well for niche markets. It also creates synergy. On YouTube mass matters. The more friends the more views the higher your video ranks.
Are you ready to give video marketing a try? If you think it is difficult think again. Take the time to watch some videos in your market niche. You will quickly see that you don’t have to be a video expert to post on YouTube. In fact most videos are not that good, so if you can produce an average video with great content you should do well.
Too be continued…
If you are interested you can view the playlist at Local SEO Solutions on YouTube.
What say you?
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Comments
3 Responses to “Another Chapter My Video Marketing Adventure”
I think that videos are for sure the way to go as more and more people are utilizing video. I have not incorporated video that much yet but need to jump on the video bandwagon. It appears you are having much success with it, that is great keep up the good work.
Resources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog. I am sure my visitors will find that very useful.
Im impressed. I dont think Ive met anyone who knows as much about this subject as you do. Thanks for these great article especially for including
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