Are You Part Of The Conversation?
July 27, 2008
It never stops amazing me that so many bloggers miss the opportunity to engage their readers with their blogs. For us the blog is part of our social media efforts. We believe the blog should rule social media. Many individuals seem to spend copious amounts of time on other social sites like Digg, Twitter, or Facebook, and they overlook the social benefits of their own blogs. The small business owner working an SEO and website marketing program doesn’t have time for this but many can find time to work their blog for all its worth. You don’t need a high paid consulting service to apply these few simple techniques.
You see it all the time a blog owner makes a post and never returns to the post except to moderate the comments. The trouble is that all they do is clean up the spam. If you want social media to work for you then practice it on your blog. Respond to your commenter’s and you might just see a huge increase in comments. You might not but at least you show that you care. I see comments left behind that ask a question. However, the question goes unanswered. So there is no conversation just a post and some replies.
What do you think the chances are that this commenter will be back to your blog when they see that you didn’t care enough to respond. This is where you can really loose by not answering questions. You never know if the person asking the question was going to follow up and give you a shout on their blog with a trackback.
I have personally considered following up a post with an expanded version or maybe a post with a different twist. So I have left a follow up comment trying to get a better understanding of what the author meant. This has happened maybe a dozen times with no response.
I call this lost opportunity. Yet, we see this behavior as the norm rather than the excepted way of doing business. This misses the whole point of blogging. Now, I don’t respond to all comments if I get a bunch of similar comments all in the same day. But if it’s a period of slow commenting I will respond to all comments that are more than “nice blog.” We also take the time to respond to the detailed comments with a personal email. It all about putting the social in Social Media.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
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