Are You Ready To Crush The Competition? V 2.0

January 19, 2011

Welcome to the Niche SEO Internet Marketing Blog at Tucson SEO Solutions.

The original post:

Are You Ready To Crush The Competition?

Today, I am going to take yet, another look at where we are at as an SEO service provider. What we have been able to accomplish in 18 months is nothing short of incredible. This website is ranked on the first page of Google nationally anywhere from 8-13 times for keyword searches that include the search engine optimization acronym SEO. When we began designing the new website we knew we had to use a content management system.

This website was originally designed as a static website but it could be regularly updated using a WSYIWYG editor. This was a nice feature but it wasn’t a blog and it lacked the advantages that a content management system offered.

We can’t overstate the value that a blog hosted on your website can have. And there is an even greater advantage for the website that is built using a CMS. If you haven’t figured it out yet, Google likes “fresh content.” A content management system allows you to add content at will. In most cases, this only requires the ability to type.

Most blogging software can easily be set up to automatically ping whatever site you want. A ping is a message that basically says “Yo’ I have added new content over here.” These sites then visit and record a snippet of your updated information and then make it available to others on their website. Technorati is a good example of such a site.

Millions of visitors flock to these sites that aggregate information from other websites. You simply type in your search query hit enter and bingo you have the latest that the blogosphere has to offer. These sites are designed to work best with content management systems.

This is a huge marketing advantage that a content management system has over a static website. Changes on a static website are often only done by the search engines when they crawl your website. The public at large will miss these changes. Having the ability to ping creates dozens of websites that are providing you a platform to promote your website. Many of these sites that aggregate this information are the busiest n the world. The advantage here goes to the blog or CMS site.

Many of you may be skeptical, so let me provide you with some interesting numbers. This website existed as a static site for the first year. We were able to acquire roughly 1,000 backlinks from relevant blogs and websites during that year. In April of 08 we transitioned to a WordPress website. Then in May we began the process of branding our website through our blog.

At this time we were doing well building a major presence in the local SEO market. We basically own the SERP’s for anything search engine optimization related in Tucson. It took a content management system to be able to become a national SEO player in the search rankings.

When the site became a WordPress website it had no national presence for SEO. The best that we could do was number 35 for local SEO. Four months of blogging has moved us onto the first and second pages for this search. So do I believe in the power of a blog, content management systems, and fresh content, you bet!

In just four months we have acquired more than 5500 backlinks (most of these are industry related.) We have been written about or mentioned in another 30 or so blogs. We have a game plan and we are working that plan. We have already posted 150 articles on the blog. We created some good linkbait and we promote our blog often.

These accomplishments could not have occurred using a static website. I truly believe if a website transitions to a CMS such as WordPress it will begin to crush the competition. You must be prepared to put in the time and effort and If you are motivated and willing to work a specific marketing plan and blog almost daily, then my friends anything is possible. There are no secrets to success, it merely requires desire, a plan properly executed, long hours, and the ability to work smart and not hard.

Update 05/17/2009 After one year as a blog this is what we have to report. Having a blog has allowed us to acquire an additional 8,000 links to our website. Now, we lost about 3,000 links because forums that we actively used went out of business or changed their link policy. Had these changes not occurred that number would be close to 11,000. This has vaulted our website from a regional SEO player to a national leader in SEO search results across multiple keyword phrases. We could not have accomplished this as a static website.

Update 06/15/2010: Moving from a static rarely changing website to a content management system is the best business decision that I have made for this business. Two years after adding a blog we have become a national leader in the SERP’s for many things beside just SEO.

We top the ranking for searches related to internet and website marketing as well as for link building services. The blog and website rank on the first page of the Google results for 178 keyword phrases. We have also experienced a 300% increase in website traffic. We have gotten so well noticed that our content is stolen on a regular basis and placed on other sites.

I think if you tell just about any business owner that you can increase website traffic 300% that they would pay attention. The problem with this success it that it takes a lot of additional effort. You need to actually add new content on a regular basis and then go out and promote yourself on other websites. It wasn’t just adding a CMS that made the difference. It was my willingness to put a big effort into my website and to promote it that made the big difference.

Eventually people will find you and your website and if you provide useful information your visitors will work for you when they start leaving comments. These comments have a huge impact on search rankings. An interesting thing often occurs. Good content begets comments and comment beget more comments.

This blogs has received literally thousands of comments over the past two years. I would sometimes write about my life partners needs for  a liver transplant.  Comments left on these posts were often very moving emotionally. In those really dark days when I thought Geri was not going to survive the blog became a wonderful outlet for me. Many of those posts were written while I was crying my heart out.

But I kept writing about her illness and eventually I could complete a post without crying. When I realized this I knew that I was working through my pain and that I would eventually be OK. So a blog can also have unexpected benefits.

Are you ready to crush the competition?

What say you?

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