Are You Ready To Crush The Competition?
January 17, 2010
Today I am going to take yet, another look at where we are at as an SEO services/website design website. What we have been able to accomplish in 18 months is nothing short of incredible. This website is ranked on the first page of Google nationally anywhere from 8-13 times for keyword searches that include the search engine optimization acronym SEO. When we began designing the new website we knew we had to use a content management system.
This website was originally designed as a static website but it could be regularly updated using a WSYIWYG editor. This was a nice feature but it wasn’t a blog and it lacked the advantages that a content management system offered.
We can’t overstate the value that a blog hosted on your website can have. And there is an even greater advantage for the website that is built using a CMS. If you haven’t figured it out yet, Google likes “fresh content.” A content management system allows you to add content at will. In most cases, this only requires the ability to type.
Most blogging software can easily be set up to automatically ping whatever site you want. A ping is a message that basically says “Yo’ I have added new content over here.” These sites then visit and record a snippet of your updated information and then make it available to others on their website. Technorati is a good example of such a site.
Millions of visitors flock to these sites that aggregate information from other websites. You simply type in your search query hit enter and bingo you have the latest that the blogosphere has to offer. These sites are designed to work best with content management systems.
This is a huge marketing advantage that a content management system has over a static website. Changes on a static website are often only noted by the search engines when they crawl your website. The public at large will miss these changes. Having the ability to ping creates dozens of websites that are providing you a platform to promote your website. Many of these sites that aggregate this information are the busiest n the world. The advantage here goes to the blog or CMS site.
Many of you may be skeptical, so let me provide you with some interesting numbers. This website existed as a static site for the first year. We were able to acquire roughly 1,000 backlinks from relevant blogs and websites during that year. In April of 08 we transitioned to a WordPress website. Then in May we began the process of branding our website through our blog.
At this time we were doing well building a major presence in the local SEO market. We basically own the SERP’s for anything search engine optimization related in Tucson. It took a content management system to be able to become a national SEO player in the search rankings.
When the site became a WordPress website it had no national presence for SEO. The best that we could do was number 35 for local SEO. Four months of blogging has moved us onto the first and second pages for this search. So do I believe in the power of a blog, content management systems, and fresh content, you bet!
In just four months we have acquired more than 5500 backlinks (most of these are industry related.) We have been written about or mentioned in another 30 or so blogs. We have a game plan and we are working that plan. We have already posted 150 articles on the blog. We created some good linkbait and we promote our blog often.
These accomplishments could not have occurred using a static website. I truly believe if a website transitions to a CMS such as WordPress it will begin to crush the competition. You must be prepared to put in the time and effort and If you are motivated and willing to work a specific marketing plan and blog almost daily, then my friends anything is possible. There are no secrets to success, it merely requires desire, a plan properly executed, long hours, and the ability to work smart and not hard.
Update 05/17/2009 After one year as a blog this is what we have to report. Having a blog has allowed us to acquire an additional 8,000 links to our website. Now, we lost about 3,000 links because forums that we actively used went out of business or changed their link policy. Had these changes not occurred that number would be close to 11,000. This has vaulted our website from a regional SEO player to a national leader in SEO search results across multiple keyword phrases. We could not have accomplished this as a static website.
Are you ready to crush the competition?
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Comments
10 Responses to “Are You Ready To Crush The Competition?”
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“We can’t overstate the value that a blog hosted on your website can have”
I agree, I’ve been trying to get my Dad to start a blog to support and get traffic for his own small business.
Simon’s last blog post..Leadership Development Programme
Adding new content to a website is an essential part of SEO, having a blog is particularly helpful as long as you can keep it up-to-date. My problem is finding the time to write new posts.
I’m totally agree with Ustin, it is important to you keep your blogs up-to-date. Because Google’s crawl gives preference to those site, which were updated recently, & it will help the site to index first on search engine result page.
Admin: Please learn to use Keyword Luv you leave great comments but you insist on using only keywords and that’s not cool.
Blogging is one most powerful source for update our content. As search engine prefer content updation, so we have to update our blog with some fresh content.
Also we have to build as many as link to our blog so that we can get search engine traffic.
.-= chandan@work at home´s last blog ..New announcement on google work at home affiliate network =-.
I think that all one can say is Congratulations because when the competition among SEO services is so tough and you manage to prosper within such a short time period. Perhaps it depends upon the technique you use but anyway, it is marvellous.
I certainly agree with other post. It’s important for every bloggers to keep your site and contents up to date. Not only for SEO purposes, but also for visitors to visit your site more often. Bloggers should keep in mind that they should also consider the content, not just the keyword. Readers hate keyword spamming.
I agree with other post here, content should always be up to date. In that manner, visitors keep coming back for more because they are particularly looking for quality contents and not spammy keyword articles.
This is a nice blog. I think content management is really matters for google search engine also. For more and more advantage in marketing, a regular content update is a most important thing.
The world itself is competitive ,so be competitive.Should go on with your step ahead.Always be positive.success is yours.I dont know i hve not observed.
Great blog ,content is very very important to seo so keeping your blogs up to date is a must do in my opinion.It sometimes takes up a lot of time but it is well worth it in the end.