Blogging For Links Profit And Continuing Education V 2.0

March 13, 2010

It is the opinion of  Tucson SEO Solutions that the blog is the single most important marketing tool available. This business was built on the expertise gleaned from scouring the SEO/SEM blogging community. I have held this opinion when I got into this business about three years ago and I still do. However, I have abandoned using blogs for link building purposes. I did a small case study last year and I discovered that blogs were an ineffective link building method for me as my comment where getting caught up in spam filters.

The problem was I would often use something like Urban @ Arizona SEO. Because I used SEO the comments were getting automatically rejected. I discovered that most blog owners don’t look for good comments that may have accidentally got caught in spam filters. The downside of this decision was that I was no longer getting new business from blog commenting. I have compensated by using almost exclusively web 2.0 social media sites. This produces lots of visitors but no direct business has been attributed to this method so far.

If given a choice between learning SEO or internet marketing between blogs or forums I would definitely choose the blog. While forums can easy produce a bunch of low quality links quickly they are generally poor sources for acquiring useful advice. Forums do generate more traffic so it depends what you wish to accomplish, but they have not been business generators for us.

Where is the original post:

It is the opinion of Tucson SEO Solutions that the blog is the single most important marketing tool available. This business was built on the expertise gleaned from scouring the SEO/SEM blogging community.

I often tell the tale of cleaning houses during the day as a one person cleaning service. Then studying SEO and SEM and for 8 to 10 hours a day every day for four straight months. I visited thousands of websites along the way. Back then (18 months ago) when we started website marketing blogging for links was easy, time consuming, but easy. That was before “No Follow’ ruined the legitimate white hat practice of blogging for links.

By the time our house cleaning website launched in January 2007 we had already gathered 1400 industry specific links. We combined the power of these links with our new knowledge of Page Titles, Page Descriptions, Geo-targeted SEO and fresh content into a winning combination.

That website landed on the first page of Google several times over within three days of launching! It has been there ever since. Its eco friendly house cleaning tips blog has been first page ranked for nearly as long.

The blog is essential for providing fresh content for the static website that the search engines crave. A blog, when used frequently can help your website obtain and maintain high search rankings.

When you blog you can:

* Still acquire links
* Learn a whole lot
* Share with others
* Profit in many different ways
* Obtain and maintain high search ranking
* And maybe even have some fun!

We simply would not be here today, if it where not for blogs. It still blows me away when I visit a website marketing business’ website that doesn’t have a blog. We believe so much in blogs that they are standard issue on every website that we build. We also include training to use the software as an effective marketing tool. We believe a blog is useless if the website owner doesn’t know how to use it effectively.

We simply will not build a website that doesn’t include a blog. We feel that strongly about the subject. It is too powerful a tool to be missing, especially if you have a static website. The blog also provides a vehicle for your customers to interact beyond normal business channels. (We no longer build websites)

Many of website visitors to a service website will be doing research for a future purchase. The blog allows you to educate this group, share your expertise, and experiences. When done properly the blog can communicate a certain level of trust.

Trust is critical when the businesses service requires coming to or entering someone’s home. Dependability, reliability, and safety are paramount to this group. Again, the blogs can easily allow you to address different segments of your customer base.

We, often refer to blogs as stages, or sounding boards. If you love what you do your blog readers will easily see this; and the bonds of trust can begin to be established.

The blog also is a great tool when used to create inbound links. That is why we are working on our own “Do Follow Blog Lists.” These lists have turned out to be a great link building tool for us. When we visit SEO/SEM sites to verify their linking status, we leave a comment, pick up a link, and let the owners know that they are on our list.

It still blows me away when I visit SEO sites that haven’t implemented a blog on the own site. But then we clearly understand, that we are here today because others blogged, we read, learned, and applied what we had learned. The rest they say is history.

The only real drawback is that blogs do require a lot of time and attention to be successful.

More to the update: One of the reason that I have been updating these old posts is due to Geri’s illness. Updating old posts is much quicker that finding new material and starting with a new post. Because her illness can rock my world for one to two weeks at a time when she hospitalized it makes blogging nearly impossible. I have found that I can rewrite 4 or 5 posts in the time that it takes me to deliver a new post. For now, I am attempting to stay a week ahead of the game by scheduling a post daily. This post places me at the 7 day threshold.

Here’s some other valuable resources:

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Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

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If your business is located in the US, Tucson, Phoenix, Glendale, Yuma, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, or Internet Marketing services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

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