Blogging For Links, Profit, And For Continuing Education

January 6, 2011

Welcome to the Google Places SEO blog at Tucson SEO Solutions.

Blogging For Links, Profit, And For Continuing Education

This post was originally posted back in August of 2008.

It is the opinion of Tucson SEO Solutions that the blog is the single most important marketing tool available for the website owner. This business was built on the expertise gleaned from scouring the SEO/SEM blogging community.

I often tell the tale of cleaning houses during the day as a one person cleaning service. Then studying SEO and SEM and for 8 to 10 hours a day every day for four straight months. I visited thousands of websites along the way. Back then (18 months ago) when we started website marketing blogging for links was easy, time consuming, but easy. That was before “No Follow’ ruined the legitimate white hat practice of blogging for links.

By the time our house cleaning website launched in January 2007 we had already gathered 1400  links. We combined the power of these links with our new knowledge of Page Titles, Page Descriptions, Geo-targeted SEO and fresh content into a winning combination.

That website landed on the first page of Google within three days of launching! It has been there ever since. It’s an eco friendly house cleaning tips blog has been first page ranked for nearly as long.

The blog is essential for providing fresh content for the static website that the search engines crave. A blog, when used frequently can help your website obtain and maintain high search rankings.

When you blog you can:

* Still acquire links
* Learn a whole lot
* Share with others
* Profit in many different ways
* Obtain and maintain high search ranking
* And maybe even have some fun!

We simply would not be here today, if it where not for blogs. It still blows me away when I visit a website marketing business website that doesn’t have a blog. We believe so much in blogs that they are standard issue on every website that we build. We also include training to use the software as an effective marketing tool. We believe a blog is useless if the website owner doesn’t know how to use it effectively.

We simply will not build a website that doesn’t include a blog. We feel that strongly about the subject. It is too powerful a tool to be missing, especially if you have a static website. The blog also provides a vehicle for your customers to interact beyond normal business channels. (We no longer build websites)

Many website visitors to a service website will be doing research for a future purchase. The blog allows you to educate this group, share your expertise, and experiences. When done properly the blog can communicate a certain level of trust.

Trust is critical when the businesses service requires coming to or entering someone’s home. Dependability, reliability, and safety are paramount to this group. Again, the blogs can easily allow you to address different segments of your customer base.

We, often refer to blogs as stages, or sounding boards. If you love what you do your blog readers will easily see this; and the bonds of trust can begin to be established.

The blog also is a great tool when used to create inbound links. That is why we are working on our own “Do Follow Blog Lists.” These lists have turned out to be a great link building tool for us. When we visit SEO/SEM sites to verify their linking status, we leave a comment, pick up a link, and let the owners know that they are on our list.

It still blows me away when I visit SEO sites that haven’t implemented a blog on their own site. But then we clearly understand, that we are here today because others blogged, we read, learned, and applied what we had learned. The rest they say is history.

The only real drawback is that blogs do require a lot of time and attention to be successful. Another drawback is dealing with spam!

What say you?

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