Slow Loading Pages Are They Costing You Business V 2.0
January 29, 2011
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Slow Loading Pages Are They Costing You Business V 2.0
Does your website load quickly? Many a potential customer will never reach your website because of slow loading pages. We have all experienced this. You do your Google search and you see a promising website. You then click onto that link and wait and wait some more. Then you simply give up and try another site.
A slow loading website will drive potential visitors away long before your website ever opens. You have about two seconds to accomplish this. I call it the Google effect. Web surfers are so used to Google providing search results instantly. They then expect this quickness from all websites all the time.
The problem isn’t limited to small business websites that may have been home built. They actually often load very quickly because they don’t have many people visiting at the same time or they are loaded with a lot of graphics. Retail e-commerce sites are notoriously slow loading for a variety of reasons. There are literally Billions of dollars lost annually due to slow loading pages. This problem may require a bit of website redesign to resolve.
A general rule of thumb is that you have about two seconds maybe three for your site to open. If it takes any longer your potential visitors leave quickly to try another option. The more web savvy your visitor the quicker they leave. Imagine if your website is slow loading for a cable connection, and then imagine how slow the process is for DSL, dial-up service, or for someone using a notebook and using a Wi-Fi connection.
Update: 04/25/2009 – When I wrote this story when I knew that I had very slow loading pages. My website developed at the time swore it was WordPress that was the problem. My current developer said the old web host, 1 and 1 was the problem as they have really slow servers. I switched to Host Gator and the difference was amazing almost like a night and day difference.
Update 06/01/2010: Well, loading time is so important that Google has now included this element into it’s algorithm. Google also recently put out a video to explain there reasons behind the move. As part of that video it addressed a joint study by Google and Microsoft. That study indicated that e-commerce sites have two seconds to open before people start abandoning them.
I for one am very happy to see this happen!
The moral of this story is, don’t loose your visitor before they actually see your website.
What say you?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , New River, Black Canyon, Arizona or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Get On The First Page Of Google Today… Really
January 16, 2011
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Get On The First Page Of Google Today… Really
This post was originally posted in 2008.
Get on Google’s First Search Engine Results Page today. It sounds like some kind of SEO gimmick I know, but it’s true. Using websites like Craigslist and MSN , is where this begins and both are free. Free classified ads placed on these websites rule the SERP’s when used correctly. They allow you to post just about anything. However, they all have different rules so make sure you are aware of them.
Craigslist allows you to use HTML and place links in your ads to your website. These are great for driving some traffic to your website, but they no longer pass link juice. However, the same does not hold true for MSN. You can use Anchor text links on MSN but it has to be copied from somewhere else. You can not directly place HTML in MSN ads as you can on Craigslist.
The key to how all this works is in using your keyword phrases in your titles and in your content. A little basic SEO goes a long way here. That means using basic SEO techniques on another website to drive traffic to your website.
This works extremely well for long tail keyword phrases and for local websites. I have used this technique for the term “affordable Nike drivers.” Recently, within 2 days we were able to acquire the first 5 results on Google’s first page for this search term. This was an experiment and a learning lesson for a “would be rookie SEO” in the 206 zip code! (This is a story for another day) I did this several months ago.
This method can also be used for branding purposes. This is accomplished by placing your business name in the forefront of your ads or in your ads contents. This assures your company name will appear in the snippet field of each search result, if done properly. Since around 47% or so of searchers use the snippet when deciding whether to visit your site, you business name needs to be there.
You will want to write something like this. My business is XYZ and we provide XYZ.
While these methods will drive traffic to your website, the real secret here is not about the traffic that is produced. No, it was about denying my competition access to Google’s first page of results! Think about it, for every place you have taken up with your free classified ad or social media comment, you have removed your competition from the first page of search results.
I did this as an experiment in late 2010. I was able to acquire the first 15 positions in Google for the term Local SEO Arizona. I did it to make a point.
Also remember this, 89% or so of web searchers never go beyond the first page of results, those sites that are bumped from the first page are now less competitive. Some have suggested to me that this is not fair. While they are entitled to there opinion I would strongly disagree.
Tucson SEO Solutions has used this technique almost daily for over a year for the search term “Tucson SEO.” There are days when we have able to acquire 9 out of 10 positions for this search. Usually, we hold down 3 or 4 positions. It just depends how busy we have become. When we placed 9 out of 10 we were not a very busy SEO company and we spent a lot of time branding ourselves.
Give it a try if you like, just please do follow the rules on each site and be ready for immediate search results. Do a search for “affordable Nike drivers” and you see what we mean.
Did we mention that I have never spent a penny on marketing on line. I have spent hundreds on printed materials for expos but never a penny on line.
What we have written about here we offer as training that is included with our website design and redesign services but in greater detail and it covers many more options.
Update 01/06/2011: MSN closed its free ads site that I referred to here. I now use social media sites and place blog posts or videos to accomplish the same thing. These work extremely well in local and niche markets as I mentioned earlier.
Do you need assistance marketing your website?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, New River, or Cave Creek, Arizona and beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Pre-Launch Website Link Building: You Need This
January 13, 2011
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Pre-Launch Website Link Building: You Need This
Just about anyone and everyone who has anything to do with Internet marketing knows that Google’s algorithm is based on links. These links are commonly known as backlinks. The more quality relevant links that your website has the better that it will do in the search engine rankings.
So why, wait until your website is built to start building links? Link building for many website owners is an after thought. Heck, let’s be real honest the first time most website owners learn about links is about three months after their website was been launched.
They finally realize that the have little or no website traffic and start asking questions. Their website designer likely didn’t understand search engine optimization so the website was not optimized. So the designer rightly suggests that you need to start on a link building program. Better late than never.
The problem here is that this link building effort has begun about 6 months too late. The website design process can easily stretch into 3 months and if you don’t understand the need to build links you can be missing an opportunity for a quick start.
You need to build inbound or backlinks simply because Google’s algorithm is based on the website inter linking relationship. So the earlier you start the better. Our first website was obtained through barter. So the designer took his good old time building the website.
The whole process finally was completed after four months. Once we had purchased our domain we started building links slowly everyday. When the website launched we had already build up 1400 links to our website. The website rocketed to the first page almost overnight.
I must note that we were not targeting a very competitive field. We targeted house cleaning services and cleaning services in Tucson, but it was our market and we were on the first page. If you are new to the link building process, this pre-launch period will provide you with time to learn the ropes. Believe me there is a lot to learn. Even if your designer does optimize your website you still need to build links. That is if you want search engine traffic from Google.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
What say you?
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, New River, or Cave Creek, Arizona and beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Websites Are Like A Car Salesperson
December 16, 2010
Websites Are Like A Car Salesperson
This is one of my favorite posts from 2008. I use this example when discussing website marketing and the need to use a sales funnel. The whole purpose of your web pages should be to bring your visitor to make a buying decision. For those who have been in sales this process is known as a features and benefits presentation. In print is often called a sales funnel.
Now, to the original post updated!
Salespeople sell that’s their job. Well, a website is no different it’s all about selling or should be. It makes no difference whether you are peddling products, services, or ideas. You must actively be selling to succeed in website marketing. Just throwing facts and descriptions on your website is wasted effort.
I tell this story every time we talk to a perspective client. Imagine that you are going to visit a new car showroom. When you encounter the salesperson they will do several things during your visit. When they start their presentation they will explain the features of the vehicle. They then will explain the benefits of those features. Finally, they will ask you for the sale.
This is basic sales 101. It is know in the industry as the features and benefits presentation. You know when you go to the car dealer this is what you will encounter. The salespersons job is to sell. You as a website owner need to be selling. Sadly, very few websites sell. This is because most websites are created without input from a sales marketing professional. How many websites have you visited that do a complete sales presentation? It is likely that you have ever seen a good sales presentation on the web. Does your website sell?
I offer solutions that incorporate all the elements of a good sales presentation on existing websites as part of our SEO services. I call this process Holistic SEO. I also instruct our website design and redesign clients on how to write their content to sell. You might be amazed by the blank stares that I get when I suggest rewriting their content so that it sells.
I will not provide our SEO services to a websites that are not willing to make the necessary changes with the sites content. Our belief is this “Why bring traffic to a broken website.” Your website needs to be more than just information. You have to actively bring your visitor to a buying decision. This means creating a sales funnel.
I view our clients as partners rather than customers. I want them not only to have increased traffic, but I want that traffic to have the best opportunity to convert into business. SEO and web design should be a collaborative process or that’s my view of things. I simply would not want to take a clients money for SEO if their sites is properly prepared to sell.
Is your website broken? Do you actively sell or do you just provide information and hope for the sale?
We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv.
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
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If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
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Google Quietly Rolls Out Boost
December 12, 2010
Welcome to the Niche Internet Marketing Services blog at Tucson SEO Solutions.
Google Quietly Rolls Out Boost
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Marana and Oro Valley. I also wanted you to know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful. And if you need Google Places SEO services that you will consider Tucson SEO Solutions.
Towards the end of October 2010 Google rather quietly rolled out a new ad program that can be accessed from your Google Places account. It is basically an easy version of it AdWord text link program. Google announced the program and their was a flurry of posts on the topic initially. But things quieted down since then.
Unfortunately, my business does not have a Places account that can use the product so I never got an invite to try the program. It also doesn’t make much sense for me since Google allows me to be listed by business name only. When you search for my business by name the results are all mine with one exception. Thus buying additional ads would be useless.
But I have been surprised that things quieted down so quickly about this new product. Have any of you tired this service? I would like to hear from you.
What say you?
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If your business is located in the Tucson, Marana, Oro Valley, Arizona, the US, Canada, or beyond and are in need of Google Places SEO please call Tucson SEO at 520-505-6024 Now!
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