You May Be Ranking Better In The Google Search Results Than You Think
January 14, 2010
This post was originally created back in the spring of 2009. I had driven up to Phoenix to attend an SEO Meet-up group. The topic was “What are some of your favorite internet marketing resources.” During the discussion it was mentioned that Google results may very. I found the information shared in this post so important that I have shared it on several hundred social media websites. Today, I have added another update about a real life version of this story.
The original version was titled ‘You May Not Be Ranking As Well In The Google Results As You Think.” What I discovered is that most people will be ranking higher than they think. I will explain.
If you are a website owner with an interest in internet marketing you may be getting inaccurate Google search results. Google changed how it delivers its search results a few years back. They call this personalized search and it works when you are logged into a Google account.
Here is what is occurring with personalized searches. If you are like many marketers and website owners you may be a little bit obsessed with how well that your website or sites are ranking in the Google results. This obsession likely causes you to check your search results daily or multiple times each day. This constant checking isn’t a bad thing in and off itself. However, if you start clicking onto any of the websites listed in the results it will alter what you are seeing in its results pages in the future.
The results that you are getting may be false and may not be what others are seeing when they use Google. When you are in one of your Google accounts it records your reactions to its results. Whatever sites that you click on are recorder as a vote of sorts for that website. So if you are click on your website or your competition it eventually will alter the results that Google provides but only to your account.
If you have a habit on clicking onto your own site or the competition when searching from a Google account it will definitely alters the search results that are provided to your account. I was reminded of this fact today. I was checking to see where we were ranking for the search Arizona SEO. We had been ranking in the 10th position. Today, when I checked the results had us at # 1. My first reaction was wow, that a big jump. Then I glanced up to notice that I was in a Google account. As soon as I logged out the results went back to the # 10 position. This is what I had accepted to see.
This can go the other way as well. If you have a habit of clicking on your competitor’s sites while searching it will eventually start ranking them higher than they actually appear to the general public. This is where most of the general public will run into problems with personalized results. They are so used to checking on the competition and this eventually pushes there site down in the search rankings that they are viewing in their Google account.
This also unfortunately offers unscrupulous SEO providers a tool to manipulate potential clients so do beware of this. If some one is providing a demonstration of how well they rank or their clients rank check to see if they are logged into a Google account. So do ask them to show you their results from outside a Google account. The differences can be amazing. Don’t accept no for an answer here. This really is that important.
Just another thing I though that you could use. It is the little things that we have to be aware of that can make a huge difference.
The Update: 01/14/2009
A few weeks back I had a conversation with a potential client. This mans website covered a very niche keyword phrase related to a specific educational program. He stated that even though there was almost no competition for his market that his site was buried on page two of the SERP’s. This is a very common experience for many and that why they call for my assistance.
However, when I searched for his website I discovered that his site was sitting in the fifth position on the first page of the Google search results. The difference here is that he had been using his account to search for his keyword phrase. Then he clicked onto his competitors sites. The result was that these sites improved in his results and his website declined in the rankings. This insight saved him $650.00 as he would not be requiring link building training and a detail website review. He decided that it was OK with being in the 5th position.
I very easily could have kept quiet and accepted this mans business. Then without doing anything I could have showed improved results but I don’t operate that way. Unfortunately, in these tough economic times some will succumb to this temptation. It really does pay to be cautious when buying internet services. Way too many people are willing to do anything and to tell you anything to make a buck.
The lesson here is to go straight to Google to do your keyword rankings searches. This will give you better and more accurate search results
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Has Google Been Caught Going Against Net Neutrality?
December 16, 2008
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Has Google Been Caught Going Against Net Neutrality?
The Wall Street Journal reported today that Google appears to be abandoning their net neutrality position. Cnet also reported on this subject and offered Google’s response. The WSJ noted that Google has been a long time supporter of a neutral playing field for all internet traffic. What this means is that all users are treated to open access to the internet traffic. It is meant to treat all traffic as equal and to give no advantage in any particular type of traffic.
This is a throwback to the early days of telephone service. All calls were to be treated equal. So a phone company could not pick and choose which calls it put through. However, with the advent of peer to peer file swapping, TV over the internet, and video services the internet has been increasingly more crowded.
Service providers such as cable and the traditional phone companies have had a difficult time managing the surges in traffic volume. They have been seeking permission from the FCC to change the rules on how they handle service. They want to charge more to provide better service.
A few years ago Yahoo, MSN, and Google joined with others to fight against controlled internet access. However, Yahoo and MSN quietly abandoned their support of net neutrality. It was pointed out that Yahoo has entered into an arrangement to offer DSL for AT&T. It was also noted that Microsoft has entered an agreement with Verizon to supply services for its TV over the internet offerings.
It should be noted that in early 2008 Google noted “Some major broadband service providers have threatened to act as gatekeepers, playing favorites with particular applications or content providers, demonstrating that this threat is all too real.” We must now ask has their position changed?
Google responded that the WSJ had misunderstood its potential involvement with internet service providers. It noted that it is considering bringing its data centers into the networks of existing internet service providers. It noted that it would increase speed for its internet services to the end user. It didn’t focus on what a huge advantage this would be for them.
Google also explained that it would not be entering into binding agreements. It also went on to explain that anyone could do the same if they wanted too. This sounded bogus to me and it seemed to ring hallow with the writer at cnet.
What say you?
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We Rock The Google Directory With 6 # 1′s WOW
December 15, 2008
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We Rock The Google Directory with 6 # 1′s
Please excuse me while I do some boasting, but first this:
I am so anti directory submissions that I forgot that Google has its own directory. Membership is free but it requires that you first be accepted into the DMOZ directory. You seldom read anything about this directory, and so little is written that I forgot that it existed. Then I saw a thread on a forum that mentioned the directory.
So I Goggled it and started doing some searches. The obvious first search was for me was SEO and we could not be found on the first 5 pages so I gave up on this search. Then I tried using other SEO related searches that we use and do well in the standard index. The results were mind boggling. Six of the seven searches that were used all included SEO in the keyword phrase this site ranked number one. Here is how we fared.
SEO Solutions #1
Local SEO #1
Local SEO Solutions #1
Niche SEO #1
Small Business SEO Solutions #1
Geo-targeted SEO #1
Geo-targeting SEO # 2
Wow, I thought this is crazy good luck to rank so high across so many searches. The worst we did outside of just SEO was #2. This euphoria quickly surrendered to reality. You see I check Google Analytic’s almost daily and never has this site had a visitor from Google’s directory. None, not one visitor has visited here from Google’s directory. Even this coveted directory is useless for generating website traffic.
So while many covet a listing here, it hasn’t generated any traffic. Though it does make for an interesting blog post and was worth some bragging rights.
Are you in the Google Directory?
We are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful links as part of what I call “Scratch My Back Marketing.”
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv) and if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv. We also use the Top Commenter plugin as well!
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business SEO solutions and venture further.
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Organic Search Results Are Our Speciality!
November 28, 2008
We specialize in organic search results for local and niche product or service websites. We are not interested in working on large e-commerce sites, nor do we offer Pay Per Click management. In fact, we are the anti-PPC SEO Company. Our goal is to achieve the highest possible natural search engine results across multiple keyword phrase searches.
SEO is all a numbers game and we only work where the numbers are in our favor. Think of it this way, let’s say your websites sells blue widgets. You might be competing with thousands of other sites to get the search engines attention. However, if your website features blue widgets in Tucson, or Arizona, the numbers become very favorable for obtaining high search rankings. You are now likely to have only a dozen or so competitors per geographic region. The website site that optimizes locally goes to the first page of results and quickly. It’s all about the numbers and we play where the numbers are in our clients favor.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
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If your business is located in the US, Canada, Casa Grande, Scottsdale, Tempe, Mesa, Arizona or beyond and would like to learn how your website can benefit from a blog, SEO or Internet marketing. Please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
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Can Google’s Search Results Be Trusted?
November 14, 2008
We just did a search Google search for “niche SEO’ where we are usually in the number # 1 or #2 position bouncing back and forth with Aaron Wall’s seobook website. To our surprise another website www.seosearchbot.com was in the #1 position. So we visited the site.
The website lacked content and was easy to read, as it is one of those link directories. We used the Ctrl F command and discovered that the word niche didn’t appear on the page.
We then ventured to check out the pages source code. We did another Ctrl F search and again we came up with no results. So why did this website appear in the search results? Does anyone have a reasonable explanation?
Well, before this even got posted the site dropped to the #4 position. I just don’t know how it ever ranked for niche SEO when the word niche never appears!
We will continue to investigate and keep you updated.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
To learn more about our services please check out these links:
Local SEO Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Small Business SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Do Follow Blog List
If your business is located in the US, Canada, the Arizona cities of Scottsdale, Tempe, Mesa or beyond and would like to learn how your website can benefit from a blog, SEO or Internet marketing. Please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
