Winning At Keyword Development
July 10, 2008
Winning At Keyword Development
Tonight I ran across another forum discussion about keyword tools. Everyone tells what they use. This one swears by WordTracker. The next one thinks AdWords is the greatest things since slice bread. There are always those that like the tool provided by SEOBook. Then there is the smattering of tools that are still obscure.
I seem to be the lone voice that distains these automated tools. I believe in doing research, yep, good ole fashioned and time consuming research. We usually will start out looking at 20 competing websites. We read these web pages from front to back and we take copious notes. We include websites from various regions of the country. This allows you to discover regional variations in language.
We ask the client to come up with their own lists of keywords. Then we perform focus groups. We ask the group to provide keyword feedback on the website. In other words, we ask them what they would search for to find the targeted products or services.
Yes, it does require time and resources, but success isn’t easy in competitive fields. It’s all about thinking outside the box. We use these methods daily because they work.
Then we combine all the research into a database. We use this information to create keyword phrases using 3 or more words, in most cases. Then we place them onto the website and observe what works and what doesn’t.
Generally, we analyze these keywords after 30, 60, and 90 days. We make adjustment based on the website statistics. This is what we call Keyword Development.
Headless Website Offers A $250.00 Reward
June 23, 2008
Yep, we will be launching our new website Mountain View SEO without a head. The header will be announcing the ‘Design our header contest.” The Grand Prize is $250.00 winner take all. The winner will be announced October First. This is a great opportunity to market your graphic skills to the center of the Internet’s universe.
The website was originally planned to be launched for the fourth of July weekend but that didn’t happen. My web designer decided to go visit the hugging nun and then stay a few more days. Well, one thing leads to another and we are ending our relationship with this person. So if we can get him to finish the project we should have a live website very soon we are really looking forward to it.
Here are the simple requirements for the “Design our header Contest.”
Header measurements are: 960 x 170
It should include the website name Mountain View SEO and tag line (to be announced) which will be included in the logo which should appear in the header.
It should include a Mountain View – Silicon Valley theme.
The header needs to be static.
Although not a requirement it is recommended that you write an article on a blog and link to the website http://www.mountainviewseo.com.
The winner will be chosen by Tucson SEO Solutions staff using a number of factors.
To get the ball rolling leave a comment expressing your interest.
We invite you to join the conversation and leave a comment. We further invite you to continue the conversation on your blog and use a trackback, perhaps even social bookmark this post, or maybe Sphinn it, or Stumble it.
If your business is located in Mesa or through out Arizona and beyond and you would like to learn more about how your website can benefit from Search Engine Optimization, Marketing or a blog please call Tucson SEO at 520-777-6479.
Tucson SEO… Solutions that create probabilities out of possibilities.
EMoney Marketing A Referral Worth Sharing!
June 22, 2008
I am very fortunate to have had a mentor when I launched this website. Back then I was still cleaning houses, and one of my customers was a semi-retired marketing professional named Robin. She was on a bi-weekly cleaning schedule and I looked very much forward to my visits. We spent dozens of hours discussing marketing and Internet marketing and we became close personal friends.
She was there when I gave my first free Search Engine Optimization basics seminar that I gave at my entrepreneur Meet-up group. She was also in attendance when I gave my first paid presentation. She was often the wind beneath my wings when no one else believed, she did.
Sometimes we didn’t see things eye to eye, but when she emailed me something, it is usually very useful information. It is rare to find such a person and I have the greatest respect for her. So when she emailed me a copy of this newsletter for EMoney Marketing I took time to read it and I liked what I read. I bookmarked the website for further reference and come back often.
I noticed at the time that the blog also was a “Do Follow Blog” so when we started putting together our ‘Do Follow Blog List” EMoney Marketing was one of the first blogs listed. It is a treasure trove of very useful information about making money online and marketing in general.
I really appreciate the nice clean and somewhat Spartan design. This blog is all about providing useful information for the visitor. You are not bombarded with a bunch of AdSense junk. It is a pure information blog and there are so few of these around.
You owe it to yourself to visit the website just for the fact that you are not going to be bombarded with junk. Every time I visit a gem is gleaned from the pages. I especially liked the article “6 Signs To Tell If He Doesn’t Give A Hoot To What You Are Saying.” There are also very useful free downloads.
Plus he has a sense a humor with his “If you like this post buy me a beer.” That’s the extent of the solicitations.
So what are you waiting for go visit I’m sure he could use a cold beer!
We invite you to join the conversation and leave a comment. We further invite you to continue the conversation on your blog and use a trackback, perhaps even social bookmark this post, or maybe Sphinn it, or Stumble it.
If your business is located in Flagstaff or through out Arizona and beyond and you would like to learn more about how your website can benefit from Search Engine Optimization, Marketing or a blog please call Tucson SEO at 520-777-6479.
Tucson SEO… Solutions that create probabilities out of possibilities.
Do You Ask: Please Link To Our Blog?
June 21, 2008
I spend a fair amount of time on forums and I recently posted a title “The Mother Of All Linkbait.” I was letting everyone known that Cornwall SEO has a great post that included 78 articles on linkbait.
Since I hadn’t read them all, I revisited this post looking to glean some useful information. While mining these posts for quality tidbits I read this “ask your visitor to link to you blog.” Bingo, the lights went off in this marketers head.
We had just started including ‘call to action” taglines in some of our more specific posts about SEO, as in “if you need help setting up a link building program call…” But not all posts were a good fit for this. I recently paid tribute to Tim Russert and felt a tagline was tacky at best.
Then, I realized it would be very simple to ask for a link or a comment. The old sales person in me knows many sales are lost because the seller forgot to ask for the sale. Since, I put a tagline on all the non blog pages why not do the same on the blog?
So this post is about applying common sense, tried and true sales techniques to each blog post. I recommend that your try it and then visit us later and report the results. So here is my first attempt at this.
We invite you to join the conversation and leave a comment. We further invite you to continue the conversation on your blog and use a trackback, perhaps even social bookmark this post, or maybe Sphinn it, or Stumble it.
If your business is located in Chandler or through out Arizona and beyond and you would like to learn more about how your website can benefit from Search Engine Optimization, Marketing or a blog please call Tucson SEO at 520-777-6479.
Tucson SEO… Solutions that create probabilities out of possibilities.
Pizza and Beers SEO
May 4, 2008
Pizza and Beers SEO
Yep, one of our standard recommendations to our clients is that they practice Pizza and Beers SEO. When you’re building a website keyword list you should gather a diverse group of friends, family, and business associates for pizza and beer at a local hot spot. A group of ten or so should just fine.
Once you have the group together ask them all to make a list of words that they might enter as a search query to find your business on the web. Then sit back and enjoy your time together over pizza and beers. Then after and hour or so repeat this process.
Now, your website keyword research kicks into high gear. Now, you will need create a database and record all of the information that you have gathered. You can now comb through your data to see what the common trends are and glean the gems that you might have easily overlooked.
The food and alcohol will affect each person differently and these changes will be observable in a different set of keywords that are developed. Another factor that comes into play is simply the passage of time. The longer that each person has to think about it the more likely that they will choose words that they hadn’t the first time.
It’s actually like having two different groups for market research for the price of one! Not only is Pizza and Beer SEO an effective keyword development strategy, you also save 50 % of the cost of surveying two separate groups. It also will cut you time cost in half.
You see, we understand that all successful websites are a collaborative effort between designer and client. The client does their keyword research and we do ours. Then together we combine this palette of words to paint a well defined and highly targeted website for both the search engine and the customer.
Since we specialize in local SEO no keyword phrase would lack a geographic qualifier. Now, go forth to conquer the SERP’s in your market.
We invite you to join the conversation and leave a comment. We further invite you to continue the conversation on your blog and use a trackback, perhaps even social bookmark this post, maybe Sphinn it, or Stumble it.
To learn more about our services please check out these links:
Local SEO Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Small Business SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Do Follow Blog List
If your business is located in US, Canada, and through out Arizona and beyond and you would like to learn more about how your website can benefit from a blog please call Tucson SEO at 520-777-6479.
Tucson SEO… Solutions that create probabilities out of possibilities.
SEO Is A Numbers Game, Do You Play To Win?
April 29, 2008
SEO is as much a numbers game as anything else. Good basic SEO will only get you so far in the search rankings. We believe almost anyone with enough time and resources can obtain the first page of results for any search query. However, most companies do not have unlimited funds or staff for such an undertaking. There are still many opportunities to reach the coveted first page of results.
Any successful SEO provider knows that if you go where the crowds aren’t you will be successful. That why so much effort goes into Keyword research. Keyword search, after all, is a Billion dollar industry. You can look for long tail or obscure keywords to be successful. This places you in a less crowded environment.
The huge benefit here is that using long tail search you have less sites competing. The biggest benefit is that your visitor is now highly targeted. A god example would be the search for “increased website traffic Tucson” There is no doubt that the person using this search query wants more traffic to their website and that it has a Tucson customer base.
Do you play the numbers?
We invite you to join the conversation and leave a comment. We further invite you to continue the conversation on your blog and use a trackback, perhaps even social bookmark this post, maybe Sphinn it, or Stumble it.
To learn more about our services please check out these links:
Local SEO Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Small Business SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Do Follow Blog List
If your business is located in US, Canada, and through out Arizona and beyond and you would like to learn more about how your website can benefit from a blog please call Tucson SEO at 520-777-6479.
Tucson SEO… Solutions that create probabilities out of possibilities.
SEO - Search Engine Optimization Is A Numbers Game!
April 26, 2008
SEO is as much a numbers game as anything else. Good basic SEO will only get you so far in the search rankings. We believe almost anyone with enough time and resources can obtain the first page of results for any search query. However, most companies do not have unlimited funds or staff for such an undertaking. There are still many opportunities to reach the coveted first page of results.
Any successful SEO provider knows that if you go where the crowds aren’t you will be successful. That why so much effort goes into Keyword research. Keyword search, after all, is a Billion dollar industry. You can look for long tail or obscure keywords to be successful. This places you in a less crowded environment.
The huge benefit here is that using long tail search you have less sites competing for the keyword phrase that you have chosen. The biggest benefit is that your visitor is now highly targeted. A good example would be the search for “increased website traffic Tucson” There is no doubt that the person using this search query wants more traffic to their website and that it has a Tucson customer base.
It just so happens that almost any day, if you did the search for “increased website traffic Tucson” you would find Tucson SEO Solutions in the #1 and #2 positions. We believe that you should practice what you preach or as we like to say if your going to talk the talk you have to walk the walk.
Many an SEO expert will read this and scoff, that’s not a competitive search and they are correct. However, it is the service that we provide and in our location. We should be at the top if we are any good at what we do. I am often amazed when I see companies offering SEO services and they can’t obtain first page rankings for themselves! This isn’t as uncommon as you might expect. We developed our keyword to reflect what we do and by our location. If you have a local business with a website you should be doing the same.
Do you need assistance developing your keywords to reflect your business and location?
We invite you to join the conversation and leave a comment. We further invite you to continue the conversation on your blog and use a trackback, perhaps even social bookmark this post, maybe Sphinn it, or Stumble it.
To learn more about our services please check out these links:
Local SEO Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Small Business SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Do Follow Blog List
If your business is located in US, Canada or through out Arizona and beyond and you would like to learn more about how your website can benefit from a blog please call Tucson SEO at 520-777-6479.
Tucson SEO… Solutions that create probabilities out of possibilities.