Are You Ready To Crush The Competition?
January 17, 2010
Today I am going to take yet, another look at where we are at as an SEO services/website design website. What we have been able to accomplish in 18 months is nothing short of incredible. This website is ranked on the first page of Google nationally anywhere from 8-13 times for keyword searches that include the search engine optimization acronym SEO. When we began designing the new website we knew we had to use a content management system.
This website was originally designed as a static website but it could be regularly updated using a WSYIWYG editor. This was a nice feature but it wasn’t a blog and it lacked the advantages that a content management system offered.
We can’t overstate the value that a blog hosted on your website can have. And there is an even greater advantage for the website that is built using a CMS. If you haven’t figured it out yet, Google likes “fresh content.” A content management system allows you to add content at will. In most cases, this only requires the ability to type.
Most blogging software can easily be set up to automatically ping whatever site you want. A ping is a message that basically says “Yo’ I have added new content over here.” These sites then visit and record a snippet of your updated information and then make it available to others on their website. Technorati is a good example of such a site.
Millions of visitors flock to these sites that aggregate information from other websites. You simply type in your search query hit enter and bingo you have the latest that the blogosphere has to offer. These sites are designed to work best with content management systems.
This is a huge marketing advantage that a content management system has over a static website. Changes on a static website are often only noted by the search engines when they crawl your website. The public at large will miss these changes. Having the ability to ping creates dozens of websites that are providing you a platform to promote your website. Many of these sites that aggregate this information are the busiest n the world. The advantage here goes to the blog or CMS site.
Many of you may be skeptical, so let me provide you with some interesting numbers. This website existed as a static site for the first year. We were able to acquire roughly 1,000 backlinks from relevant blogs and websites during that year. In April of 08 we transitioned to a WordPress website. Then in May we began the process of branding our website through our blog.
At this time we were doing well building a major presence in the local SEO market. We basically own the SERP’s for anything search engine optimization related in Tucson. It took a content management system to be able to become a national SEO player in the search rankings.
When the site became a WordPress website it had no national presence for SEO. The best that we could do was number 35 for local SEO. Four months of blogging has moved us onto the first and second pages for this search. So do I believe in the power of a blog, content management systems, and fresh content, you bet!
In just four months we have acquired more than 5500 backlinks (most of these are industry related.) We have been written about or mentioned in another 30 or so blogs. We have a game plan and we are working that plan. We have already posted 150 articles on the blog. We created some good linkbait and we promote our blog often.
These accomplishments could not have occurred using a static website. I truly believe if a website transitions to a CMS such as WordPress it will begin to crush the competition. You must be prepared to put in the time and effort and If you are motivated and willing to work a specific marketing plan and blog almost daily, then my friends anything is possible. There are no secrets to success, it merely requires desire, a plan properly executed, long hours, and the ability to work smart and not hard.
Update 05/17/2009 After one year as a blog this is what we have to report. Having a blog has allowed us to acquire an additional 8,000 links to our website. Now, we lost about 3,000 links because forums that we actively used went out of business or changed their link policy. Had these changes not occurred that number would be close to 11,000. This has vaulted our website from a regional SEO player to a national leader in SEO search results across multiple keyword phrases. We could not have accomplished this as a static website.
Are you ready to crush the competition?
Here’s some valuable resources:
Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.
Too learn more about our services please check out these links:
Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services
Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services
Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services
Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
How Has The Recession Affected Your
December 10, 2009
How Has The Recession Affected Your
Your Family?
Your Business?
Your Wealth?
Your Life?
Your Health?
Your Relationships?
Your Home?
I don’t personally know anyone who is prospering in this recession. That’s sad but it’s true. I know way too many people who went into business about the same time as I did and who no longer in business. Every business owner that I know who is still in business has cut back hours or laid-off employees. Did I say that I am grateful to be in business.
We are no different in this regards. I had a business partner – life partner that left this business because there wasn’t enough business to justify two working for Tucson SEO.
What I am asking you today may strike down to the very core of your lives. People everywhere are struggling to over a hide variety of challenges in this year 2009. It has been labeled, and is in fact, the deepest world wide recession since the great depression. I’ve been around since the fifties and I have seen nothing like this.
The late 70’s under Jimmy Carter where very challenging times but that didn’t stop me from opening my first business. in the early 80’s. During this time it was a real struggle in Arizona as the copper mines went on strike. These companies planned on breaking the unions which they did. Suddenly tens of thousands of miners were out of work. These unemployed miners quickly broke into the self employed ranks.
The miners took on one or more of three general labor pools. They would become painters, landscapers, or janitors. I had a new business and my janitorial services where be challenged by desperate men trying to feed their families. The miners and the copper producers struggle sometimes became violent. Even with overwhelming competition we were able to find work. Thank God for that as I was now a first time Dad.
Jimmy Carter lead the country badly. I voted for him and lived to regret it. Unemployment was rampant and interest rates soared to near 20%. That was then I was dumb and young and I didn’t like working for others so I started a janitorial service. However, If I wasn’t already in business I doubt that I would go into business today.
Since this blog is geared to local small business solutions. I want to know what solution worked for you? What business challenge did you encounter? How did handle that situation? I really hope some of you will choose to get involved in this discussion.
In the next post I will discuss how I handled this business and what I did to survive. I can only hope that we can inspire each other and perhaps enhance our hope.
That’s my story… For now!
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin)? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Too learn more about our services please check out these links:
Local SEO Services Sierra Vista – Green Valley SEO -Search Engine Optimization Niche SEO Solutions
Holistic SEO Solutions Geo-Targeted SEO Solutions Arizona SEO Solutions Affordable Tucson Website Designs
Ethical BackLinks Building Services Local Internet Website Marketing Services Phoenix Niche SEO
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
The Buzz In Local SEO
October 23, 2009
If you are into providing Local SEO services then you are very much aware of the big changes that are coming to Google’s Local Maps (Local Business Center.) For the rest of you here is what is happening. Please pay attention here if you have a local business.
Google is rolling out a new advertising program it has been appearing in the San Diego and San Francisco markets for a while now. It allows local businesses to purchase ads that appear above the organic search results. These ads are currently highlighted with a blue push pin. So what’s the big deal.
Google generally has marketed this area of the search results to national players and has not gone after local markets. It had left this market basically to Yellow Page type information sites. To make room for this new advertising they have reduced the amount of listings that appear in the maps from 10 to seven. So three businesses will no longer be appearing in their local maps.
The pricing for these ads has not been made public and it will vary by location and by keywords. This has the potential is up end the local SEO cart in a big way. We have already seen the rollouts effects on the maps listings for several weeks. There was been huge shifts in the rankings for almost everyone involved with using Google’s Maps. Most of the information that was being used for maps rankings have been removed.
Google’s algorithm for its Local Business Center listing is different than for its organic results. A lot of weight is given to reviews that appear on other websites or local directory listings. If someone gave you are a review on Yelp then that was a good thing. These mentions on other sites are known as citations. Our listing had 29 citations showing in the Google Maps. It has been reduced to 4! It has been theorized by some that Google rolled back the listings to represent what your listing looked like a year ago and that make sense to me.
This all came at an awkward time for me. I was rolling out my own service offering for local maps when this occurred. I have put these plans on hold till I see how this all works out. Prior to these recent changes we ranked #1 for are primary phrases Tucson SEO and Tucson SEO Solutions. While we still rank #1 for Tucson SEO we now rank # 3 for Tucson SEO Solutions. Also all of my actions over the last two weeks to move the rankings has failed. It appears that new citations are not being added at this time.
If you are interested in placing one of these new ads you will have to have your LBC account verified and this may not be easy. I was updating an unverified account for a client this week and the update got flagged. After doing some research on the LBC help forum I discovered this has been happening a lot lately. I posted a thread asking for assistance two days ago and I have yet to get an answer. However, I did notice that one person from Google has been assigned to answer these threads. So I do still have hope.
So until things get worked out I am holding off offering this service and its full blown marketing push.
We are now using the Scratch My Back Marketing plugin. This anti spam plugin simply requires that your comment be at least 150 characters in length or it is automatically rejected. It’s that simple. We are now forcing commenter’s to do what we were requesting for months on this blog! The blog also uses Keyword and Comment Luv. Please note that if you only include keyword your comment may be used put you will not obtain a link!
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment. We then will provide you with an anchor text Do Follow Link. It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical Backlink Building Training Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Google Drives Me Crazy
October 11, 2009
That’s right Google drives me crazy, but it still shows this website and blog a lot of love. The overall site and blog rank extremely, as in it ranks on the first page for over 60 keyword phrases that we target. That’s the love part. The crazy part for this site is it can’t seem to make up its mind when it comes to the keyword phrase, Local SEO. It can’t make up its algorithm on which page that it should rank higher our Home page or the Local SEO page.
I though that Google had settled on our home page as the primary page for this search. For most of the summer it settled into the # 4 position. Then in August it started bouncing between these two pages and our rankings suffered. Over the last three days it had delivered our Home page first. Today, it is serving up the Local SEO page first. A lot of this has to do with what data center your search was directed towards.
Yes, Google results are not the same across all of their data centers. I have never seen an explanation for this but it continues to be a problem, at least for people like me.
My other really big concern is the changes that Google is making to its Local Business Center (LBC.) They are rolling out new add features that have been appearing in San Francisco and San Diego and that have been widely covered by local maps followers.
For those outside of our industry the LBC simply is the known as Google maps.
Just when I was ready to start offering optimization of the LBC for clients Google started rolling out new features. This caused a major upheaval in the results. The LBC algorithm is separate from the primary results that it produces. It is based on what is known as citations. These citations usually appear as recommendations and reviews that appear on other websites. These have disappeared not only for us but all across the board. This caused many websites to be dumped off of the first page of the maps. This is not a very good thing at all.
So from one day to the next Google sends me and thousands of others into frenzy while we try to figure out what is going on. Generally, these work themselves out… in a week or two. Did I say that I am still waiting! This new add placement feature will make us all rethink Local SEO.
How well is your local business ranking? Tucson SEO offers Local SEO solutions.
We are now using the Scratch My Back Marketing plugin. This anti spam plugin simply requires that your comment be at least 150 characters in length or it is automatically rejected. It’s that simple. We are now forcing commenter’s to do what we were requesting for months on this blog! The blog also uses Keyword and Comment Luv. Please note that if you only include keyword your comment may be used put you will not obtain a link!
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment. We then will provide you with an anchor text Do Follow Link. It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical Link Building Training Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Niche SEO – Search Engine Optimization A Success Story
August 14, 2009
In December of 2007 we were written-up in a local newspaper where we explained what a website owner needs to know to be successful. The president of a niche manufacturing company where I had once worked read the article and called. He reasoned because I already knew his company, its products, and its markets, that we would be well suited to work on their website. What we found when we reviewed the site was amazing. The website included 56 pages of which only 22 could actually be reached from the website. Of those 22 pages six of them were incoherent ramblings. That left 16 usable pages.
The website had a flash header on an industrial site that sells expensive equipment used by other manufactures. The home page included two videos and about 100 words of text. There was no SEO on the site at all. Little had changed in 8 years of the sites existence. They had never received any email leads. They were using PPC to generate traffic. We knew that we had a very good chance of doing very well for three or four word searches for their products. Yes, we love long tail keyword phrases.
When the site was re-launched, they quickly moved onto the Google’s first SERP’s for searches such as industrial dust equipment or industrial blasting equipment. In fact they are on Google’s first page over 15 times. Yes, traffic increased as well. Recently, we had a meeting with this client to discuss some updates to the website. The owner informed me that the website is working. He stated “we are finally getting contacts from the website, something that we never did before.” I should note that when I got home I did a happy dance.
Finally, after eight years, a good clean design and solid SEO is producing results. So it just goes to show that a little quality SEO can go a long way for any niche manufacturer. The beauty of using long tail keyword phrases for this group is that these visitors are not casual “social media” visitors. No, just the opposite they are highly targeted visitors that need, want, and desire your products. Eventually, as in one month, the site was ranking on the first page of Google for 31 keyword phrases.
The real beauty for me is I have a long history with this company. They make products that are environmentally friendly and have been doing this for a long time, way back when it wasn’t popular. They are great people and their products can actually save lives. You see dust can be explosive and kills dozens every year in our nation.
You can visit the website at http://www.envirosystemsllc.com. We no longer manage this website, but it is still a good example of how you can own niche markets with good basic SEO and link building.
We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv.
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical Link Building Training Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Niche SEO – What A Concept
September 7, 2008
We live in Tucson, Arizona, which is a website marketing backwater of sorts. Most business owners that I speak with at my many networking events have little knowledge of the services that we provide.
I ran a local SEO meet-up group but we were lucky if 5 people showed up. So it’s not easy to find a group to talk shop with. Desperate to mingle with others in the industry I traveled the 125 miles north to Phoenix to attend an SEO Meet-up group there.
It was run by a woman from New Mexico. She holds the Arizona franchise for a training academy and travels here monthly to provide training and to market herself through this group.
I was especially thrilled by what I had learned at this gathering. The focus of the meeting was to share our favorite SEO tools and website. It’s always nice to come across useful resources, especially the ones that are free.
In a private conversation after the meeting I discovered that this woman had been providing SEO services and training for seven years. Which is to say, a way long time in this industry.
I mentioned that we specialized in niche SEO and she expressed amazement at what she just heard. The concept of Niche SEO seemed about as far away as Yuma, or her native New Mexico. She explained that she had never heard of niche SEO before today. Actually, I wasn’t sure who was more surprised me or her.
Our version of niche SEO is exactly what the name implies. We offer SEO to niche industries. It’s merely a more focused approach to SEO. We simply go where the competition isn’t. After all, isn’t this what keyword search and long tails are all about? It’s about finding niches that are related to our client’s products or services that others are not using.
Does your business have niche products or services?
Here’s some valuable resources:
Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.
Too learn more about our services please check out these links:
Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services
Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services
Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services
Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Google Sandbox Theory Debunked
July 15, 2008
We re-launched this website back in April of 2008. To market the site we created some linkbait that we call our ‘Do Follow List.” It is a of lists of blogs that still pass link juice from comments on their blog.
Two months later the websites “Do Follow Page” sat at #4 in Google for the keyword phrase “Do Follow List.” Now, up until we began this linkbait effort we were not targeting this phrase. These three words never appeared together on the same page of our website previously to this project.
This is where the sandbox theory comes into the story. So if you follow the sandbox theory it should take six months before this keyword phrase would start to appear in the SERP’s for our site. Almost every SEO will tell you that any work done on a site will take that long to be effective.
Yet, this phrase was regularly appearing on the first page after one month. We did not want to write about this until it had reached the top 5 and stayed there for a week. Well, this just occurred.
You might think that we did so well because our linkbait produced thousands upon thousands of links. However, we were not flooded with tens of thousands of links. We did pick up about 2,000 or so links because of this project.
What I believe had the greatest impact was the comment activity on the blog where the list resides. The comments have dribbled in every other day or so and we responded to every question and almost every comment. We put social into our social media effort.
At the time of the original post there had been 90 comments. Currently (as of) Nov. 28 2008 there are now 345 comments. The search engines reward this kind of activity. The visitors and commenter’s enjoy being part of the conversation and seeing a lively discussion. Also their kind comments were very encouraging when the process was becoming tedious and boring.
In less than 2 months we were able to rise to the 4th position in Google for a competitive keyword search “Do Follow List”. We are talking 156 million competitive results. The whole process required time commitments that have exceeded 300 hours and we are still counting.
So this is our evidence that the fabled sandbox doesn’t exist. I am so thrilled to have such documented evidence to debunk this theory. We have never believed in the sandbox after our first website went onto the first page of Google results quickly. Skeptics chided me on blogs and forums that it could not be done for a competitive keyword search. I think 156 million results make my point.
This accomplishment is partly due to that fact that few websites are actually making an effort to maintain their interest in the “Do Follow Movement.” We seized the opportunity and began planning our assault on this keyword phrase two months in advance of ever publishing the list.
So my friends there are no secrets in this business, except those held within the algorithms. If you really want to obtain the first page of results, it is obtainable; you don’t have to except sandbox theories. You really only need a burning desire to be a winner, a good plan that is well executed, time, and resources.
Success is within reach, you just have to want it bad enough and ignore those who say it can’t be done. Believe in the sandbox theory if you must for me is has never existed.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
Here’s some valuable resources:
Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.
Too learn more about our services please check out these links:
Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services
Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services
Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services
Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.