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Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

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Affordable Quality Ethical Links – BackLinks Building Services Training

Please check out our monthly Google keyword ranking report.

If your business is located in the US, Tucson, Phoenix, Glendale, Flagstaff, Yuma, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, or Internet Marketing services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Posted by Urban | Filed Under Niche SEO, Twitter | 1 Comment

The Missing SEO Piece

June 10, 2010

The Missing SEO Piece

Is Your SEO MIA?

I visit dozens of SEO forums on a regular basis to share what I know about SEO. Almost every time I see a post like this one on… The post generally are titled something like “SEO secrets revealed” or something similar. They posts are generally full of bad information or the show that the poster didn’t really understand SEO.

I also noticed that about 99% of conversation about SEO failed to mention the single most important aspect of SEO. So I thought that, as a professional local small business SEO solutions provider that I would set things straight on Basic SEO.

Good ole SEO is divided into On Page and Off Page SEO. On Page SEO refers to the changes to can be made directly to your website to encourage better indexing of your website. You need to have your web pages properly indexed for your targeted keyword phrases to eventually rank well. This is all very standard SEO stuff.

Then there is the Off Page SEO portion it deals with acquiring useful Do Follow backlinks.

These backlinks should include anchor text that your are targeting for that specific page. At this point most would agree that this general explanation works well without going into the specific details. The problem is that it leaves out the most important element of SEO.

The most important aspect of SEO is the least talked about. What I am referring to is the Competitive Review. All success or lack thereof in SEO is in direct correlation to what your competition is doing or not doing. It is impossible to effectively put together a winning SEO plan without knowing what your competition is doing.

For starters you need to determine how many backlinks that your primary competitors have. Then you will need to know where they got their links. This part takes a bit of research on your part. Once you have determined your competitors strengths and weaknesses you can then build an SEO plan.

A plan that is based on facts that is sure to conquer the SERP’s. if it is executed properly. Real SEO success comes from knowing what your competitors are doing and doing it better than they are.

You will note that I have not mentioned On Page SEO as part of the review process and this is why. Link building is what separates one website from another in the search results.

Most SEO providers get the On Page portion right as it entails doing about eight different things correctly. On Page SEO can often be completed in a few hours for most websites. It is the link building process that takes a huge amount of time. It is also where people cut corners to save time and money.

A quality Competitive Review will reveal your competitors weakness and strengths. It is also why I have never sold an SEO package. It is extremely difficult to win at SEO if you don’t know how your competition plays the game.

I have spent way more hours on forums than most people and when I visit forums its usually SEO related. No surprise there right? Almost every time I come across some post about “How to do SEO.”

These are usually constructed by people who need backlinks and who know little about SEO. Sometimes they are so bad that they become humorous. I tend to read these looking for what wrong rather than what’s right.

Without fail, they almost always leave out the most important aspect of SEO. The missing piece is the Competitive Review. You cannot put together a winning plan without knowledge of what your competitor has done and what they might be doing currently.

Could you imagine the La Laker’s going up against the Boston Celtics without a game plan or having studied game film. It just doesn’t happen. Each team has a crew of people dedicated to studying the oppositions strengths and weaknesses along with the players themselves. They do this because both teams want to be champions.

If you want to be a champion of your targeted markets it will require research.

SEO is all about doing certain On Page techniques and link building. You simply must to a better job than your competitors if you want to take business away from them using the internet.

This is the main reason that I have chosen not to offer package deals. SEO packages providers are selling to a certain price point they have little to do with reality. The odds of most of these packages ever working is about as good as winning the lottery.

So if you are serious about ranking well you will need to start with a competitive review. Now, I am not talking about using some web site SEO grader tools. Those are used to sell software and they do a very poor job of reviewing your competitors. Most of these programs only examine your website. While this may be helpful it only includes part of the picture.

You simply must know what your competitor has done before you can develop a plan to overcome their advantages. Then you must execute this game plan properly to come up on top of the search results.

It really is this simple!

Too learn more about our services please check out these links:

Our Arizona Services:

Local Internet Website Maps Google Places Yahoo Bing

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 2 Comments

Learning Can Be A Tough Task

May 19, 2010

Learning Can Be A Tough Task

I created my first video which I may eventually post here. It is an introduction video for a link building series that I will be doing for the next two years. I have had a certain amount of fear and self doubt about creating videos. That is why I have put off this day for about a year and a half!

It really was a lot easier than I had imagined, but then I have lots of experience in my past at making radio commercial spots. So I thought that would help. The toughest part was learning how the editing software works. I would by no means ever want to show this in a competition but it did exceed my expectations.

This video also represents a weakness in my marketing program. Videos are a great way to market ones business. It also can be a great source for the link builder. Many sites allow you to use HTML links in the description field for your video. They also can become link magnets when others start linking to your videos.

They also pose a problem when you host them on a blog. They can slow your website down a lot. That’s all I have for now!

Here’s some other valuable resources:

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links.

Our Arizona Services:

Local Internet Website Maps Google Places Yahoo Bing

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 3 Comments

SEO Is Only Part Of The Solution

May 5, 2010

Recently, I had a discussion with our first SEO client. He had moved from his previous job in Tucson to a larger firm in Phoenix. His employer has four websites and he asked me to give him a bid for our search engines optimization services.

This was a very exciting opportunity but, I proceeded with caution. When I worked for this company it had a really bad website. I did a detailed website review and made a multitude of suggestion to improve the site before applying any SEO. The company was a moving and storage concern with a local customer base here in Tucson.

I was ecstatic. Going in I knew that we had a wonderful opportunity here to apply Geo-targeted SEO solutions. I believed that we would have tremendous impact for local moving company searches in Tucson. It was if all the stars had aligned in my favor. It wasn’t a competitive market and the competition did not have very well optimized websites. It looked like a slam dunk and it was. The problem is the company never made the needed changes to have a user friendly website.

When the SEO process began you could find this website 3 times on Google’s first page of results for moving services in Tucson. Two weeks after I had implemented Geo-targeting for their business in Tucson their was a dramatic change. Now, the site was ranking 16 times on the first page of Google. By the time 30 days had rolled around you could find the site 33 different times on the Google first pages. It was as if we were in SEO nirvana. This was my first paying client.

The problem was that their website still was still a dreadful site. The home page included maybe 100 words that were not created very well. Things didn’t work all over the site. The site was not converting visitors into customers. What I learned from this experience was this. I would never again SEO a broken website. This company got lots of traffic from my SEO efforts but very little of that increased traffic converted into business. Broken websites don’t usually convert visitors no matter how many people visit.

It’s hard to overcome a bad website and the negative messages that it screams is deafening. It is very difficult to overcome an initial bad experience. You must always be cognizant that your visitor has their hand on there mouse and a quick and painless exit is a mere one click away. Your visitors are needing, wanting, and desiring to have their expectations meet or exceeded. Sadly most websites fail miserably.

From that time forward we made an ethical decision not to work on websites if all they wanted was increased traffic. We really wanted our efforts to not only increase traffic but we wanted that traffic to convert from visitors to customers. We want our clients to prosper from our efforts. We are not in SEO just to make a buck.

This is why we strongly believe in a holistic SEO approach where search engine optimization is not the solution, but part of the solution. If you have a defective website increased traffic is not going to make much difference.

Quit often the website owners do not have any idea that their website is even defective. I recently commented to a website owner that he should not worry about SEO because he needed to fix his website first. He was flabbergasted. He was clueless that their might be any thing wrong with his site and it had buckets of problems. This is especially true for the DIY designed websites. They often look like a elementary school group project.

Our standard recommendation is that your website needs to be as good as if not better than your major competitors. I am discussing functionality and ease of use here. If you make it difficult for the visitor to find what they came for they are gone and gone quickly. Searchers scan websites to find what they desire and they have short attention spans. Again you job is to meet or exceed the visitors expectations.

Another area that is overlooked is the content. Most websites owners wrote their own copy and most of them are not professional marketing professionals. So you have someone writing your content that merely provides information and not selling. I have seen beautiful sites where everything worked and worked well except the content. Website content needs to be written using a sales funnel that directs the visitor or make a buying decision.

That is why we practice a holistic approach to SEO. We do so with the understanding that if your website isn’t likely to convert visitors into customers then why increase traffic. The problem is that many websites have never had much traffic so they have no way of judging whether the site converts visitors or not. Once the fixing and or re-designing has been completed we then provide the SEO portion. But there’s more to do if you want to gain and maintain high search rankings.

The fact remains that most website developers just don’t understand marketing and selling on a website. For many a “buy now” button is all that is required. Ask yourself this does my website sell? Do I ask for the sale? Does your website act as a sales funnel that directs your visitor into a buying decision? If you answered no to any of these questions then you might be ready for a holistic SEO approach.

Once the defective site has been fixed and optimized it then must enter another phase of the process. Where you will then need to market your website and develop backlinks. As we like to say, SEO is never a one and done proposition.

My first client was somewhat shocked that I was not very interested in his project. I explained that I had changed how I do business due to my previous experience with him. I was willing to provide a holistic SEO approach, but not merely SEO alone. It was later revealed that he had acquired bids from several other companies. These companies would gladly produce increased traffic without regards to whether that traffic would ever convert into customers. At that point we parted ways. This was a huge contract but we were not about to compromise our position.

So if you are actively looking to hire an SEO provider make sure they give serious consideration to the total health of your website. Providing assistance in developing your content into a sales presentation before you venture into acquiring increased website traffic through the implementation of SEO.

SEO isn’t the answer by itself; it is only part of the solution.

What say you?

You can find me on Twitter.

You can find me on Facebook.

Our Arizona Services:

Local Internet Website Maps Google Places Yahoo Bing

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO, Tucson SEO | 14 Comments

Its Still SEO – The Long Tail V 2.0

April 23, 2010

The original post:

There are a lot of ways to look at SEO or Search Engine Optimization. It all depends on your perspective. A professional may talk about organic or natural SEO where as the general public might actually just refer to SEO. I like the niche versions of SEO. They are more likely to be less competitive and if you have been around here you know that I prefer Niche Markets. In fact, the site currently ranks both #1 and #2 for Niche SEO. We also rank well for Niche Search Engine Optimization.

I point this out not to say we’re great at SEO, but to get you to think in broader terms about your own niche markets, or how that you can be competitive in your own markets. I previously managed a website of a manufacturer. This company sold dust collection equipment but not just any dust collection equipment they manufactured industrial equipment, or industrial dust collection equipment.

This company wanted to land on the first page of Google for the search dust collection. When I took a look at the market I consider this an unrealistic goal.The reason was that this term covered several industries and not just one. They were competing with home units and vacuum cleaners, as well as within their own market. I reasoned that industrial dust collection would be a more realistic goal, and it was. Their site easily soared to the # 1 spot for this keyword phrase with Google. Amazingly, I was actually able to get them high up onto the first page of the Google results for just dust collection. This beat my own expectations.

You can likely do the same in your markets if you go after what is known as the “long tail” of search. This means that you are going to go after keyword phrases that contain three or more words. Yes, there will be much less competition for these keyword phrases but the longer the tail the more likely this the visitor is a hot lead. If someone has entered industrial dust collection equipment, that person is more likely doing serious research rather than just killing time. These are the folks that are doing serious searching with intent to purchase.

Tucson SEO provide SEO service professionally so we are more likely to try to define a smaller niche within the SEO industry. Like any good SEO we could rely on our keyword development skills to create long tails for our keyword phrases that define us best.

In our industry some people go after Organic SEO or Organic Search Engine Optimization, and others will add location into the mix, as with Tucson Search Engine Optimization. When you go local it is sometimes called local SEO or Geo-targeted. These are areas that we specialize in.

Here are some other ways to define Search Engine Optimization or SEO. I have already mentioned Local SEO and Niche SEO. Then there is Geo-targeted SEO. I could have easily referred to Geo-targeted as well as Geo-targeting. In reality Geo-targeting appears more often in the Google search results, but I target them both. Essentially it is just another expression for local SEO.

Here are a few more to terms to consider such as SEO services, SEO Solutions, or perhaps Business SEO. The tail could grow to include Small Business SEO Services. I think that you may be getting what I mean here. For us there is a huge pool of perspective clients who need our services yet they have no idea what SEO is and many have likely never even heard of the term Search Engine Optimization. Yet, these people understand marketing, they have a website, and they use the internet and most of their business is local. To reach these potential markets we peruse long tails such as local internet marketing services. This is a search that is more likely to be used by our clients since we target small businesses.

The hardest part about SEO is trying to determine what your target customer might actually use when searching for your product or services. You can try using all the keyword tools in the world and still can come up short. Keyword tools only respond to what you enter into them. If you don’t enter the proper keywords to begin with these tools are of little value. Finding your most effective keywords requires the ability to understand how your target audience thinks and that’s where these tools often fail. The best solutions is to do focus groups of real people (potential clients) and ask them what they would use to search for to find your websites business online. Now, with this information in hand you will stand a better change in the search traffic game.

So let me ask this, could you use good some long tails?

Well, this was written well, over a year ago. Back then I was just beginning to embrace long tail keyword phrases. We would eventually end up ranking on the first page of Google for over 90 keyword phrases. Local SEO would become Local SEO Services. Business SEO would then become Small Business SEO and so on. What I didn’t realize at the time was how easy it would be to rank for so many keyword phrases.

The process of gaining links was very straight forward. I would simply use the principals of Scratch My Back Marketing. It was staying focused and disciplined over time that was the difficult part. Now, This is how I explain this too my clients. They almost always will have a primary keyword phrase that will be the most difficult phrase to gain high rankings for. I explain that we go after the easier low lying fruit (long tails) first and that the primary ones will be achieved over time.

It is very important to explain how and why things work they way that they do for clients. Clients like success and the long tails allows this to occur quickly in the SEO process. This way they can see results and they are less likely to bug you about the more difficult phrases.

Update 05/03/2010: I just did my monthly ranking report and I discovered that I am ranking for 107 keyword phrases. Of these 92 rank in the top 3.

What do you think about this? I would like to hear from you.

Our Arizona Services:

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

If your business is located in the US, Tucson, Phoenix, Glendale, Flagstaff, Sierra Vista, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, or Internet Marketing services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 3 Comments

Niche SEO What A Concept V 2.0

March 7, 2010

Yes, this is yet, another look down this blogs memory lane. Niche SEO What A Concept is one of the posts that I really enjoyed and I am going to take another look at today.

I have grown to really appreciate Niche SEO and the long tail keyword phrase. The reason is very simple it is very easy to obtain high results rankings when entering into niche markets. As I have often pointed out that local SEO is all about Niche Markets. When you define any product or service by a geographic location you have created a niche market. I still cringe when I see local businesses that still are using Google AdWords to drive traffic to their websites. It is usually a waste of money.

Niche Markets however, are not limited to a single geographic area. For many companies the lack of competitors in their markets define them as niche. My first large account was from a company that I had previously work for in another century. They manufactured dust collection equipment used in manufacturing processes. There is only a very small group of competitors globally for these products. Yet, after eight years their website was doing poorly in the search results.

The interesting challenge for this business was that several other markets were competing in the “dust collection” category. They were competing with direct competitors. They also were competing against vacuum cleaners and home dust collection units. This actually made this niche way more competitive than it would initially appear to be. Fortunately, none of these industries had embraced SEO yet.

As it turned out I was able to rank their site high onto the first page of the Google results for dust collection. This came as a surprise to me. I had originally told them that because of competing industries in this market that this likely would not occur. This is why I like niche markets so much. There is little competition to begin with and most of your competition will likely not be actively deploying SEO or a link building program.

What amazes me even more is that I have been able to conquer dozens of SEO related long tail keyword phrases in an industry that knows the rules and the ropes. This has in most cases been extremely easy to do. I think my brethren often rely on AdWords when they can not succeed in the search results themselves.

I known that I have recently noticed one of my direct competitors here in Tucson has begun to actively use AdWords to gain business. They can’t get business by out ranking me in our home market so they have had to depend on paid traffic. They had an opportunity in the past to outsource to me and choose another path now they pay for almost every visitor.

This is the path many businesses take when they can’t rank well and is so sad because niche markets are so easy to overcome.

Here is the originate post Niche SEO What A Concept:

We live in Tucson, Arizona, which is a website marketing backwater of sorts. Most business owners that I speak with at my many networking events have little knowledge of the services that we provide.

I ran a local SEO meet-up group but we were lucky if 5 people showed up. So it’s not easy to find a group to talk shop with. Desperate to mingle with others in the industry I traveled the 125 miles north to Phoenix to attend an SEO Meet-up group there.

It was run by a woman from New Mexico. She holds the Arizona franchise for a training academy and travels here monthly to provide training and to market herself through this group.

I was especially thrilled by what I had learned at this gathering. The focus of the meeting was to share our favorite SEO tools and website. It’s always nice to come across useful resources, especially the ones that are free.

In a private conversation after the meeting I discovered that this woman had been providing SEO services and training for seven years. Which is to say, a way long time in this industry.

I mentioned that we specialized in niche SEO and she expressed amazement at what she just heard. The concept of Niche SEO seemed about as far away as Yuma, Arizona or her native New Mexico. She explained that she had never heard of niche SEO before today. Actually, I wasn’t sure who was more surprised me or her.

Our version of niche SEO is exactly what the name implies. We offer SEO to niche industries. It’s merely a more focused approach to SEO. We simply go where the competition isn’t. After all, isn’t this what keyword search and long tails are all about? It’s about finding niches that are related to our client’s products or services that others are not using.

Does your business have niche products or services?

Here’s some other valuable resources:

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Our Arizona Services:

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

If your business is located in the US, Tucson, Phoenix, Glendale, Yuma, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, or Internet Marketing services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 1 Comment

What Are You Fishing For? V 2.0

March 2, 2010

I wrote this article originally back when the blog was very new and a lot has changed since then. This article is about linkbait something that we have specifically tried on several occasions. We launched the blog by promoting Do Follow blogs and Forums. It was a very successful effort if all you consider is getting noticed and acquiring backlinks. This project was mentioned on over 50 different blogs.

It also produced a whole bunch of spam comments for us. I really didn’t care at first because the blog was no follow back then. However, it unfortunately made it easier for these blogs on the list to be spammed. What we thought was a good idea turned out to be not so much a good idea. We updated and maintained these listed of blogs and forums. We broke them down into categories to make them easy to use. We invested over 1,000 hours into that project before we ended up pulling them due to spam abuse.

I would follow this up with a program that we called The 109 Day Link Building Explosion. For 109 days I offered 5 short reviews of sites that provided Do Follow backlinks. I also started encouraging my program readers to consider Scratch My Back Marketing. This drove a huge amount of traffic to our site but these visitors ignored my requests to leave a useful comments. I would eventually remove this program as well.

Since then I have focused on promoting this site on other sites by using Scratch My Back Marketing. I have decided trying to lure spammers with linkbait just wasn’t what I wanted to do anymore. I still consider a well run link bait program to be very worth while, but it is definitely not something that I wish to do anytime soon.

Here is the original post. It was found to write as it included some references to where I grew up.

What Are You Fishing For

I love it when I read articles about linkbait. I really do love to read about creative linkbait approaches. There is so much of the same old do this or do that that on the subject it can get old quickly. So when I read about novel ways to lure people into linking to your website I pay attention.

It also reminds me of my days growing up along the banks of the Allegheny River and the French Creek in rural Franklin, Pa, as in Pennsylvania. Except that we called the creek a crick. I know go figure, but that slight regional variation is very important when considering keyword development, but that’s for another post.

As a youth in rural Pennsylvania there wasn’t much to do other than to go fishing. So I did a lot of fishing with two major rivers within walking distance. When fishing you generally choose what fish to target on any given day based a multitude of factors such a time of day, water conditions, available food sources, and what you ultimately want to catch.

Then I had to choose which river to I was going to fish that day. I would have to choose between the huge Allegheny River or the smaller but robust French Creek. Once the river choice was made I would have to choose between slow deep waters or faster shallower waters. There is a lot to consider if you want to be successful fisherman.

Now, I would have to have to choose my bait wisely to match my prey of the day. That choice was based on a myriad of environmental conditions, if I wanted to be successful. It also had a lot to do with what I had available. Your bait must be attractive to your targeted fish and be delivered in a way that induces a bite when you want.

Choosing a linkbait for your website is very much like fishing. The bait needs to be targeted towards the group of websites that can provide you useful relevant backlinks that are Do Follow. This is where effective linkbaiting can be very difficult. It can be very easy to create a bunch of links with a very creative baiting method, but getting the desired fish to bite is a lot more difficult.

As any seasoned fisherman knows you can catch a lot of unwanted fish while going after a targeted species. The same thing is true with any linkbaiting method. So when developing linkbaiting programs or methods don’t loose site of your target.

There is another huge benefit to linkbaiting for the blogger that is not often written about. A good linkbait effort can generate hundreds of comments. If your blog is part of a website, those comments provide lots of fresh content that will boost the overall website in the SERP’s.

This is where a great page title that includes a targeted keyword phrase or two can be very beneficial. When titling your page focus on a targeted keyword phrase. Your linkbait comments can break you into the first page of results for that targeted keyword phrase. So linkbait if done correctly can not only supply you with a flood of new links to can assist your website in the SERP’s.

Almost two years later I still enjoyed reading this post and I am amazed that I wrote it!

Here’s some other valuable resources:

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Our Arizona Services:

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 2 Comments

Are You Ready To Crush The Competition?

January 17, 2010

Today I am going to take yet, another look at where we are at as an SEO services/website design website. What we have been able to accomplish in 18 months is nothing short of incredible. This website is ranked on the first page of Google nationally anywhere from 8-13 times for keyword searches that include the search engine optimization acronym SEO. When we began designing the new website we knew we had to use a content management system.

This website was originally designed as a static website but it could be regularly updated using a WSYIWYG editor. This was a nice feature but it wasn’t a blog and it lacked the advantages that a content management system offered.

We can’t overstate the value that a blog hosted on your website can have. And there is an even greater advantage for the website that is built using a CMS. If you haven’t figured it out yet, Google likes “fresh content.” A content management system allows you to add content at will. In most cases, this only requires the ability to type.

Most blogging software can easily be set up to automatically ping whatever site you want. A ping is a message that basically says “Yo’ I have added new content over here.” These sites then visit and record a snippet of your updated information and then make it available to others on their website. Technorati is a good example of such a site.

Millions of visitors flock to these sites that aggregate information from other websites. You simply type in your search query hit enter and bingo you have the latest that the blogosphere has to offer. These sites are designed to work best with content management systems.

This is a huge marketing advantage that a content management system has over a static website. Changes on a static website are often only noted by the search engines when they crawl your website. The public at large will miss these changes. Having the ability to ping creates dozens of websites that are providing you a platform to promote your website. Many of these sites that aggregate this information are the busiest n the world. The advantage here goes to the blog or CMS site.

Many of you may be skeptical, so let me provide you with some interesting numbers. This website existed as a static site for the first year. We were able to acquire roughly 1,000 backlinks from relevant blogs and websites during that year. In April of 08 we transitioned to a WordPress website. Then in May we began the process of branding our website through our blog.

At this time we were doing well building a major presence in the local SEO market. We basically own the SERP’s for anything search engine optimization related in Tucson. It took a content management system to be able to become a national SEO player in the search rankings.

When the site became a WordPress website it had no national presence for SEO. The best that we could do was number 35 for local SEO. Four months of blogging has moved us onto the first and second pages for this search. So do I believe in the power of a blog, content management systems, and fresh content, you bet!

In just four months we have acquired more than 5500 backlinks (most of these are industry related.) We have been written about or mentioned in another 30 or so blogs. We have a game plan and we are working that plan. We have already posted 150 articles on the blog. We created some good linkbait and we promote our blog often.

These accomplishments could not have occurred using a static website. I truly believe if a website transitions to a CMS such as WordPress it will begin to crush the competition. You must be prepared to put in the time and effort and If you are motivated and willing to work a specific marketing plan and blog almost daily, then my friends anything is possible. There are no secrets to success, it merely requires desire, a plan properly executed, long hours, and the ability to work smart and not hard.

Update 05/17/2009 After one year as a blog this is what we have to report. Having a blog has allowed us to acquire an additional 8,000 links to our website. Now, we lost about 3,000 links because forums that we actively used went out of business or changed their link policy. Had these changes not occurred that number would be close to 11,000. This has vaulted our website from a regional SEO player to a national leader in SEO search results across multiple keyword phrases. We could not have accomplished this as a static website.

Are you ready to crush the competition?

Here’s some other valuable resources:

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Our Arizona Services:

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 10 Comments

How Has The Recession Affected Your

December 10, 2009

How Has The Recession Affected Your

Your Family?

Your Business?

Your Wealth?

Your Life?

Your Health?

Your Relationships?

Your Home?

I don’t personally know anyone who is prospering in this recession. That’s sad but it’s true. I know way too many people who went into business about the same time as I did and who no longer in business. Every business owner that I know who is still in business has cut back hours or laid-off employees. Did I say that I am grateful to be in business.

We are no different in this regards. I had a business partner – life partner that left this business because there wasn’t enough business to justify two working for Tucson SEO.

What I am asking you today may strike down to the very core of your lives. People everywhere are struggling to over a hide variety of challenges in this year 2009. It has been labeled, and is in fact, the deepest world wide recession since the great depression. I’ve been around since the fifties and I have seen nothing like this.

The late 70’s under Jimmy Carter where very challenging times but that didn’t stop me from opening my first business. in the early 80′s. During this time it was a real struggle in Arizona as the copper mines went on strike. These companies planned on breaking the unions which they did. Suddenly tens of thousands of miners were out of work. These unemployed miners quickly broke into the self employed ranks.

The miners took on one or more of three general labor pools. They would become painters, landscapers, or janitors. I had a new business and my janitorial services where be challenged by desperate men trying to feed their families. The miners and the copper producers struggle sometimes became violent. Even with overwhelming competition we were able to find work. Thank God for that as I was now a first time Dad.

Jimmy Carter lead the country badly. I voted for him and lived to regret it. Unemployment was rampant and interest rates soared to near 20%. That was then I was dumb and young and I didn’t like working for others so I started a janitorial service. However, If I wasn’t already in business I doubt that I would go into business today.

Since this blog is geared to local small business solutions. I want to know what solution worked for you? What business challenge did you encounter? How did handle that situation? I really hope some of you will choose to get involved in this discussion.

In the next post I will discuss how I handled this business and what I did to survive. I can only hope that we can inspire each other and perhaps enhance our hope.

That’s my story… For now!

Here’s some other valuable resources:

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Our Arizona Services:

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 8 Comments

The Buzz In Local SEO

October 23, 2009

If you are into providing Local SEO services then you are very much aware of the big changes that are coming to Google’s Local Maps (Local Business Center.) For the rest of you here is what is happening. Please pay attention here if you have a local business.

Google is rolling out a new advertising program it has been appearing in the San Diego and San Francisco markets for a while now. It allows local businesses to purchase ads that appear above the organic search results. These ads are currently highlighted with a blue push pin. So what’s the big deal.

Google generally has marketed this area of the search results to national players and has not gone after local markets. It had left this market basically to Yellow Page type information sites. To make room for this new advertising they have reduced the amount of listings that appear in the maps from 10 to seven. So three businesses will no longer be appearing in their local maps.

The pricing for these ads has not been made public and it will vary by location and by keywords. This has the potential is up end the local SEO cart in a big way. We have already seen the roll outs effects on the maps listings for several weeks. There was been huge shifts in the rankings for almost everyone involved with using Google’s Maps. Most of the information that was being used for maps rankings have been removed.

Google’s algorithm for its Local Business Center listing is different than for its organic results. A lot of weight is given to reviews that appear on other websites or local directory listings. If someone gave you are a review on Yelp then that was a good thing. These mentions on other sites are known as citations. Our listing had 29 citations showing in the Google Maps. It has been reduced to 4! It has been theorized by some that Google rolled back the listings to represent what your listing looked like a year ago and that make sense to me.

This all came at an awkward time for me. I was rolling out my own service offering for local maps when this occurred. I have put these plans on hold till I see how this all works out. Prior to these recent changes we ranked #1 for are primary phrases Tucson SEO and Tucson SEO Solutions. While we still rank #1 for Tucson SEO we now rank # 3 for Tucson SEO Solutions. Also all of my actions over the last two weeks to move the rankings has failed. It appears that new citations are not being added at this time.

If you are interested in placing one of these new ads you will have to have your LBC account verified and this may not be easy. I was updating an unverified account for a client this week and the update got flagged. After doing some research on the LBC help forum I discovered this has been happening a lot lately. I posted a thread asking for assistance two days ago and I have yet to get an answer. However, I did notice that one person from Google has been assigned to answer these threads. So I do still have hope.

So until things get worked out I am holding off offering this service and its full blown marketing push.

Our Arizona Services:

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services:

Local SEO Internet Marketing Services Tucson Phoenix

Geo-Targeted Geo-targeted SEO – Search Engine Optimization Services

Affordable Quality Ethical Links – BackLinks Building Services Training

Tucson SEO… Solutions that create probabilities out of possibilities.

http://tucsonseosolutions.com/blog

Posted by Urban | Filed Under Niche SEO | 4 Comments

Niche SEO – Search Engine Optimization A Success Story

August 14, 2009

In December of 2007 we were written-up in a local newspaper where we explained what a website owner needs to know to be successful. The president of a niche manufacturing company where I had once worked read the article and called. He reasoned because I already knew his company, its products, and its markets, that we would be well suited to work on their website. What we found when we reviewed the site was amazing. The website included 56 pages of which only 22 could actually be reached from the website. Of those 22 pages six of them were incoherent ramblings. That left 16 usable pages.

The website had a flash header on an industrial site that sells expensive equipment used by other manufactures. The home page included two videos and about 100 words of text. There was no SEO on the site at all. Little had changed in 8 years of the sites existence. They had never received any email leads. They were using PPC to generate traffic. We knew that we had a very good chance of doing very well for three or four word searches for their products. Yes, we love long tail keyword phrases.

When the site was re-launched, they quickly moved onto the Google’s first SERP’s for searches such as industrial dust equipment or industrial blasting equipment. In fact they are on Google’s first page over 15 times. Yes, traffic increased as well. Recently, we had a meeting with this client to discuss some updates to the website. The owner informed me that the website is working. He stated “we are finally getting contacts from the website, something that we never did before.” I should note that when I got home I did a happy dance.

Finally, after eight years, a good clean design and solid SEO is producing results. So it just goes to show that a little quality SEO can go a long way for any niche manufacturer. The beauty of using long tail keyword phrases for this group is that these visitors are not casual “social media” visitors. No, just the opposite they are highly targeted visitors that need, want, and desire your products. Eventually, as in one month, the site was ranking on the first page of Google for 31 keyword phrases.

The real beauty for me is I have a long history with this company. They make products that are environmentally friendly and have been doing this for a long time, way back when it wasn’t popular. They are great people and their products can actually save lives. You see dust can be explosive and kills dozens every year in our nation.

You can visit the website at http://www.envirosystemsllc.com. We no longer manage this website, but it is still a good example of how you can own niche markets with good basic SEO and link building.

We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”

The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv.

It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.

Are you ready to exchange comments for links?

This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.

Too learn more about our services please check out these links:

Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO

Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions

Ethical Link Building Training Affordable Website Designing Tucson

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 1 Comment

Niche SEO – What A Concept

September 7, 2008

We live in Tucson, Arizona, which is a website marketing backwater of sorts. Most business owners that I speak with at my many networking events have little knowledge of the services that we provide.

It was run by a woman from New Mexico. She holds the Arizona franchise for a training academy and travels here monthly to provide training and to market herself through this group.

In a private conversation after the meeting I discovered that this woman had been providing SEO services and training for seven years. Which is to say, a way long time in this industry.

I mentioned that we specialized in niche SEO and she expressed amazement at what she just heard. The concept of Niche SEO seemed about as far away as Yuma, or her native New Mexico. She explained that she had never heard of niche SEO before today. Actually, I wasn’t sure who was more surprised me or her.

Does your business have niche products or services?

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Posted by Urban | Filed Under Niche SEO | 1 Comment

WordPress Developers Needed

August 13, 2008

We are recruiting for dependable WordPress developers to work as sub-contractors on a regular basis. The two main requirements are experience and dependability. We prefer Tucson based vendors.

Experience doesn’t do us much good if you are not dependable. We work on tight schedules and require that you be able to perform as required. We have a no excuses policy. If you are given a project and you can not successfully complete it on time you will not be given a second opportunity.

We currently have more projects in the pipeline than we have available WordPress developers. You can work as much as you can realistically handle. We do not work on an hourly rate and all projects are provided based on an agreed upon bid. You will receive payment two weeks after the work has been placed onto the customer’s web host and they have signed off on the project. The two week wait is to cover any bugs that migght need to be addressed.

We operate on an under promise and over deliver process. That means that we exceed the customer’s expectations. If we tell the client the project will take 8 weeks we will deliver the project in 6 weeks. So we need realistic time estimates from our developers. If you tell us that you can have the work done in 3 weeks and it takes you longer. It will be the last project that you will work on. Our clients are not paying for excuses.

We are about to launch a national campaign going after the cleaning services industry and other services industries. We will be producing very clean and straight forward websites that sell. Our focus is not so much on the look and feel, but making sure that the content sells. We are marketers first and developers second.

We have recently acquired over 20 domain names that we plan on developing. We are currently looking to develop at least one new website per month for the remainder of this year for ourselves. We have begun marketing the Phoenix market.

We have a 5 year growth plan with visions of entering the top 100 markets. We only offer services to local website using Geo-targeting SEO (not GIS). We also offer service for niche product websites. We will consider small E-commerce sites where we can easily use WordPress plugins.

All website will include 6-10 plugins each. The most time consuming aspect of these sites might be the header. We prefer to use horizontal navigation bars with drop down menu’s. For SEO purposes we have the blog excerpts loop onto the corresponding pages.

We have a five year and exit plan. Then it’s early retirement for us. There is a tremendous opportunity for the right highly motivated individuals.

Grad students will be given first consideration, but if you are highly skilled and motivated that will not be a problem.

If you are interested we will need the following.

A resume delivered in the body of an email and not as an attachment. Pay attention to this requirement over 90% of respondents send attachments. We figure that they can not follow basic instructions then you have eliminated yourselves.

If you have done paid work before we will need the links to that work and reference contact information.

If you haven’t done paid work we will need links to what you have done and someway to verify that this is your work.

A real big plus will be if you have developed WordPress websites. Please do not call, if we are interested we will contact you for an appointment.

We are not interested in using any other CMS.

We also will not outsource outside of the US and Canada.

Thanks, for your time and consideration.

Our Arizona Services:

Local SEO Internet Marketing Services Tucson – Phoenix

Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Scottsdale SEO – Glendale internet Website Marketing Services

Marana – Sierra Vista – Green & Oro Valley SEO – Internet Marketing Services

Nationally we offer the following services: