Niche SEO – Search Engine Optimization A Success Story
April 24, 2011
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Niche SEO – Search Engine Optimization A Success Story
In December of 2007 we were written-up in a local newspaper where we explained what a website owner needs to know to be successful. The president of a niche manufacturing company where I had once worked read the article and called.
He reasoned because I already knew his company, its products, and its markets, that we would be well suited to work on their website. What we found when we reviewed the site was amazing. The website included 56 pages of which only 22 could actually be reached from the website. Of those 22 pages six of them were incoherent ramblings. That left 16 usable pages.
The website had a flash header on an industrial site that sells expensive equipment used by other manufactures. The home page included two videos and about 100 words of text. There was no SEO on the site at all. Little had changed in 8 years of the sites existence. They had never received any email leads. They were using PPC to generate traffic. We knew that we had a very good chance of doing very well for three or four word searches for their products. Yes, we love long tail keyword phrases.
When the site was re-launched, they quickly moved onto the Google’s first SERP’s for searches such as industrial dust equipment or industrial blasting equipment. In fact they are on Google’s first page over 15 times. Yes, traffic increased as well. Recently, we had a meeting with this client to discuss some updates to the website. The owner informed me that the website is working. He stated “we are finally getting contacts from the website, something that we never did before.” I should note that when I got home I did a happy dance.
Finally, after eight years, a good clean design and solid SEO is producing results. So it just goes to show that a little quality SEO can go a long way for any niche manufacturer. The beauty of using long tail keyword phrases for this group is that these visitors are not casual “social media” visitors. No, just the opposite they are highly targeted visitors that need, want, and desire your products. Eventually, as in one month, the site was ranking on the first page of Google for 31 keyword phrases.
The real beauty for me is I have a long history with this company. They make products that are environmentally friendly and have been doing this for a long time, way back when it wasn’t popular. They are great people and their products can actually save lives. You see dust can be explosive and kills dozens every year in our nation.
You can visit the website at http://www.envirosystemsllc.com. We no longer manage this website, but it is still a good example of how you can own niche markets with good basic SEO and link building.
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Local SEO Solutions Learn How To Crush The Competition
January 21, 2011
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Local SEO Solutions Learn How To Crush The Competition
This video shows how you can use social Media sites to crush the competition in the Google SERP’s. I outline how I used my website and social media sites to gain 5 of Google’s top 10 search results for my primary keyword phrase, Tucson SEO.
I also show how you can use social media sites to protect your business name. I highlighted how we were able to acquire the 9 out of ten positions for our businesses name, Tucson SEO Solutions. This is extremely important if you have some bad press or if someone is using your name to promote their business.
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Google’s Location Feature
December 24, 2010
Welcome to the Google Places SEO blog at Tucson SEO Solutions
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Goodyear and Gilbert. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Google’s Location Feature
Google has a location feature built into its toolbar that can be a very useful feature for checking how well your site id ranking nationally. Of course you could use a rankings checking tool to do the same thing. The problem with these tools is that they violate Google’s TOS or terms of service.
If you simply go to Google and use its search engine you will likely be presented with tainted data. There are two reasons why your data gets corrupted. Google uses what it calls personalized search which presents you with results based on your search history. If you click on anything when you are searching it will effect future results.
This will produce results they may favor your site in the rankings. It might also negatively impact your search results as well. This all depends on your search behavior. Google also is delivering search results based on your ip address. Thus if you want to see how your site is ranking nationally you will need to change the location feature.
In this first image you will see that I did a search for Niche SEO. The location feature was set for my location which is Tucson. Based on a Tucson search my Niche SEO page ranks # 1 for Niche SEO.
In this second image you can see that next to the blue arrow that I have changed the location feature to Chicago. Next to the blue star you can see that this site Niche SEO page now ranks # 5. Now, I could change this to almost ant city other than Tucson and get a similar result.
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If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Goodyear, Gilbert, or Apache Junction, Arizona, and beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Do Twitter and Facebook Impact Your Rankings?
December 8, 2010
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Miami, Superior, and Globe. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Do Twitter and Facebook Impact Your Rankings?
There is a great article written by Danny Sullivan, What Social Signals Do Google & Bing Really Count? It addresses the impact of Twitter and Facebook on the search ranking provided by Bing and Google. This is must read stuff folks. I am not going to give away his story line but this should be read by everyone who owns a website.
I’m not sure when Danny wrote the article but one thing that he mentions in the article has changed. Twitter recently changed its format and for now Twitter is now providing Do Follow links. Not only that it turns your generic link into a Do Follow anchor text link.
The real advantage is not the actual Twitter link but its where that link might end up. I have about 100 profiles attached to my Twitter account. Now all of these profiles will be getting Do Follow updates from Twitter. That’s way cool!
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Nationally we offer the following services:
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If your business is located in the communities of Tucson, Tempe, Mesa , Globe, Superior, Miami or Apache Junction, Arizona, or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Google Places Search Continues To Amaze Me
November 28, 2010
Welcome to the Google Places SEO Services blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Gilbert, Peoria, or Casa Grande. I also wanted you to know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results.I hope that you find this information useful. And if you need Google Places SEO services that you will consider Tucson SEO Solutions.
Google Places Search Continues To Amaze Me
Everyday since Google rolled-out it Places Search format I can’t wait to get online to see what new and ready to be discovered. We have ranked # 1 in the Tucson market for the search Google Places SEO for several months that I know of. But since Google doesn’t allow you to optimize your Places listing for Places SEO I haven’t paid much attention to this specific search.
Then today while doing some research for blog posts on Places I thought that I would check our rankings for the Tucson market. There has been some new players making appearances in the results so I am monitoring these things more closely. That’s when I discovered this and I immediately did a screen shot and headed over to my blog to share this.
I expected to see that the site was ranking both #1 and # 2 so this was not a surprise. The surprise was that the site also ranked # 3 and # 4. This came as a pleasant surprise and it is something that would not have appeared prior to the advent of Places Search. But what really blew me away was the the next two listings are for my Twitter account.
I always automatically update Twitter when I post something new on this blog. Now, my tweets are becoming part of the SERP’s. This gives Tucson SEO Solutions the first six listings for the search for Google Places SEO in Tucson. And it also gives us a huge advantage over our competitors for this market. If you were looking for a Places SEO provider in Tucson it’s highly likely that your not going to ever get to the numbers 7, 8, 9, or 10th result before you visit this site.
This is also why I really enjoy this business. I don’t just talk a good game. No I am a top producer in our markets because I understand my markets and market forces well. As I like to say, not only do I talk the talk but I walk the walk. I live, eat, and breath SEO. So much so that I even dream SEO. Also I can honestly proclaim that I have never failed to get my clients onto the first page of the Google results for multiple keyword phrases and this applies to Places as well!
This is also a good example that I will use to educate future perspective clients. If your main competitors has been solidly ranking # 1 in their markets for an extended period of time it will be difficult to overcome their huge advantages. Of course, it not impossible but it will usually take an undivided effort.
This is why I recommend that my clients consider going after some low lying fruit while they are tackling their most difficult target. In most local markets there is almost always some keyword phrases that are easy targets to overcome while you address the more difficult tasks.
Let’s take for an example Carpet Cleaning which previously had both a strong set of local and national competitors. In this case I would suggest targeting Green Carpet Cleaning or Extraction Carpet Cleaning in your geographic areas first. These longer tailed searches will be your low lying fruit . Because they are much easier keyword phrases you might move up the rankings quickly and obtain some new business. Its always nice to increase business while you work on your more difficult primary keyword phrase.
This is even more important now that Google Places Search has arrived on the scene. In many search results the national sites are now taking a backseat to the local vendor. This will increase opportunities for all local players.
If this makes sense to you then do pick up the phone now!
What say you?
Our Arizona Services:
Local Small Business SEO Solutions Blog
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Arizona SEO Internet Website Marketing Services
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Local Internet Website Maps Google Places Yahoo Bing
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Marana Sierra – Vista – Green & Oro Valley SEO & Internet Marketing Services
Nationally we offer the following services:
Detailed Website Review – Audit
Holistic SEO – Search Engine Optimization
Niche SEO Internet Website Marketing Services
Local SEO Internet Marketing Services Tucson Phoenix
Geo-Targeted Geo-targeting SEO – Search Engine Optimization Services
Affordable Quality Ethical Links – BackLinks Building Services Training
If your business is located in the Tucson, Phoenix, Casa Grande, Gilbert, or Peoria, Arizona, or beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
