Scratch My Back Marketing The Redux
February 25, 2010
I have been discussing what I call Scratch My Back Marketing since the beginning of 2009. I figured that it was finally time to write a specific post on the topic. Scratch My Back Marketing is based on a lifestyle and spiritual principal of giving to get. That’s right as in is better to give than receive. Now, I have nothing against receiving especially if it involves material resources such as capital. However, for our purposes I will settle for great comments left on my blog.
When I reference giving I do so with backlinks building efforts in mind. If you have been around internet marketing for any length of time you will have discovered the importance of links or backlinks. More specifically I am referring to other websites that link to your site. These links are known as backlinks.
These links are the foundation of Google’s algorithm. Applying SEO techniques to a website is good but it needs to be combined with a steady link building effort to be effective. Acquiring these links is becoming a huge challenge for website owners as fewer and fewer blogs and websites are offering Do Follow links for content or comments.
What I am suggesting is taking link building to another level. SMBM takes a multifaceted approach to link building. I consider link building as one leg in a three legged stool. The other two legs of this stool are branding and advertising. Every blog comment should be considered and opportunity for advertising your knowledge or for branding purposes. I have had quality comments left on a blog lead substantial business so I know that it is an effective marketing approach.
Now a days, we must locate Web 2.0 social media sites, blogs, and forums that allow user generated content to build these much needed backlinks. There are other options but they are generally ineffective, obsolete, or black hat. Google also has made it very clear that it does like the practice of buying and selling links (black hat) and it has taken action against sites that are involved in this practice.
So for these websites to be useful in gaining higher search rankings, these sites must provide Do Follow links. These Do Follow links have the ability to pass what is known link juice. It is this juice that will assist your website in gaining and maintaining high search engine rankings.
The idea behind Scratch My Back Marketing is that the website user will exchange useful content and comments for useful Do Follow links. It’s a simple matter of applying the concept of giving to receive. This is the genesis of my approach. This same approach can also be applied to sites that offer No Follow links. However, these No Follow links will not assist you in achieving higher search ranking. But they may be useful in generating website traffic and business.
SMBM allows both the website user (link builder) and the website owner to join together for the higher good of both. It is a classic example of a win/win situation. However, many people don’t buy into this approach. They like to put in as little effort as possible and they want to acquire the maximum benefit. That is why my blog has been requiring a 20 word minimum (150 characters) to acquire a useful anchor text Do Follow backlink for comments. If you want a link from my blog you must earn it.
These short comments will likely get deleted on most blogs worth posting on anyways. So I ask is it better to post 10 short “thank you” comments and maybe get one or two links or post 4 good comment on good blogs and get them all accepted? I always think long term and I am always considering the ROI for my efforts. As for me I will vote for quality comments every time.
Both scenarios will take about the same amount of time. Yes, leaving good comments takes more time as you actually have to read the post but it does pay off with better results for your efforts. This is often knows as your Return On Investment. The investment here is time.
The other option here is to add quality content such as a blog post like this. Many web 2.0 social media sites will allow you to sign your post and include a link or two. The idea here is to provide useful information while not self promoting. A dentist might write about preventative oral care while being careful not to do so be directly self promoting.
The key here is to follow the website policies as closely as possible. These social sites need, want, and desire your content as long as it is useful.
Quality comments also lend a certain amount respect and will assist in building a blogs reputation. These quality comments also provide what is commonly known as the fresh content bump for the blog or website. Google and the other search engines often reward fresh content by moving a blog post or site up in the search rankings based on this new content.
There will likely be an additional benefit if enough people by into the concept of Scratching My Back Marketing. It should encourage more bloggers to become or stay Do Follow. Let’s face it folks someone as got to stand up as a voice of reason here. The ability to acquire useful Do Follow links is getting more difficult everyday.
Update 08/27/2009:
I got tired of asking that commenters to leave a useful comment of at least 20 words of more on my blog. So I had a plugin created and called it The Scratch My Back Marketing Plugin. It currently requires that a blog commenter leave a minimum comment of 150 characters in length for the comment to be considered for posting on the blog. If the comment is too short it is automatically rejected. It also allows you to adjust the character requirement higher if you wish. Here is the link where you can download the free Scratch My Back Marketing Plugin. It works on WordPress blogs.
Update 02/20/2010: I did a case study on the effectiveness of the Scratch My Back Marketing program. I ran it the entire year of 2009. My website started out the beginning of 2009 ranking for 20 keyword phrases related to my business in the Google search results. At the end of the year that number had grown to exceed 80 keyword phrases.
Not only did my website benefit in the Google search results but it also produced the biggest contract for the year 2009. I had left a useful comment on someone blog. A reader liked my reply and followed the comment link back to my website. They liked what they saw and made any inquiry that later developed into business.
In closing I would like to ask you this: Have you ever visited someones website that left a comment that read “nice post?” Have you ever done business with someone that left a “nice post” comment? The answer to both of these is likely no!
I have been discussing what I call Scratch My Back Marketing since the beginning of 2009. I figured that it was finally time to write a specific post on the topic. Scratch My Back Marketing is based on a lifestyle and spiritual principal of giving to get. That’s right as in is better to give than receive. Now, I have nothing against receiving especially if it involves material resources such as capital. However, for our purposes I will settle for great comments left on my blog.
When I reference giving I do so with backlinks building efforts in mind. If you have been around internet marketing for any length of time you will have discovered the importance of links or backlinks. More specifically I am referring to other websites that link to your site. These links are known as backlinks.
These links are the foundation of Google’s algorithm. Applying SEO techniques to a website is good but it needs to be combined with a steady link building effort to be effective. Acquiring these links is becoming a huge challenge for website owners as fewer and fewer blogs and websites are offering Do Follow links for content or comments.
What I am suggesting is taking link building to another level. SMBM takes a multifaceted approach to link building. I consider link building as one leg in a three legged stool. The other two legs of this stool are branding and advertising. Every blog comment should be considered and opportunity for advertising your knowledge or for branding purposes. I have had quality comments left on a blog lead substantial business so I know that it is an effective marketing approach.
Now a days, we must locate Web 2.0 social media sites, blogs, and forums that allow user generated content to build these much needed backlinks. There are other options but they are generally ineffective, obsolete, or black hat. Google also has made it very clear that it does like the practice of buying and selling links (black hat) and it has taken action against sites that are involved in this practice.
So for these websites to be useful in gaining higher search rankings, these sites must provide Do Follow links. These Do Follow links have the ability to pass what is known link juice. It is this juice that will assist your website in gaining and maintaining high search engine rankings.
The idea behind Scratch My Back Marketing is that the website user will exchange useful content and comments for useful Do Follow links. It’s a simple matter of applying the concept of giving to receive. This is the genesis of my approach. This same approach can also be applied to sites that offer No Follow links. However, these No Follow links will not assist you in achieving higher search ranking. But they may be useful in generating website traffic and business.
SMBM allows both the website user (link builder) and the website owner to join together for the higher good of both. It is a classic example of a win/win situation. However, many people don’t buy into this approach. They like to put in as little effort as possible and they want to acquire the maximum benefit. That is why my blog has been requiring a 20 word minimum (150 characters) to acquire a useful anchor text Do Follow backlink for comments. If you want a link from my blog you must earn it.
These short comments will likely get deleted on most blogs worth posting on anyways. So I ask is it better to post 10 short “thank you” comments and maybe get one or two links or post 4 good comment on good blogs and get them all accepted? I always think long term and I am always considering the ROI for my efforts. As for me I will vote for quality comments every time.
Both scenarios will take about the same amount of time. Yes, leaving good comments takes more time as you actually have to read the post but it does pay off with better results for your efforts. This is often knows as your Return On Investment. The investment here is time.
The other option here is to add quality content such as a blog post like this. Many web 2.0 social media sites will allow you to sign your post and include a link or two. The idea here is to provide useful information while not self promoting. A dentist might write about preventative oral care while being careful not to do so be directly self promoting.
The key here is to follow the website policies as closely as possible. These social sites need, want, and desire your content as long as it is useful.
Quality comments also lend a certain amount respect and will assist in building a blogs reputation. These quality comments also provide what is commonly known as the fresh content bump for the blog or website. Google and the other search engines often reward fresh content by moving a blog post or site up in the search rankings based on this new content.
There will likely be an additional benefit if enough people by into the concept of Scratching My Back Marketing. It should encourage more bloggers to become or stay Do Follow. Let’s face it folks someone as got to stand up as a voice of reason here. The ability to acquire useful Do Follow links is getting more difficult everyday.
Update 08/27/2009:
I got tired of asking that commenters to leave a useful comment of at least 20 words of more on my blog. So I had a plugin created and called it The Scratch My Back Marketing Plugin. It currently requires that a blog commenter leave a minimum comment of 150 characters in length for the comment to be considered for posting on the blog. If the comment is too short it is automatically rejected. It also allows you to adjust the character requirement higher if you wish. Here is the link where you can download the free Scratch My Back Marketing Plugin. It works on WordPress blogs.
Update 02/20/2010: I did a case study on the effectiveness of the Scratch My Back Marketing program. I ran it the entire year of 2009. My website started out the beginning of 2009 ranking for 20 keyword phrases related to my business in the Google search results. At the end of the year that number had grown to exceed 80 keyword phrases.
Not only did my website benefit in the Google search results but it also produced the biggest contract for the year 2009. I had left a useful comment on someone blog. A reader liked my reply and followed the comment link back to my website. They liked what they saw and made any inquiry that later developed into business.
In closing I would like to ask you this: Have you ever visited someones website that left a comment that read “nice post?” Have you ever done business with someone that left a “nice post” comment? The answer to both of these is likely no!
Here’s some valuable resources:
Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.
Too learn more about our services please check out these links:
Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services
Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services
Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services
Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Scratch My Back Marketing Explained
January 11, 2010
Scratch My Back Marketing Explained
I have been discussing what I call Scratch My Back Marketing since the beginning of the year. I figured that it was finally time to write a specific post on the topic. Scratch My Back Marketing is based on a lifestyle and spiritual principal of giving to get. That’s right as in is better to give than receive. Now, I have nothing against receiving especially if it involves material resources such as capital. However, for our purposes I will settle for great comments left on the blog.
When I reference giving I do so with link building efforts in mind. If you have been around internet marketing for any length of time you will have discovered the importance of links. More specifically I am referring to other websites that link to your site. These links are known as backlinks. They are the foundation of Google’s algorithm. Applying SEO to a website is good but it needs to be combined with a steady link building effort to be effective. Acquiring these links is becoming a huge challenge.
Now a days, we must locate social media websites, blogs, and forums that allow user generated content to build links. Google has made it very clear that it does like the practice of buying and selling links. For these sites to be useful in gaining higher search rankings these sites must provide what is known as Do Follow links. These Do Follow links have the ability to pass link juice. It is this juice that will assist your website in gaining and maintaining high search engine rankings.
The idea behind Scratch My Back Marketing is that the website user will exchange useful content and comments for useful Do Follow links. This is the genesis of our approach. This same approach can also be applied to sites that offer No Follow links. These No Follow links will not assist you in achieving higher search ranking. But they are useful in generating website traffic and business. This way both the website user and the website owner join together for the higher good of both. It is a classic example of a win/win situation. This blog requires a 20 word minimum to acquire an anchor text Keyword Luv Do Follow link.
The reality is that those short drive by spammy comments will likely get deleted on most blogs worth posting on. I ask is it better to post 10 short thank you comments and maybe get one or two links or post 4 good comment on good blogs and get them all accepted? Both scenarios will take about the same amount of time. Yes, leaving good comments takes time but it does pay off with better results for your efforts. This is often knows as your Return On Investment. The investment here is time or money if you are paying for some one to build links for you.
Quality comments also lend a certain amount respect and will assist in building a blogs reputation. These quality comment also provide what is commonly known as the fresh content bump. Google and the other search engines often reward fresh content by moving a blog or site up in the search rankings.
There will likely be an additional benefit if enough people by into the concept of Scratching My Back Marketing. It should encourage more bloggers to become or stay Do Follow. Let’s face it folks someone as got to stand up as a voice of reason here. The ability to acquire useful Do Follow links is getting more difficult everyday.
Update 08/27/2009: When you leave a comment you will see the Scratch My Back Marketing plugin in action. Just asking people to leave a useful comment of 20 words did not work. They mostly ignored this on their way to attempting to get a link. So after six months of being ignored we are forcing the issue. You are now required to leaving a minimum comment of 150 characters to acquire a link and only if the comment is relevant to the discussion.
Here’s some valuable resources:
Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.
Too learn more about our services please check out these links:
Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services
Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services
Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services
Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
The Scratch My Back Marketing Anti Spam Plugin Download Page
November 29, 2009
The Scratch My Back Plugin Marketing plugin was developed to prevent the submitting of what I like to call “drive bye comments.” These are those very short comments such as “thanks for the post” or “nice post.” These are nothing more than lazy comment spam drivel. These comments are generally deleted on moderated blogs. The downside for the blog owner is that these comments waste our time while we delete them. A couple of minutes here and there add up over time. And the last time that I checked there wasn’t any extra available. This plugin eliminates this problem.
I had attempted to control these short comments by asking for a minimum of a 20 word comment requirement to acquire link. I did this at the end of each post. After 8 months of having my requests almost completely ignored I finally to action and created this anti spam plugin which I call Scratch My Back Marketing.
The whole idea behind Scratch My Back Marketing, as a marketing program, was the exchange of a useful comment or content for a useful Do Follow backlink. The problem was that my commenters were not buying into this idea and leaving a useful comment. These drive bye comments were still wasting my time. I also saw them as an insult from those lacked gratitude. The blog is Do Follow and it uses Keyword and Comment Luv. I thought that this should be worth a decent effort on the commenter’s part. However, I was wrong!
That’s when I decided to force the issue by adding a plugin that requires a minimum of 150 characters comment. This threshold can be raised. You can make the requirement anything above 150 if you like. Those comments that do not meet or exceed this requirement are automatically rejected. When the plugin was implemented I got a few comments that looked like this “nice post !!!!!!!!!!!!!!!!!!!!!!!!!!!…” These people would stay on one character until they reached the 150 requirement. We quickly adjusted the plugin to prevent this. While this plugin does not solve all spam problem entirely it does nicely address the issue of short useless comments.
The whole idea behind the Scratch My Back Marketing plugin got its genesis from the Scratch My Back Marketing program. This idea here was to leaving useful comments and content while link building in exchange for useful backlinks. The SMBM program also emphasized branding, networking, and advertising while link building. The idea here is to multitask and thus improve your ROI. It really doesn’t take much longer to leave a useful comment than a spammy one, especially when you consider that your short spammy comment will likely be deleted.
We have also developed a website that is based on the principals of SMBM. It is called the Do Follow Websites. This site provides instructions, directions, and screen shots that show you how to acquire 66 Do Follow Backlinks on Web 2.0 Social Media sites. The cost of this program is $9.90. The basic idea here is to add quality content and comments in exchange for valuable Do Follow Backlinks, most of which are anchor text.
If you download the plugin I have an additional perk for you. I will provide free access to the Do follow Website in exchange for an honest review of the site which should appear on your blog. Simply click on this link and let me know. I will then send you an invitation to the program.
Are you ready to put an end to drive bye comment spam?
We are now using the Scratch My Back Marketing plugin. This anti spam plugin simply requires that your comment be at least 150 characters in length or it is automatically rejected. It’s that simple. We are now forcing commenters to do what we were requesting for months on this blog, leave a useful comments! The blog also uses Keyword and Comment Luv. Please note that if you only include keyword your comment may be used put you will not obtain a link!
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment. We then will provide you with an anchor text Do Follow Link. It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical BackLinks Building Services Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.