SEO Tucson Or Tucson SEO Which Do Searchers Use?
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
SEO Tucson Or Tucson SEO Which Do Searchers Use?
If you ever tired ranking your local business well you will eventually have to choose what keyword phrases that you want to target. This is where understanding searcher behavior plays a huge role. That’s why I am asking which is better to use within my home pages page title. Is it better to target SEO Tucson or Tucson SEO. If you are a carpet cleaner in Tucson you will need to make a choice between Carpet Cleaning Tucson or Tucson Carpet Cleaning.
This is why it is extremely important to understand the search process for most individuals. Most searchers will simply enter what they are looking for. In this case, it would be carpet cleaning. Now, if the searcher did find what they are looking for they will search again. This time they will add there cities name to the search by entering carpet cleaning Tucson into the query box.
I hope you see the point that I am attempting to make here. People don’t usually search by their city and then add the product or service. Yet, everyday I see local websites that target the city first and then the their keyword phrases. What really drives me crazy is when I see SEO provider, some with more than 10 years experience, making this mistake.
Now, I will admit that I made the same mistake when I got into this business. That why my business name is Tucson SEO Solutions and not SEO Solutions Tucson. However, it didn’t take me long to figure out that this wasn’t the best approach after I started using Google Analytic’s.
The reality is that only about 30% of searchers today will ever include the cities name where they are looking to do business. So it makes sense that your focus should be on your products or services then your city. You want your most important keywords to appear first then you indicate the city or area where you do business.
If your website page title reads Tucson Carpet Cleaning you are telling the search engines that Tucson is more important than anything else. And this just isn’t true. Your products or services are the most important words here and not the location.
Now, I can understand when the local business owner makes this mistake. But I become livid when I see SEO providers make this mistake. After all, it’s their job to know how search works so that we can assist other in ranking well.
I just did a search for SEO Tucson and found that my home page, my Twitter page, and one of my YouTube videos are in the top 10 on Google. Of the other 7 other positions on the first page of Google 3 of these use Tucson SEO. That means about 43% of SEO providers in Tucson are getting this wrong.
Folks, this is so sad, as this is Basic SEO 101 stuff here. How can these companies sell services that they lack the rudimentary fundamentals simply baffles me. But their is more to this story. Those who search using the city first are usually your competitors. And they are not actually looking to do business with you.
Website analytic’s prove my point. Those that search using the location first have a much higher bounce rate and and they leave very quickly. They seldom bother to visit other pages because they will never be your customers. Those that use their keywords and then the city have much different behaviors. That’s because they came to fulfill a need, want, or desire. They bounce less, they stay longer, and they visit more pages. That’s because there intend is to do business now or in the future.
It’s been this way ever since I started using analytic’s. So I ask you this which searcher to you want to target. Do you want to get your competitors or those that are likely to become customers?
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Learning Can Be A Tough Task
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Learning Can Be A Tough Task
I created my first video which I may eventually post here. It is an introduction video for a link building series that I will be doing for the next two years. I have had a certain amount of fear and self doubt about creating videos. That is why I have put off this day for about a year and a half!
It really was a lot easier than I had imagined, but then I have lots of experience in my past at making radio commercial spots. So I thought that would help. The toughest part was learning how the editing software works. I would by no means ever want to show this in a competition but it did exceed my expectations.
This video also represents a weakness in my marketing program. Videos are a great way to market ones business. It also can be a great source for the link builder. Many sites allow you to use HTML links in the description field for your video. They also can become link magnets when others start linking to your videos.
They also pose a problem when you host them on a blog. They can slow your website down a lot. That’s all I have for now!
Update 05/21/2011: Well, This was originally written last year. I have gotten over my fears and completed over 100 videos. THis has been a very interesting experience indeed.
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Niche SEO What A Concept V 2.0
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Niche SEO What A Concept V 2.0
Yes, this is yet, another look down this blogs memory lane. Niche SEO What A Concept is one of the posts that I really enjoyed and I am going to take another look at today.
I have grown to really appreciate Niche SEO and the long tail keyword phrase. The reason is very simple it is very easy to obtain high results rankings when entering into niche markets. As I have often pointed out that local SEO is all about Niche Markets. When you define any product or service by a geographic location you have created a niche market. I still cringe when I see local businesses that still are using Google AdWords to drive traffic to their websites. It is usually a waste of money.
Niche Markets however, are not limited to a single geographic area. For many companies the lack of competitors in their markets define them as niche. My first large account was from a company that I had previously work for in another century. They manufactured dust collection equipment used in manufacturing processes. There is only a very small group of competitors globally for these products. Yet, after eight years their website was doing poorly in the search results.
The interesting challenge for this business was that several other markets were competing in the “dust collection” category. They were competing with direct competitors. They also were competing against vacuum cleaners and home dust collection units. This actually made this niche way more competitive than it would initially appear to be. Fortunately, none of these industries had embraced SEO yet.
As it turned out I was able to rank their site high onto the first page of the Google results for dust collection. This came as a surprise to me. I had originally told them that because of competing industries in this market that this likely would not occur. This is why I like niche markets so much. There is little competition to begin with and most of your competition will likely not be actively deploying SEO or a link building program.
What amazes me even more is that I have been able to conquer dozens of SEO related long tail keyword phrases in an industry that knows the rules and the ropes. This has in most cases been extremely easy to do. I think my brethren often rely on AdWords when they can not succeed in the search results themselves.
I known that I have recently noticed one of my direct competitors here in Tucson has begun to actively use AdWords to gain business. They can’t get business by out ranking me in our home market so they have had to depend on paid traffic. They had an opportunity in the past to outsource to me and choose another path now they pay for almost every visitor.
This is the path many businesses take when they can’t rank well and is so sad because niche markets are so easy to overcome.
Here is the originate post Niche SEO What A Concept:
We live in Tucson, Arizona, which is a website marketing backwater of sorts. Most business owners that I speak with at my many networking events have little knowledge of the services that we provide.
I ran a local SEO meet-up group but we were lucky if 5 people showed up. So it’s not easy to find a group to talk shop with. Desperate to mingle with others in the industry I traveled the 125 miles north to Phoenix to attend an SEO Meet-up group there.
It was run by a woman from New Mexico. She holds the Arizona franchise for a training academy and travels here monthly to provide training and to market herself through this group.
I was especially thrilled by what I had learned at this gathering. The focus of the meeting was to share our favorite SEO tools and website. It’s always nice to come across useful resources, especially the ones that are free.
In a private conversation after the meeting I discovered that this woman had been providing SEO services and training for seven years. Which is to say, a way long time in this industry.
I mentioned that we specialized in niche SEO and she expressed amazement at what she just heard. The concept of Niche SEO seemed about as far away as Yuma, Arizona or her native New Mexico. She explained that she had never heard of niche SEO before today. Actually, I wasn’t sure who was more surprised me or her.
Our version of niche SEO is exactly what the name implies. We offer SEO to niche industries. It’s merely a more focused approach to SEO. We simply go where the competition isn’t. After all, isn’t this what keyword search and long tails are all about? It’s about finding niches that are related to our client’s products or services that others are not using.
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Are You Ready To Crush The Competition?
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Are You Ready To Crush The Competition?
This was originally posted back in 2009.
Today I am going to take yet, another look at where we are at as an SEO services/website design website. What we have been able to accomplish in 18 months is nothing short of incredible. This website is ranked on the first page of Google nationally anywhere from 8-13 times for keyword searches that include the search engine optimization acronym SEO. When we began designing the new website we knew we had to use a content management system.
This website was originally designed as a static website but it could be regularly updated using a WSYIWYG editor. This was a nice feature but it wasn’t a blog and it lacked the advantages that a content management system offered.
We can’t overstate the value that a blog hosted on your website can have. And there is an even greater advantage for the website that is built using a CMS. If you haven’t figured it out yet, Google likes “fresh content.” A content management system allows you to add content at will. In most cases, this only requires the ability to type.
Most blogging software can easily be set up to automatically ping whatever site you want. A ping is a message that basically says “Yo’ I have added new content over here.” These sites then visit and record a snippet of your updated information and then make it available to others on their website. Technorati is a good example of such a site.
Millions of visitors flock to these sites that aggregate information from other websites. You simply type in your search query hit enter and bingo you have the latest that the blogosphere has to offer. These sites are designed to work best with content management systems.
This is a huge marketing advantage that a content management system has over a static website. Changes on a static website are often only noted by the search engines when they crawl your website. The public at large will miss these changes. Having the ability to ping creates dozens of websites that are providing you a platform to promote your website. Many of these sites that aggregate this information are the busiest n the world. The advantage here goes to the blog or CMS site.
Many of you may be skeptical, so let me provide you with some interesting numbers. This website existed as a static site for the first year. We were able to acquire roughly 1,000 backlinks from relevant blogs and websites during that year. In April of 08 we transitioned to a WordPress website. Then in May we began the process of branding our website through our blog.
At this time we were doing well building a major presence in the local SEO market. We basically own the SERP’s for anything search engine optimization related in Tucson. It took a content management system to be able to become a national SEO player in the search rankings.
When the site became a WordPress website it had no national presence for SEO. The best that we could do was number 35 for local SEO. Four months of blogging has moved us onto the first and second pages for this search. So do I believe in the power of a blog, content management systems, and fresh content, you bet!
In just four months we have acquired more than 5500 backlinks (most of these are industry related.) We have been written about or mentioned in another 30 or so blogs. We have a game plan and we are working that plan. We have already posted 150 articles on the blog. We created some good linkbait and we promote our blog often.
These accomplishments could not have occurred using a static website. I truly believe if a website transitions to a CMS such as WordPress it will begin to crush the competition. You must be prepared to put in the time and effort and If you are motivated and willing to work a specific marketing plan and blog almost daily, then my friends anything is possible. There are no secrets to success, it merely requires desire, a plan properly executed, long hours, and the ability to work smart and not hard.
Update 05/17/2009 After one year as a blog this is what we have to report. Having a blog has allowed us to acquire an additional 8,000 links to our website. Now, we lost about 3,000 links because forums that we actively used went out of business or changed their link policy. Had these changes not occurred that number would be close to 11,000. This has vaulted our website from a regional SEO player to a national leader in SEO search results across multiple keyword phrases. We could not have accomplished this as a static website.
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The Buzz In Local SEO
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
The Buzz In Local SEO
This was posted back in 2009 and a lot has changed since then.
If you are into providing Local SEO services then you are very much aware of the big changes that are coming to Google’s Local Maps (Local Business Center.) For the rest of you here is what is happening. Please pay attention here if you have a local business.
Google is rolling out a new advertising program it has been appearing in the San Diego and San Francisco markets for a while now. It allows local businesses to purchase ads that appear above the organic search results. These ads are currently highlighted with a blue push pin. So what’s the big deal.
Google generally has marketed this area of the search results to national players and has not gone after local markets. It had left this market basically to Yellow Page type information sites. To make room for this new advertising they have reduced the amount of listings that appear in the maps from 10 to seven. So three businesses will no longer be appearing in their local maps.
The pricing for these ads has not been made public and it will vary by location and by keywords. This has the potential is up end the local SEO cart in a big way. We have already seen the roll outs effects on the maps listings for several weeks. There was been huge shifts in the rankings for almost everyone involved with using Google’s Maps. Most of the information that was being used for maps rankings have been removed.
Google’s algorithm for its Local Business Center listing is different than for its organic results. A lot of weight is given to reviews that appear on other websites or local directory listings. If someone gave you are a review on Yelp then that was a good thing. These mentions on other sites are known as citations. Our listing had 29 citations showing in the Google Maps. It has been reduced to 4! It has been theorized by some that Google rolled back the listings to represent what your listing looked like a year ago and that make sense to me.
This all came at an awkward time for me. I was rolling out my own service offering for local maps when this occurred. I have put these plans on hold till I see how this all works out. Prior to these recent changes we ranked #1 for are primary phrases Tucson SEO and Tucson SEO Solutions. While we still rank #1 for Tucson SEO we now rank # 3 for Tucson SEO Solutions. Also all of my actions over the last two weeks to move the rankings has failed. It appears that new citations are not being added at this time.
If you are interested in placing one of these new ads you will have to have your LBC account verified and this may not be easy. I was updating an unverified account for a client this week and the update got flagged. After doing some research on the LBC help forum I discovered this has been happening a lot lately. I posted a thread asking for assistance two days ago and I have yet to get an answer. However, I did notice that one person from Google has been assigned to answer these threads. So I do still have hope.
So until things get worked out I am holding off offering this service and its full blown marketing push.
Update 05/04/2011: Wow, a lot has changed since I first wrote this article. First Google has changed the Local Business Center to Places. It has rolled out what it calls Places Search which is a major change in its algorithm. Now, Google places emphasis on local search results based on your ip address.
The advertising product that mentioned earlier is now called Boost. However, it is still not available in most markets. It tried something it called tags that sold for $25.00 a month, but has since dropped it.
Yes, in 2011 the buzz is all about Local SEO.
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Niche SEO – Search Engine Optimization A Success Story
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Niche SEO – Search Engine Optimization A Success Story
In December of 2007 we were written-up in a local newspaper where we explained what a website owner needs to know to be successful. The president of a niche manufacturing company where I had once worked read the article and called.
He reasoned because I already knew his company, its products, and its markets, that we would be well suited to work on their website. What we found when we reviewed the site was amazing. The website included 56 pages of which only 22 could actually be reached from the website. Of those 22 pages six of them were incoherent ramblings. That left 16 usable pages.
The website had a flash header on an industrial site that sells expensive equipment used by other manufactures. The home page included two videos and about 100 words of text. There was no SEO on the site at all. Little had changed in 8 years of the sites existence. They had never received any email leads. They were using PPC to generate traffic. We knew that we had a very good chance of doing very well for three or four word searches for their products. Yes, we love long tail keyword phrases.
When the site was re-launched, they quickly moved onto the Google’s first SERP’s for searches such as industrial dust equipment or industrial blasting equipment. In fact they are on Google’s first page over 15 times. Yes, traffic increased as well. Recently, we had a meeting with this client to discuss some updates to the website. The owner informed me that the website is working. He stated “we are finally getting contacts from the website, something that we never did before.” I should note that when I got home I did a happy dance.
Finally, after eight years, a good clean design and solid SEO is producing results. So it just goes to show that a little quality SEO can go a long way for any niche manufacturer. The beauty of using long tail keyword phrases for this group is that these visitors are not casual “social media” visitors. No, just the opposite they are highly targeted visitors that need, want, and desire your products. Eventually, as in one month, the site was ranking on the first page of Google for 31 keyword phrases.
The real beauty for me is I have a long history with this company. They make products that are environmentally friendly and have been doing this for a long time, way back when it wasn’t popular. They are great people and their products can actually save lives. You see dust can be explosive and kills dozens every year in our nation.
You can visit the website at http://www.envirosystemsllc.com. We no longer manage this website, but it is still a good example of how you can own niche markets with good basic SEO and link building.
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Local SEO Solutions Learn How To Crush The Competition
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Local SEO Solutions Learn How To Crush The Competition
This video shows how you can use social Media sites to crush the competition in the Google SERP’s. I outline how I used my website and social media sites to gain 5 of Google’s top 10 search results for my primary keyword phrase, Tucson SEO.
I also show how you can use social media sites to protect your business name. I highlighted how we were able to acquire the 9 out of ten positions for our businesses name, Tucson SEO Solutions. This is extremely important if you have some bad press or if someone is using your name to promote their business.
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Google’s Location Feature
Welcome to the Google Places SEO blog at Tucson SEO Solutions
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Goodyear and Gilbert. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Google’s Location Feature
Google has a location feature built into its toolbar that can be a very useful feature for checking how well your site id ranking nationally. Of course you could use a rankings checking tool to do the same thing. The problem with these tools is that they violate Google’s TOS or terms of service.
If you simply go to Google and use its search engine you will likely be presented with tainted data. There are two reasons why your data gets corrupted. Google uses what it calls personalized search which presents you with results based on your search history. If you click on anything when you are searching it will effect future results.
This will produce results they may favor your site in the rankings. It might also negatively impact your search results as well. This all depends on your search behavior. Google also is delivering search results based on your ip address. Thus if you want to see how your site is ranking nationally you will need to change the location feature.
In this first image you will see that I did a search for Niche SEO. The location feature was set for my location which is Tucson. Based on a Tucson search my Niche SEO page ranks # 1 for Niche SEO.
In this second image you can see that next to the blue arrow that I have changed the location feature to Chicago. Next to the blue star you can see that this site Niche SEO page now ranks # 5. Now, I could change this to almost ant city other than Tucson and get a similar result.
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Do Twitter and Facebook Impact Your Rankings?
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Miami, Superior, and Globe. Please know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results. I hope that you find this information useful.
Do Twitter and Facebook Impact Your Rankings?
There is a great article written by Danny Sullivan, What Social Signals Do Google & Bing Really Count? It addresses the impact of Twitter and Facebook on the search ranking provided by Bing and Google. This is must read stuff folks. I am not going to give away his story line but this should be read by everyone who owns a website.
I’m not sure when Danny wrote the article but one thing that he mentions in the article has changed. Twitter recently changed its format and for now Twitter is now providing Do Follow links. Not only that it turns your generic link into a Do Follow anchor text link.
The real advantage is not the actual Twitter link but its where that link might end up. I have about 100 profiles attached to my Twitter account. Now all of these profiles will be getting Do Follow updates from Twitter. That’s way cool!
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Google Places Search Continues To Amaze Me
Welcome to the Google Places SEO Services blog at Tucson SEO Solutions.
Before I get into today’s post I want to recognize and welcome our visitors from the Arizona communities of Gilbert, Peoria, or Casa Grande. I also wanted you to know that you are here because I have specifically targeted you and your businesses need to rank well in the Google Places search results.I hope that you find this information useful. And if you need Google Places SEO services that you will consider Tucson SEO Solutions.
Google Places Search Continues To Amaze Me
Everyday since Google rolled-out it Places Search format I can’t wait to get online to see what new and ready to be discovered. We have ranked # 1 in the Tucson market for the search Google Places SEO for several months that I know of. But since Google doesn’t allow you to optimize your Places listing for Places SEO I haven’t paid much attention to this specific search.
Then today while doing some research for blog posts on Places I thought that I would check our rankings for the Tucson market. There has been some new players making appearances in the results so I am monitoring these things more closely. That’s when I discovered this and I immediately did a screen shot and headed over to my blog to share this.
I expected to see that the site was ranking both #1 and # 2 so this was not a surprise. The surprise was that the site also ranked # 3 and # 4. This came as a pleasant surprise and it is something that would not have appeared prior to the advent of Places Search. But what really blew me away was the the next two listings are for my Twitter account.
I always automatically update Twitter when I post something new on this blog. Now, my tweets are becoming part of the SERP’s. This gives Tucson SEO Solutions the first six listings for the search for Google Places SEO in Tucson. And it also gives us a huge advantage over our competitors for this market. If you were looking for a Places SEO provider in Tucson it’s highly likely that your not going to ever get to the numbers 7, 8, 9, or 10th result before you visit this site.
This is also why I really enjoy this business. I don’t just talk a good game. No I am a top producer in our markets because I understand my markets and market forces well. As I like to say, not only do I talk the talk but I walk the walk. I live, eat, and breath SEO. So much so that I even dream SEO. Also I can honestly proclaim that I have never failed to get my clients onto the first page of the Google results for multiple keyword phrases and this applies to Places as well!
This is also a good example that I will use to educate future perspective clients. If your main competitors has been solidly ranking # 1 in their markets for an extended period of time it will be difficult to overcome their huge advantages. Of course, it not impossible but it will usually take an undivided effort.
This is why I recommend that my clients consider going after some low lying fruit while they are tackling their most difficult target. In most local markets there is almost always some keyword phrases that are easy targets to overcome while you address the more difficult tasks.
Let’s take for an example Carpet Cleaning which previously had both a strong set of local and national competitors. In this case I would suggest targeting Green Carpet Cleaning or Extraction Carpet Cleaning in your geographic areas first. These longer tailed searches will be your low lying fruit . Because they are much easier keyword phrases you might move up the rankings quickly and obtain some new business. Its always nice to increase business while you work on your more difficult primary keyword phrase.
This is even more important now that Google Places Search has arrived on the scene. In many search results the national sites are now taking a backseat to the local vendor. This will increase opportunities for all local players.
If this makes sense to you then do pick up the phone now!
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