Pizza And Beer SEO
January 26, 2010
Yep, one of our standard recommendations to our clients is that they practice Pizza and Beer SEO. This is how it works. When you’re building a website keyword list you should gather a diverse group of friends, family, and business associates for pizza and beer at a local hot spot. A group of twenty or so should just fine.
Once you have the group together ask them all to make a list of words that they might enter as a search query to find your business on the web. Then sit back and enjoy your time together over pizza but hold of on the beer for now! Then after and hour or so repeat this process and record the results.
Allow your party to get started with the consumption of beer for the following hour. Now repeat the same process asking what keywords the group would use and record these results as well.
Now, your website keyword research kicks into high gear. Now, you will need create a database and record all of the information that you have gathered. You can now comb through your data to see what the common trends are and glean the gems that you might have easily overlooked.
The food and alcohol will affect each person differently and these changes will be observable in a different set of keywords that are developed. Another factor that comes into play is simply the passage of time. The longer that each person has to think about it the more likely that they will choose words that they hadn’t the first time.
It’s actually like having three different groups for market research for the price of one! Not only is Pizza and Beer SEO an effective keyword development strategy, you also save 66 % of the cost of surveying two separate groups. It also will cut you time cost in half.
You have no way of knowing what peoples state of mind this when they are searching. If you searchers is hungry or well feed these will effect how they think. If someone is highly stressed or under the influence these factors will play a significant role in determining what searches that they will use to find anything on the net.
You see, we understand that all successful websites are a collaborative effort between designer and client. The client does their keyword research and we do ours. Then together we combine this palette of words to paint a well defined and highly targeted website for both the search engine and the customer.
Update: 11/14/2008 I just presented a seminar on keyword development here in Tucson where we included Pizza and Beer SEO. The program and presentation were very well received.
Now, go forth to conquer the SERP’s in your market.
Here’s some valuable resources:
Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.
Too learn more about our services please check out these links:
Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services
Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services
Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services
Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Small Business SEO Solutions
January 23, 2010
Tucson SEO Solutions offer affordable small business search engine optimization services and solutions nation wide and for Canada. We are marketing entrepreneurs at heart and understand the unique challenges that face all small business owners.
While you may know a thing or two about marketing you likely have not had the time or you may simply lack the inclination to learn Internet marketing and specifically website optimization. However, you clearly understand that your website it a major part of your marketing plan and it isn’t working or you would not be reading this.
What you need to understand is that the process of website optimization is never going to be a one and done situation. A well optimized website will gain you higher search engine ranking that correlates to increased website traffic. That’s the easy part from our perspective. It is maintaining those gains achieved through optimization is the more difficult part of the equation. It simply requires time to implement and maintain. The search engines change their algorithms over time as does your competition. You have to stay on top of all of this to succeed. A good example of this is Microsoft’s Bing search engine and Google’s Caffeine search engine.
Maintaining a high search engine ranking requires frequent website updates and a sustained link building program. I would recommend you walk away from any company that tells you otherwise. Quite frankly, if you are not willing to do what it takes to be successful, if you are only looking to put in a minimal amount of effort, then you have come to the wrong website. We don’t sugar coat anything. We would rather you go to another vendor, if you are not truly motivated to succeed. We take a team approach to creating a winning website.
However, if you are highly motivated you will benefit greatly from our solutions. Your will also benefit from our whole website approach for the small business website that we call Holistic SEO. Not only will we provide your website with improved targeted website traffic, we will show you what needs to be done to turn a broken website into a champion. One sure way to tell if your website is broken is this. Does your website ask for the sale on every page? If the answer is no, then you have a problem that SEO alone can not solve.
Our local small business services and solutions work best if you have a geographic specific customer base or if you have a niche product or service. The process begins with a detailed website review where we clearly define what needs to be addressed to make your website user friendly. We are website marketing experts and we can assist you on how to create a selling environment on your website.
All services begin with a Comprehensive Website Review.
Here’s some valuable resources:
Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.
Would you like 66 Do Follow Backlinks from high PR sites? Then go here.
Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
Would you like to learn more about the Scratch My Back Marketing (not the plugin)? Then go here.
Too learn more about our services please check out these links:
Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services
Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services
Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services
Affordable Quality BackLinks Building Services Local Internet - Website Marketing Services
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
This Is The Sites Second Birthday And The Blogs First
August 21, 2009
Its is amazing that we have come this far. For the first year of existence we had a static website. I had one page that I used for daily updates, but other than that it was basically a static site. It was hosted through Microsoft. Actually the site never cost me a penny for the first year.
The site was created through Microsoft’s Office Live website. The domain name, the web hosting, and the site building tool were all free for the first year. I was able to create a basic website that was easy to optimize. Although you could not directly manipulate the HTML it did allow you to manage Page Titles, Page Descriptions, and keywords. The site was generic but good enough not to look like a DIY project.
However, it was not attractive enough to draw much attention or links. I did manage to build around a 1,000 links that first year. We were able to become a leader in the Google SERP’s for Tucson SEO and we usually ranked about # 3 for Tucson Search Engine Optimization. However, we struggled to get traction for the other keywords that we targeted. We were never able to get higher than # 33 for the much coveted search “local SEO.”
Then at the beginning of year two we transitioned over to the Content Management System, WordPress. Now, we could really crank up our marketing efforts and provide something worth linking too. Over the blogs first year we added about and additional 12,000 links. However, we now only have about 10,000 back links. We lost about 3,000 links from most of the forums that we had used most frequently. These forums became something else, closed, or drastically altered their signature policy.
The biggest transition is that we have transitioned from a regional SEO player to a national player. We have always ranked extremely well for the following searches Tucson SEO, Tucson Search Engine Optimization, and Internet Marketing Tucson. We currently rank both #1 and #2 for all of these.
Today I checked these keyword phrases in Google and this is what I discovered.
Local SEO #6
Local SEO Services #1 and #2
Local SEO Solutions #1 and #2
SEO Solutions #3 and #4
Business SEO Solutions #2 and #3
Small Business SEO Solutions #1 and #2
Geo-targeted SEO #2 and #3
Geo-targeting SEO #4 and #5
Niche SEO #4
Niche SEO Services #2 and #3
Niche SEO Solutions #1 and #2
Holistic SEO #8
Arizona SEO Solutions # 2 and #3
Now, some of the mentioned searches are not very competitive and we like it that way, but they do represent various ways of expressing the services that we offer. Most importantly they produce search traffic.
These ones we are no longer promoting these following keyword phrases but spam comments are keeping these alive. I post the comments and then respond to them. They mostly thank me for lists that no longer exist and I point this out. This produces enough fresh content to keep these pages ranking well. I laugh every time someone thanks me for the list that is no longer there.
Do Follow Blog Lists #1 out of 110 Million results
Do Follow Blogs #4 out of 141 Million results
Do Follow Forums # 1 out of 137 Million results
Over the past year our website traffic has also increased 700 % from year one to year two. That really might be the most amazing statistic of them all. The blog has generated only three negative mentions that I am aware of. We use Google Alerts to monitor this so it is unlikely that we missed the negative posts. That is fairly amazing. Success usually brings out a certain amount of detractors from around the blogosphere.
The number of comments that actually got posted was 1286. I likely deleted 6 times as many. When I started out it was a while before anyone noticed. It wasn’t until the Do Follow List made the first page of Google did we start getting comments. So I am very pleased with a little more than three comments a day.
I am usually a goal oriented person but I didn’t have any written down for the WordPress area. I did have a silent goal to take to take the Do Follow List to the first page of the Google results. I quietly hoped to take 12 other keyword phrases would land onto the first page. That turned out to be a huge challenge. Targeting a link building program around so many keywords is very challenging.
That task was made easier by the fact that my life partner, Geri became an active business partner after I scored a sweet one year management contract. She became the official link builder for our clients and I built links and wrote the blog posts. She also keep the lists current which was on easy task.
The year concluded with a total of 275 posts. This is a monumental feat for me. I am not the best writer in the world but things did improve overtime. I did experience fatigue around the time of the national elections. Lately, the business has picked up which makes blogging more difficult.
This year will be all about establishing goals. I did have one goal from last year that ended up to be unrealistic. I wanted to launch a new website every 6 weeks. The goal was to have a SEO site in the top 100 markets in 5 years. We did launch 5 city specific sites that all rank #1 but generate few leads and no business. Did I say that I am a dreamer.
Now, my goals are a bit more realistic for the coming year. I hope to sell our cleaning services website and our Mountain View SEO site. I plan on launching a local social media site, an SEO site that targets the city of Phoenix. I will eventually complete our Holistic SEO site. I would also like to increase our billable services. Well, that’s our story and I’m sticking to it!
How does your site rank?
We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”
We are now using the Scratch My Back Marketing plugin. This anti spam plugin simply requires that your comment be at least 150 characters in length or it is automatically rejected. It’s that simple. We are now forcing commenters to do what we were requesting for months on this blog that you leave a good comment! The blog also uses Keyword and Comment Luv. Please note that if you only include keyword your comment may be used put you will not obtain a link!
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment. We then will provide you with an anchor text Do Follow Link. It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange good comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical Link Building Training Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.