How to Construct Page Titles For High Rankings
December 24, 2009
This is a rewrite of an old favorite of mine. It covers the basics of how I got into this business sorta.
We have learned, as many of you have the importance of creating effective Page Titles for your website. When talking to clients, potential clients, or individuals at business mixers this is how we explain Page Titles. We compare Page Titles to the “location, location, location” mantra of real estate. The Page Title is that important.
A lot has been written about the use of effective Keywords in page titles. Since Google allows only 65 spaces for your title you should stay within this parameter. You can go longer and it will be indexed, but it will not appear in the SERP’s. If you’ve ever seen a title in the results that ended like this … then you know that the title went beyond the 65 character limit.
There is a very good reason why you should not go long. Around 45% or so of web searchers use the Page Title when choosing to click on a result. So if your keyword appears beyond the space limit it will be out of view. Out of sight often means that your effort has been wasted. Don’t get greedy and over optimize as it will work against you.
Also don’t include throw away words like and or the. Eliminate using symbols such as @,$,!, or & and also avoid using commas. We are going to take a look at the home page title from our old house cleaning website. This site launched an SEO career. It should become apparent why very soon. The Page Title reads:
Tucson House Home Cleaning Janitorial Service Office Business
And these are some of the possible combination of Keywords that include the Geo-targeted keyword Tucson.
Tucson Cleaning Service
Tucson House Cleaning
Tucson House Cleaning Service
Tucson Home Cleaning
Tucson Home Cleaning Service
Tucson Janitorial
Tucson Janitorial Service
Tucson Janitorial Cleaning Service
Tucson Office Cleaning
Tucson Office Cleaning Service
Tucson Business Cleaning
Tucson Business Cleaning Service
So this gives us a total of 12 Keyword phrases in the title.
This is how I ruled the SERP’s in Tucson for our cleaning service website. It ranked as many as 33 times on the first page of Google. Did I say that we closed that business and now exclusively provide web services. Sure these are niche markets that have very few searches every day or month. That’s why a local business or niche website must target long tail keywords. You must target as many possible keyword phrases related to your business as possible.
I have had many SEO professionals berate me for my niche approach to SEO. They always say “Well, that keyword doesn’t get many searches.” I counter it does matter because I rank well for the services that I offer and in the markets where I offer them. Some people have a hard time acknowledging others who are successful in their field of business.
The real beauty of page titles is getting two pages indexed on the first page of the Google results. This can be easily done if you target the same keyword phrase on two pages. Just to a Google search for Tucson SEO or Tucson SEO Solutions and you will see what I mean. Just make minor changes in the titles and you’ll be OK. Never, I mean never use duplicate page titles.
Remember never repeat the same word twice in your page titles it is a total waste. Strangely, I see SEO’ers doing this mistake all the time.
Are you ready to create effective page titles?
We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”
We are now using the Scratch My Back Marketing plugin. This anti spam plugin simply requires that your comment be at least 150 characters in length or it is automatically rejected. It’s that simple. We are now forcing commenters to do what we were requesting for months on this blog! The blog also uses Keyword and Comment Luv. Please note that if you only include keyword your comment may be used put you will not obtain a link!
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment. We then will provide you with an anchor text Do Follow Link. It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical Link Building Training Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Website 101 -Does Your Website Sell?
April 16, 2009
Today I spent a few hours off an on asking and answering SEO related questions. While I have written in the past to be careful when using forums, I feel much differently towards the users and administrators of this forum.
There is generally a positive approach here. It seems to be a good place to ask questions with an expectation of getting was fairly reasonable answer. The genesis of this post was when I read someone asking for an example of good selling on a website.
I referred him to a post that I had previously written on the subject. The article KISS My Website discussed how you should “Keep It Simple Stupid.” It went on to explain that one should use an old fashioned and very basic sales 101 technique. It is called a features and benefits presentation which always concludes with the “call to action.” This means simply to ask for the sale.
Still other websites, such as a service business, have a need, and that is to conclude your visit when you initiate contact by email, or preferably a phone call. These websites are about lead generation or setting appointments. They are no different when it comes to how they should sell themselves. It’s that they have a different conversion.
A good sales presentation is just the beginning. Everything that your website does should be built around and should support the sale presentation. Your goals should be to keep your website user friendly and make sure that your pictures or graphics enhance your content. Images cause eye tracking problems and make it more difficult to concentrate on the content.
Does your website sell?
We are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful links as part of what I call “Scratch My Back Marketing.”
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv. We also use the Top Commenter plugin as well!
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business SEO solutions and venture further.
And to learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions
If your business is located in the US, Canada, Wilcox, Phoenix, Glendale, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Website Stats Reveal Hidden Gems – A Follow-Up
November 16, 2008
Every few days or so, I get around to checking where our website traffic is coming from and what pages are generating the most traffic. Shortly after we created our “Do Follow List” it became the most frequented page visited. It has stayed that way for three months and doesn’t look like it will be fading anytime soon.
The second most visited page is our blog. This makes a lot of sense, we post often and each new post is submitted to Technorati, Digg, Stumble, Reddit. We also ping a large number of sites and we also submit each post to Google’s Blog Search.
The third most visited web page is the home page. This traffic is generated by the search engines mostly. This is the group most likely in need of our services.
The #4 and #5 positions are taken up by more recent blog posts. One of those is for our “Do Follow Forum List.” It originally was part of a much larger list but was recently separated to create a series of smaller lists. These two pages have just moved up into the top 5 since I last reviewed my website stats.
I tell you this to point out that there is a lot of very useful information hidden within your statistics. I have determined that posts that create value for the visitors become the most visited pages. This seems like common sense I know, but these insights can be useful.
You can begin to see patterns both positive and negative. If you are one of those inclined to take a closer look at things you might find some real gems here. Let’s say a post generated 500 visits but only 5 comments. This might reveal that you are a great marketer but that your content is weak.
Follow-up - After this post I took another look at what searches people were using to find us and I was surprised by something that I had noticed. We had a new Keyword phrase as the most searched query. We have been targeting Phoenix SEO for sometime. There are many websites working to gain or maintain the first page for this search. So it has been difficult to gain a presence on Google’s first page.
We managed to crack the the #10 position for three days running. Even at the 10th spot we were able to generate a bunch of traffic. This blew me away and encouraged me that my efforts were worth it. I was very surprised by this gem. We will now work to polish it to perfection.
When you take the time to analyze your statistics you can find some very amazing pieces of information. For many of you, this is something that you already know, but for many website owners this is all new to them. So if this is new to you, then definitely it is time to add Google Analytics. Its a free Google tool.
We recommend that your stats be reviewed weekly!
So I ask when is the last time you looked at your website stats?
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
To learn more about our services please check out these links:
Local SEO Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization
Small Business SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Do Follow Blog List
If your business is located in the US, Canada, through out Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO or Internet marketing. Please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.