How to Construct Page Titles For High Rankings

December 24, 2009

This is a rewrite of an old favorite of mine. It covers the basics of how I got into this business sorta.

We have learned, as many of you have the importance of creating effective Page Titles for your website. When talking to clients, potential clients, or individuals at business mixers this is how we explain Page Titles. We compare Page Titles to the “location, location, location” mantra of real estate. The Page Title is that important.

A lot has been written about the use of effective Keywords in page titles. Since Google allows only 65 spaces for your title you should stay within this parameter. You can go longer and it will be indexed, but it will not appear in the SERP’s. If you’ve ever seen a title in the results that ended like this … then you know that the title went beyond the 65 character limit.

There is a very good reason why you should not go long. Around 45% or so of web searchers use the Page Title when choosing to click on a result. So if your keyword appears beyond the space limit it will be out of view. Out of sight often means that your effort has been wasted. Don’t get greedy and over optimize as it will work against you.

Also don’t include throw away words like  and or the. Eliminate using symbols such as @,$,!, or & and also avoid using commas. We are going to take a look at the home page title from our old house cleaning website. This site launched an SEO career. It should become apparent why very soon. The Page Title reads:

Tucson House Home Cleaning Janitorial Service Office Business

And these are some of the possible combination of Keywords that include the Geo-targeted keyword Tucson.

Tucson Cleaning Service

Tucson House Cleaning

Tucson House Cleaning Service

Tucson Home Cleaning

Tucson Home Cleaning Service

Tucson Janitorial

Tucson Janitorial Service

Tucson Janitorial Cleaning Service

Tucson Office Cleaning

Tucson Office Cleaning Service

Tucson Business Cleaning

Tucson Business Cleaning Service

So this gives us a total of 12 Keyword phrases in the title.

This is how I ruled the SERP’s in Tucson for our cleaning service website. It ranked as many as 33 times on the first page of Google. Did I say that we closed that business and now exclusively provide web services. Sure these are niche markets that have very few searches every day or month. That’s why a local business or niche website must target long tail keywords. You must target as many possible keyword phrases related to your business as possible.

I have had many SEO professionals berate me for my niche approach to SEO. They always say “Well, that keyword doesn’t get many searches.” I counter it does matter because I rank well for the services that I offer and in the markets where I offer them. Some people have a hard time acknowledging others who are successful in their field of business.

The real beauty of page titles is getting two pages indexed on the first page of the Google results. This can be easily done if you target the same keyword phrase on two pages. Just to a Google search for Tucson SEO or Tucson SEO Solutions and you will see what I mean. Just make minor changes in the titles and you’ll be OK. Never, I mean never use duplicate page titles.

Remember never repeat the same word twice in your page titles it is a total waste. Strangely, I see SEO’ers doing this mistake all the time.

Are you ready to create effective page titles?

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