How to Construct Page Titles For High Rankings
January 27, 2011
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
How to Construct Page Titles For High Rankings
This is an update of a post from 2008.
We have learned, as many of you have the importance of creating effective Page Titles for your website. When talking to clients, potential clients, or individuals at business mixers this is how we explain Page Titles. We compare Page Titles to the “location, location, location” mantra of real estate. The Page Title is that important if you want to rank your website well in the search results.
A lot has been written about the use of effective keywords in page titles. Google limits the length of the page title shown in its results to around 70 characters. You can go longer and it will be indexed, but it will not appear in the SERP’s. If you’ve ever seen a title in the results that ended like this … then you know that the title went beyond the 70 character limit. This limit includes spaces.There is a very good reason why you should not go long. Around 45% or so of web searchers use the Page Title when choosing to click on a result. So if your keyword appears beyond the space limit it will be out of view. Out of sight often means that your effort has been wasted. Don’t get greedy and over optimize as it will work against you.
Also don’t include throw away words like and or the. Eliminate using symbols such as @,$,!, or & and also avoid using commas. We are going to take a look at the home page title from our old house cleaning website. This site launched an SEO career. It should become apparent why very soon. The Page Title reads:
Tucson House Home Cleaning Janitorial Service Office Business
And these are some of the possible combination of keywords that include the Geo-targeted keyword Tucson.
Tucson Cleaning Service
Tucson House Cleaning
Tucson House Cleaning Service
Tucson Home Cleaning
Tucson Home Cleaning Service
Tucson Janitorial
Tucson Janitorial Service
Tucson Janitorial Cleaning Service
Tucson Office Cleaning
Tucson Office Cleaning Service
Tucson Business Cleaning
Tucson Business Cleaning Service
So this gives us a total of 12 Keyword phrases in the title.
This is how I ruled the SERP’s in Tucson for our cleaning service website. It ranked for 33 different keyword phrases on the first page of the Google results. Did I say that we closed that business and now exclusively provide SEO services.
Sure these are niche markets that have very few searches every day or month. That’s why a local business or niche website must target long tail keywords. You must target as many possible keyword phrases related to your business as possible.
I have had many SEO professionals berate me for my niche approach to SEO. They always say “Well, that keyword doesn’t get many searches.” I counter it does matter because I rank well for the services that I offer and in the markets where I offer them. Some people have a hard time acknowledging others who are successful in their field of business.
The real beauty of page titles is getting two pages indexed on the first page of the Google results. This can be easily done if you target the same keyword phrase on two pages. Just to a Google search for Tucson SEO or Tucson SEO Solutions and you will see what I mean. Just make minor changes in the titles and you’ll be OK. Never, I mean never use duplicate page titles.
Remember never repeat the same word twice in your page titles it is a total waste. Strangely, I see SEO’ers doing this mistake all the time and I laugh at their folly and inexperience.
When you create your page titles it is better if you list your product or service first then add the city. SEO Tucson is how real searchers will find my business. SEO guys will usually search for Tucson SEO. I have followed the differences for several years and this is what I have found. Those who search using SEO Tucson stay longer on the site and they visit more pages.
Here is the reason why this is so. Someone searchers for SEO first and they don’t find what they were looking for. Then they search again and add Tucson to their search query. However, this trend is disappearing for those who use Google as it delivers results based on your ip address. So even if you did not express a local intent Google may provide you with local results or a mix of local and national depending on the competitive nature of your query.
Are you ready to create effective page titles?
What say you?
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Comments
One Response to “How to Construct Page Titles For High Rankings”
I have found this very educative. But if you had keywords where you had to use different variations of a word such as designers, design, designing, designs etc. how would you creatively embed all these in your title without exceeding the 65 character limit?
Admin: It would simply read Tucson Website Design Designer Designing Designs or something like that.