Does Your Service Website Meet The Needs Factor? V 2.0
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This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Does Your Service Website Meet The Needs Factor? V 2.0
Sometimes, especially when this blog was new and I wanted to make daily posts I would write short and to the point articles. I have never been one to do much linking out to other sites when I write. I would rather tell the story myself than rely on others to tell the story for me. A lot of what I wrote about in the early days of this blog came from observations. I have again refreshed an old post that deals with service websites.
A service websites job is for lead generation for the services that they provide. However, most of them fail to realize that their job is mainly to fill a need. This post takes a look at the needs factor for these types of websites.
The original post:
It is fair to say that many buyers of website services and many designers don’t understand that service website visitors are “Need Buyers.” These buyers, as a group, do not want to be provided with any “Wow Factor” from your website.
Believe me, when my vehicles AC wet out on April 14th in Tucson, I wasn’t buying “Wow” when I did my Google search for “Auto AC repair Tucson.” I needed my AC fixed, as of yesterday. I was a “Needs Buyer.”
All I cared about was, could you solve my problem (Need) today? (Benefit) During my Google search if I clicked towards your website and it loaded slow because of flash on the site I would just click away.
If you didn’t make it easy for me to determine that you could solve my problem I would also leave. It’s fair to say that most service purchases are accompanied with a fair amount of stress. This is especially true for purchasing for buying website services. The consumer generally isn’t sure what is best for their needs.
Our websites are designed to clearly define what your website is offering. We also define the benefit for the consumer. The benefit here is that you are the business that best can fulfill their needs. We also assist you in providing what is known as “a call to action.” This is the part where you actually ask for their business.
The service business website needs to create leads and appointments, so there primary goal is to create an inquiry by email and preferably by phone. If the designer that you are choosing doesn’t understand how to build a website for the ‘Needs buyer” you should probably find one that does.
Think about it…. If your homes roof is leaking or your car will not start, do you really care about a websites look and feel? No, you want to know this, “Can you solve my problem, and can you do it now?
More to this update: Tucson SEO Solutions no longer offers website design or redesign services although we still have pages on the site for these services. We will work with clients to improve their content so that its is developed to create a sales funnel. I am not a designer and I simply could not find designers who could follow my instructions and timetables. It just became more hassle than it was worth.
Does your website offer solutions?
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lol I had to laugh when you gave your A/C example because it really does bring this subtle point home. Getting a customer to a service site is only a minute part of the battle when the site is not ready to funnel a customer toward picking up the phone or stopping by. We learned this all too late after spending many months and thousands on advertising a horrendously inadequate version of our site. Thanks for pointing this out once again! :)
I didn’t realise you no longer offered website design services, I had recently recommended you! I hope you continue to do well with your other endeavours though.
It’s a shame you don’t offer web services anymore but you’re right not to if you can’t find people to do what you want. Better to do that than offer a below par service.
As for my site, I’m not really sure if it meets the needs factor at the moment but I think I have an idea to make that happen.
Thanks for the post. I appreciate the info on blog comments and will surely start looking out for people who are using automated programmes for making blog comment posts.
keywords not allowed here or spam!