Website 101 -Does Your Website Sell?

April 16, 2009

Today I spent a few hours off an on asking and answering SEO related questions. While I have written in the past to be careful when using forums, I feel much differently towards the users and administrators of this forum.

There is generally a positive approach here. It seems to be a good place to ask questions with an expectation of getting was fairly reasonable answer. The genesis of this post was when I read someone asking for an example of good selling on a website.

I referred him to a post that I had previously written on the subject. The article KISS My Website discussed how you should “Keep It Simple Stupid.” It went on to explain that one should use an old fashioned and very basic sales 101 technique. It is called a features and benefits presentation which always concludes with the “call to action.” This means simply to ask for the sale.

Still other websites, such as a service business, have a need, and that is to conclude your visit when you initiate contact by email, or preferably a phone call. These websites are about lead generation or setting appointments. They are no different when it comes to how they should sell themselves. It’s that they have a different conversion.

A good sales presentation is just the beginning. Everything that your website does should be built around and should support the sale presentation. Your goals should be to keep your website user friendly and make sure that your pictures or graphics enhance your content. Images cause eye tracking problems and make it more difficult to concentrate on the content.

Does your website sell?

We are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful links as part of what I call “Scratch My Back Marketing.”

The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv. We also use the Top Commenter plugin as well!

It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.

Are you ready to exchange comments for links?

This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business SEO solutions and venture further.

And to learn more about our services please check out these links:

Local SEO Services Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization

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If your business is located in the US, Canada, Wilcox, Phoenix, Glendale, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!

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