Does Your Website Sell?
November 26, 2008
Today I spent a few hours off an on asking and answering SEO related questions. While I have written in the past to be careful when using forums, I feel much differently towards the users and administrators of this forum.
There is generally a positive approach here. It seems to be a good place to ask questions with an expectation of getting was fairly reasonable answer. The genesis of this post was when I read someone asking for an example of good selling on a website.
I referred him to a post that I had previously written on the subject. The article KISS My Website discussed how you should “Keep It Simple Stupid.” It went on to explain that one should use an old fashioned and very basic sales 101 technique. It is called a features and benefits presentation which always concludes with the “call to action.” This means simply to ask for the sale.
Still other websites, such as a service business, have a need, and that is to conclude your visit when you initiate contact by email, or preferably a phone call. These websites are about lead generation or setting appointments. They are no different when it comes to how they should sell themselves. It’s that they have a different conversion.
A good sales presentation is just the beginning. Everything that your website does should be built around and should support the sale presentation. Your goals should be to keep your website user friendly and make sure that your pictures or graphics enhance your content. Images cause eye tracking problems and make it more difficult to concentrate on the content.
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so many sites forget the bottom line is that the site is a vehicle for showing and telling about your products or services and to make a connection with the customers. not to scare them off with flash and trash.