Google Alerts Us To New Competition – Thanks Google
May 7, 2008
This post is a response to a new competitor in the Tucson SEO market. That company is Search Engine Internet Marketing, SEO. I discovered them because of a Google alert. I have an alert sent to my email every time Tucson SEO is indexed by Google.
It is simply a wise business practice to be monitoring the Internet for the appearance of your business name, or variations of your businesses name. You never know when someone may be using your businesses name without permission. You also want to protect yourself from jilted lovers, former employees, or even dissatisfied customers who may want to bash you and ruin your reputation. Yes, Google alerts is the first line of defense.
When you use Google alerts it serves as an early warning defense system. It will alert me to any page that appears in its index that has those targeted words in the content. Most of my alerts are generated by us through the use of sites like Craigslist or Digg.
However, if a competitor, like the new kids on the block I mentioned earlier suddenly appears in my market and uses our targeted words we are notified. I visited the blog that we were alerted about and made a comment and asked to meet the owner for coffee. It is our policy to meet all of our competitors. If I like them I will be glad to send them business. We are very selective when choosing clients and what markets that we target. A good example is Pay Per Click, since we offer only organic SEO it is nice to have a trusted company to refer PPC businesses to.
What really caught my eye was that this company went “Niche SEO’ on me and targeted “Tucson SEO packages.” So this post is targeting that phrase. It is our shot over the bow, a warning shot, to let them know we meet all newcomers head on in our market. I am committed to take this post to the #1 position for this keyword phrase.
We don’t believe in packages because we favor a Holistic SEO approach. We had not targeted this phrase, but we are now. We never offer stand alone SEO services. Our observations have shown that every website that needs SEO also has other problems related to usability or lack a sales presentation. We believe it is a waste of time to bring traffic to a broken website.
We will follow up and inform you and how this all plays out.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
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