Does Google Give An Unfair Linking Advantage To Established Websites?
July 25, 2008
Since Google has encouraged blogs not to pass link juice, a valuable but very time consuming white hat method has been diminished. For many website marketers, making comments on blogs were our main or only tool for acquiring links.
Many blogging platforms, such as WordPress have been set as “No Follow.” This simply means that the link created by leaving a comment is only good for generating website traffic. The “No Follow” link attribute renders the link incapable of assisting in the pursuit of higher search ranking.
In the past we would begin blogging our way through Top Ranks huge SEO – SEM list at the beginning of each month. The goal was a letter a day. This left a few extra days for things like the letter “S.” Back then almost all blogs were “Do Follow” now most of them are not.
We just completed covering the entire list scouring for blogs to be included in our “Do Follow List.” I was shocked by how few blogs are actually passing link juice. Since thousands of websites depend on this method they now are scrambling to figure out how to find usable links.
This is where I believe Google gives an unfair advantage to established websites that have already accumulated a huge amount of links. New websites are playing by a different set of rules then the older sites used when they established their links in the past.
The Top Rank list is a good example of that advantage. If you worked the list in one month you might have ended up with 300 links from one list. Now you might be lucky to get 30. Thus Google is making it roughly 10 times harder to obtain links through this method.
It becomes extremely more difficult to produce enough links to overcome any website with a sizable link advantage. The unintended consequence is that this sharply increases the cost related to any website link building program.
Another unintended consequence is that it will force many out of the ethical white hat approach to search marketing. They will conclude that if you can not win by playing by the rules then they will find new ways to manipulate the search engine.
Like many things in life, solving one problem often creates another one somewhere else. Now, don’t get me wrong I’m a big fan of Google; we owe our businesses existence to Google. We are merely writing about our industry, and Google is the Big Dog in this neighborhood. When you write about websites and linking you inevitably will write about Google.
We invite you to join the conversation and leave a comment. We also invite you to continue the conversation on your blog or perhaps use a trackback, or maybe even social bookmark this article, give it a Digg or Stumble it.
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Comments
7 Responses to “Does Google Give An Unfair Linking Advantage To Established Websites?”
No Follow appears to no effect on comment spammers at all. As long as they get thier site in front of real eyeballs, they win.
Hi Rob,
Your comment seems a bit off topic, but I do agree with you on the point that you have made, The point that I was making is that since links are so hard to acquire these days, the advantage goes to those who already have a website and lots of established links.
Thanks for visiting and commenting. I checked out your website, you have an interesting service. We wish you the best.
Sorry if it seemed a bit off. I was reading somewhere else today about the same subject, and I was in a hurry. :p I agree that this will make it difficult for new blogs, but I think the reasoning behind the new “No Follow” link is flawed from the get go. Sure, comment spammers will not be ranked as high in the search engine, but they get paid by the number of referrals they generate and readers are still going to click on those links whether or not the link generates “Google juice”.
And as a small aside, your last three sentences are unnecessary. No need to apologize for having an opinion!
Google has to maintain index quality. If someone is going to keep a site going for years it’s a sign of possible quality. Black Hats can throw up a hundred domains in a day and point thousands of links towards them, but they can’t fake an aged domain as easily (e.g.. they’d have to buy one: more expense and harder to find).
Admin: Thanks for the fresh content but this comment doesn’t pass our Comment Policy Guidelines
Thanks so much for the post. It is very important to gain one way dofollow links. Any links are good, including no follow links because they can possibly gain you more visitors, but there are three important things to look for in finding links to increase you search engine rankings. It is important to find a relevant site with a high pr that allows dofollow links. Thanks! :)
Just a quick note for your SEO, the title of this page (when viewing the link from the left with no comments on, its a wildcard not pulling in any keywords and showing up as %keyword%.
The do/no follow question is a hard one for blogs, if you have them turned on your encourage comments and interaction but also spam. Having them off discourages spam and also comments, looking deeper though having them on often encourages people who fly by and make a single post and are never seen again and while having them off reduced spam it also reduced the number of times your posts are read.
Admin: I don’t link to one article sites, especially a poorly written article about link building.
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