Google Trusts Anchor Text More Than Text On Your Websites Pages
July 13, 2011
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Google Trusts Anchor Text More Than Text On Your Websites Pages
This was originally posted back in 2008.
There is a seldom known fact that your targeted keywords don’t actually need to appear on the page for you to rank for that keyword. Let me explain this one for you. The search engines and Google specifically trust anchor text in a link. So much so that they will rank a page for a keyword that doesn’t actually appear on that page. This isn’t some joke or something that I made up but it is a well known fact for those that have been in a link building business for some time.
This goes against everything that you will likely have ever heard before. Here is how I discovered this quirk in the algorithm. I compete for the keyword phrase “Niche SEO.” We had been ranking # 1 for this keyword phrase for months when we where overtaken by a directory site. I was curios what was going on so I visited the site. The acronym SEO appeared several times on this page but the word niche did not.
This really got my attention so I did some research by visiting the forum, SEO Chat. I started a thread to inquire how this site could rank for a word that never appears on their website. I would soon discovered that this forum is full of some intelligent but rude people. I got my answer but I was worked over pretty good in the process. Warning: do not use this forum if you are new to the industry and you don’t have thick skin. The answer was in the anchor text that was being used in the links pointing to that page included the word niche.
As it turned out the person who owned that directory also owned several forums. Many of the links in his signatures said niche directory or niche SEO directory. So Google was giving more weight to the anchor text then the actual text on the page. I was blown away by this revelation. This like any trick used to fool the search engines eventually fails. The search engines figure out what you are doing and downgrade your web page. After about three months this site disappeared from the first page of the search results and eventually into oblivion in the ranking results.
What say you?
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Comments
6 Responses to “Google Trusts Anchor Text More Than Text On Your Websites Pages”
Very interesting stuff. Being that I am new to the whole SEO world, I have done a ton of research over the past few weeks trying to conjure up as much information as my mind would fit. But this is the 1st time I have ever heard about this. Sounds like you can only manipulate Google for so long until they figure you out..
Anchor text in your inbound links is the main factor when building backlinks.Use of anchor texts must be given the highest priority whenever an SEO campaign is started.keywords in anchor text increases the chance of your visibility in google for the targeted keyword.Different keywords must be used as anchors and should not be the same
.-= Mike@IT Outsourcing´s last blog ..Why Silverlight in Web 2.0 ? =-.
Anchor text always represent theme of your site, its enhances the relevance of the targeted Page. Anchor text is great! That is why
It’s important to make the most out of your link by choosing the right anchor text relevant to the web page
I always thought that your keyword had to appear on your page, so it’s great to know that you will be ranked specifically on your anchor text by Google, even if it isn’t appearing on your page.
Admin: Mark, this is only temporary and not recommended.
Anchor text always represent theme of your site, its enhances the relevance of the targeted Page. Anchor text is great! That is why
It’s important to make the most out of your link by choosing the right anchor text relevant to the web page
I had noticed that on several high ranked sites that when you try to view the cached version Google always said “these keywords only appear in links to this site”, but never knew what it meant. Thanks for the explanation.