Get On The First Page Of Google Today… Really
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Get On The First Page Of Google Today… Really
This post was originally posted in 2008.
Get on Google’s First Search Engine Results Page today. It sounds like some kind of SEO gimmick I know, but it’s true. Using websites like Craigslist and MSN , is where this begins and both are free. Free classified ads placed on these websites rule the SERP’s when used correctly. They allow you to post just about anything. However, they all have different rules so make sure you are aware of them.
Craigslist allows you to use HTML and place links in your ads to your website. These are great for driving some traffic to your website, but they no longer pass link juice. However, the same does not hold true for MSN. You can use Anchor text links on MSN but it has to be copied from somewhere else. You can not directly place HTML in MSN ads as you can on Craigslist.
The key to how all this works is in using your keyword phrases in your titles and in your content. A little basic SEO goes a long way here. That means using basic SEO techniques on another website to drive traffic to your website.
This works extremely well for long tail keyword phrases and for local websites. I have used this technique for the term “affordable Nike drivers.” Recently, within 2 days we were able to acquire the first 5 results on Google’s first page for this search term. This was an experiment and a learning lesson for a “would be rookie SEO” in the 206 zip code! (This is a story for another day) I did this several months ago.
This method can also be used for branding purposes. This is accomplished by placing your business name in the forefront of your ads or in your ads contents. This assures your company name will appear in the snippet field of each search result, if done properly. Since around 47% or so of searchers use the snippet when deciding whether to visit your site, you business name needs to be there.
You will want to write something like this. My business is XYZ and we provide XYZ.
While these methods will drive traffic to your website, the real secret here is not about the traffic that is produced. No, it was about denying my competition access to Google’s first page of results! Think about it, for every place you have taken up with your free classified ad or social media comment, you have removed your competition from the first page of search results.
I did this as an experiment in late 2010. I was able to acquire the first 15 positions in Google for the term Local SEO Arizona. I did it to make a point.
Also remember this, 89% or so of web searchers never go beyond the first page of results, those sites that are bumped from the first page are now less competitive. Some have suggested to me that this is not fair. While they are entitled to there opinion I would strongly disagree.
Tucson SEO Solutions has used this technique almost daily for over a year for the search term “Tucson SEO.” There are days when we have able to acquire 9 out of 10 positions for this search. Usually, we hold down 3 or 4 positions. It just depends how busy we have become. When we placed 9 out of 10 we were not a very busy SEO company and we spent a lot of time branding ourselves.
Give it a try if you like, just please do follow the rules on each site and be ready for immediate search results. Do a search for “affordable Nike drivers” and you see what we mean.
Did we mention that I have never spent a penny on marketing on line. I have spent hundreds on printed materials for expos but never a penny on line.
What we have written about here we offer as training that is included with our website design and redesign services but in greater detail and it covers many more options.
Update 01/06/2011: MSN closed its free ads site that I referred to here. I now use social media sites and place blog posts or videos to accomplish the same thing. These work extremely well in local and niche markets as I mentioned earlier.
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What a great useful ideas presented here. I will begin to apply them and see what happens. Thanks
The tips provided in this article can be correct and proven but what I have heard is that search engines doesn’t like the link from classified ads.
Admin: Sanjay, you seem to have missed the point here. This article wasn’t about link building for higher search rankings. It was about dominating the search rankings period!