Creating Fresh Content For A Static Website
August 18, 2009
This is a question that we hear often at our SEO and website training seminars. A static website is a site that was not created to be updated. These sites suffer in the search rankings because they have nothing new to offer the search engines. You see, search engines like fresh content.
It is much easier to obtain and maintain high search rankings if you update your website on a regular basis. The easiest way to provide fresh content is to place a blog on your website. However, many small business website owners don’t want anything to do with a blog. They either do not understand what a blog is or does or they are unwilling to manage a blog. Blogs do require time to implement properly.
One solution is already available to website owners who use a newsletter to market their business. Let’s say you have a monthly newsletter and you write the articles for this newsletter over a one month period and then email this your readers.
What we suggest is that you place these articles on your website as they are written. Then pull these articles into your newsletter when you are ready to email them. Then you start the process all over again. Depending on how you have your web hosting set up this could be a simple or a very difficult process. These article should includes links to your main sales pages to be most effective. That way when the search engines crawl this new content they will follow these links to your other pages.
To complement this process you will need to have am XML site map on your site. This sitemap will need to be updated when you add new pages to assure that it gets crawled and properly indexed.
The same process can be used for an FAQ page. The whole idea here is too generate new content on your website. If you choose the FAQ page for updating make sure that you include links to your sales pages.
Most quality web hosts allow you to readily edit your web pages through a file manager. Whenever, you are editing websites files first copy them into a text edit such as notepad, in case you experience a problem when saving your files. Once you have saved your updates then visit your website to view the changes. You may need to refresh your browser first. If you experience a problem you will have a saved copy in notepad to copy back into your file manager.
Some web host companies require that you use an FTP client to load your updated files. If this is the case then this process is best left to an experienced webmaster.
We are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful links as part of what I call “Scratch My Back Marketing.”
Are you ready to take your static site to the next level?
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv. We also use the Top Commenter plugin as well!
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
We at Tucson SEO Solutions are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful backlinks as part of what I call “Scratch My Back Marketing.”
The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv.
It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.
Are you ready to exchange comments for links?
This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business solutions and venture further.
Too learn more about our services please check out these links:
Local SEO Services Tucson Website Designs Tucson Search Engine Optimization Phoenix SEO
Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions Arizona SEO Solutions
Ethical Link Building Training Affordable Website Designing Tucson
If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!
Tucson SEO… Solutions that create probabilities out of possibilities.
Comments
4 Responses to “Creating Fresh Content For A Static Website”
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How much fresh content is needed to satisfy the search engines? Is it a specific number of words? Well looks like I have some learning to do.If you have the answers I’ll be coming back to read more of your post.
Nice post as usual , visited your blog after a month , most of the problem is that people are so busy to update content on their website or they don’t think its important , they don’t realize that is they want to be authority website in their niche they need to publish new content frequently
.-= Tom @ Car Wheels´s last blog ..7-20 bently =-.
Visitors who visit your site always look for content that is fresh and new apart from the ones that is already present.
1)Static website designs can be converted to a content management system as no database is needed to be created.
A CMS allows users to amake changes to their website content quickly and easily through the use of an administration section on their website and a database (usually MySQL, MSSQL or Access.)
2)Include social media feeds like twitter and facebook feeds to your site.
Interesting site and topic. There are many sources of free content out there including all the article sites and even videos from youtube. RSS feeds are another possibility. If you use Wordpress there are auto blogger that will look for rss feeds and convert them to posts.
Admin: I was referring to static sites. This article was not about blogs and I don’t link to article sites.