Another Look at Google Analytics

December 21, 2008

This is a feature that we are implementing with each post. It is here because we provide small business SEO solutions all across Arizona. At this time we would like to thank our friends and clients for their support. If you have landed here looking for our Internet marketing or SEO services in Sedona, then please follow this SEO link.

Another Look at Google Analytics

No this article does not cover all the great new features that have been added to Analytics recently. What I am going to suggest that you start paying more attention to time on site and more specifically time on each page stats. They will reveal much about the quality of your content and whether it meets the visitors expectations.

This site, of ours, is a hybrid of sorts in that it includes 14 static pages where we sell our services and tell our story. Then there is the blog that has a completely different audience. So in many ways this site is two in one. They both serve completely different purposes and audiences. All of the static pages use a sales funnel designed to elicit a buying decision. The blog, however, loosely applies these principals. Its pages offer mostly reference material and information.

What I am looking for on my static page is an average of about 7 minutes per page. If this drops below this level and stays there for 30 days or so I would then consider updating that pages content.

When examining time on page stats for the blog there are many more factors to consider. Was the page brief or detailed? Did the post include links to other sites? What was the topic of the post? If you study these time on page stats you can eventually develop a feel for what your readers are interested in and you can then make adjustments.

Average time on pages this is a real indicator if people like your site and its content. Average time on site is nice but mostly useless. There are other considerations as well. It is important to determine where your traffic is being generated from. If you social bookmark your blog posts you can expect these pages to have a considerably lower time on page stats.

Are you ready to review your website analytics and win?

We are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful links as part of what I call “Scratch My Back Marketing.”

The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv) and if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv. We also use the Top Commenter plugin as well!

It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.

Are you ready to exchange comments for links?

This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business SEO solutions and venture further.

And to learn more about our services please check out these links:

Local SEO Services Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization

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If your business is located in the US, Canada, Sedona, Phoenix, Glendale, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!

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