Is Your Website Too Busy?

September 13, 2008

A good sign that your website is to busy can be found by taking a good look at your Google analytics. If you see that your website has a high bounce rate then your website just might be to busy. Busy websites think that everything needs to be crammed into the home page or any page for the matter. They seem to not be able to comprehend the concept of KISS. Keep It Simple Stupid!

As an internet marketer and SEO provider I visit dozens of website a day. I am amazed by how many websites are so busy that I couldn’t find what I was looking for. These sites cram so much information that it makes using the website very difficult. Try visiting a major retailer and you will see what I mean.

These sites are often put together as if they were a newspaper and use a multi column approach. When I see these pages beginning to load I usually leave. Experience has shown me that these sites are so difficult to use that I seldom find what I am looking for.

Earlier this year we needed to find out where we go to vote for the primary election in our city. We had moved since the last election cycle and didn’t know where our polling place was located. My honey said she heard on the evening news that voting information was available on the TV channels website.

I am sure that it was there but I could not find it so I gave up and called the local Democratic headquarters for the information. That site was trying to do way too much and ended up not being useful.

This is where market research is very useful. Ask your friends, family, business associates, and strangers to visit your website. Ask them for an honest evaluation of their experience. Take the time to make up an evaluation form. Limit it to 5 or 6 open ended questions.

Be prepared to make changes and to except criticism. What you and your web designer consider a great feature may be driving away potential customers. The ultimate goal is to convert the visitor into a customer.

We build business websites with only one or two columns and with a minimum of distractions. Everything is simple, clean, and straight forward. We avoid the cute and creative by simply focusing on selling. We recommend that you do the same.

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