KISS My Website!

May 14, 2008

KISS My Website

I was reading an article today about website usability. When it struck me that what they were saying was the equivalent to Keep It Simple Stupid. I thought, Wow, this really sums up our approach to building websites that convert website visitors into customers.

When I encounter a website that was way too much information crammed onto a page I leave quickly wondering “what were they thinking when they built this site.” These sites often have multiple navigation menus and way too much information. This creates information overload. These websites have very high bounce rates and are not very effective.

Many websites overload you with too many options on the home page. This makes finding anything difficult. They often include flashing avatars to get your attention. They fail to understand how the eyes track when you visit a website. Eye tracking studies have shown that any movement, picture or graphic on a web page actually makes concentrating on the written content more difficult.

This is why we only use simple clean designs that do not overwhelm the visitor. That is why we focus on turning the website visitor into a customer, before we concentrate on “The look and feel” of the website.

As part of our KISS approach we use a hub and spoke system of website design. Our home page hub provides snippets of information about the other pages and provides a link to this detailed information. These links act like spokes that lead away from the hub.

We specialize in building websites for service industries. Visitors to these sites are transactional searchers. The transactional searchers are looking to complete a transaction. They are active and highly motivated to find a service provider who can fulfill there needs. They respond well to clean straight forward websites that clearly define the service and how it will benefit them. The final touch to our KISS approach is that we ask you to pick up the phone and call Now! We do this on every page.

We often remind clients that vanilla ice cream is by far the largest selling flavor of ice cream world wide. We dish up vanilla websites day in and day out. The reality is that the service website visitor is looking you to solve a problem or fulfill a need. That is why we KISS with our websites.

Tucson SEO… Solutions that create probabilities out of possibilities

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