Link Exchanges Our Point Of View

May 7, 2009

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Link Exchanges Our Point OF View

There is a lot written about link exchanges and we are going to add our voice into the blogosphere on this topic. I encounter questions about link exchanging at business mixers all the time. Usually, they ask this, “Is it OK to swap links with other businesses in town?”

What I tell them is that we never exchange links directly with any other website locally or otherwise. We note that we will link to another site that has sent us a trackback. We usually accomplish this on our blog. We usually create a post that thanks a small group of blogs at one time. If the blog is an exceptionally good blog we will write and promote that specific blog. This is the only time that we ever exchange links and this is why.

Exchanging links works best for generating traffic but is not very useful for acquiring higher search rankings, which in most cases is the intended reason for exchanging links. The only way that your site will benefit is if the website exchange partner is in the same industry and your link partner sends you a “do follow” link from a page that has a higher PR than yours.

So we would consider this a basic waste of time. Any link exchange program will need to be monitored to make sure it is working. Your link partner just might change that link to “no follow” status at anytime. Another option is that they simply remove the link without ever providing you a notice. You will never know unless you monitor the situation.

This all requires a lot of time to properly manage even using a link management program. You could very easily be gaining trusted links from other sources such as forums or blogs that are not likely to be removed. Better yet, you could use this time to generate content on your website that is worth linking to and then promote it.

Now, if you do business with a trusted company and you want to provide them a link as a thank you, by all means you should do this.

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