Use A Blog As A Newsletter Discussions Forum
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Use A Blog As A Newsletter Discussions Forum
Today we are going to take a look at using a blog on a business website. A blog is simply an online conversation. It is another channel that can be used to communicate with customers or potential customers.
First we want to suggest that if you are going to create a business blog that it be hosted on your website and not somewhere else. You never want to direct traffic away from your website to a blog hosted elsewhere. There is almost no advantage to a blog that is not on your businesses website.
Many websites include a sign-up form for their newsletter, as part of the design process, which they periodically send out in an email form. This is a very common practice used by coaches, trainers and consultants. The newsletter gets sent out and then the responses begin to trickle in one email at a time. If the newsletter is especially good, interesting or provocative it can generate a fair amount of emails.
The end result is that a collection of separate conversations begins to occur on the same topic but they are not connected to each other. The newsletter owner can end up answering the same or similar questions over and over again.
Our advice is to post your newsletter on your blog and then send it out and include a link or links to your blog. Then ask that the conversation be moved to the blog. One of the advantages of having a blog in combination with a newsletter is that it allows you to address the questions generated by the newsletter quickly. It eliminates answering the same question over and over. It can also stimulate an ongoing discussion between those who have read the newsletter. It can create its own little community interacting on your blog.
This format allows you to expand on your original newsletter concept in more detail. Most newsletters cover multiple topics and each can be given its own blog post and conversation. This process can breathe new life into your newsletter and create a much more powerful marketing tool.
Are you ready to transform your newsletter into a powerful marketing tool?
What say You?
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Hi
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