Niche SEO – Search Engine Optimization A Success Story
April 24, 2011
Welcome to the Google Places SEO Citations blog at Tucson SEO Solutions.
This blog covers local SEO which is dominated by Google, Google Places and the need for citations. The blog also covers just about any thing related to Google search results and related topics. I hope that you might glean some useful resources while you are here.
Niche SEO – Search Engine Optimization A Success Story
In December of 2007 we were written-up in a local newspaper where we explained what a website owner needs to know to be successful. The president of a niche manufacturing company where I had once worked read the article and called.
He reasoned because I already knew his company, its products, and its markets, that we would be well suited to work on their website. What we found when we reviewed the site was amazing. The website included 56 pages of which only 22 could actually be reached from the website. Of those 22 pages six of them were incoherent ramblings. That left 16 usable pages.
The website had a flash header on an industrial site that sells expensive equipment used by other manufactures. The home page included two videos and about 100 words of text. There was no SEO on the site at all. Little had changed in 8 years of the sites existence. They had never received any email leads. They were using PPC to generate traffic. We knew that we had a very good chance of doing very well for three or four word searches for their products. Yes, we love long tail keyword phrases.
When the site was re-launched, they quickly moved onto the Google’s first SERP’s for searches such as industrial dust equipment or industrial blasting equipment. In fact they are on Google’s first page over 15 times. Yes, traffic increased as well. Recently, we had a meeting with this client to discuss some updates to the website. The owner informed me that the website is working. He stated “we are finally getting contacts from the website, something that we never did before.” I should note that when I got home I did a happy dance.
Finally, after eight years, a good clean design and solid SEO is producing results. So it just goes to show that a little quality SEO can go a long way for any niche manufacturer. The beauty of using long tail keyword phrases for this group is that these visitors are not casual “social media” visitors. No, just the opposite they are highly targeted visitors that need, want, and desire your products. Eventually, as in one month, the site was ranking on the first page of Google for 31 keyword phrases.
The real beauty for me is I have a long history with this company. They make products that are environmentally friendly and have been doing this for a long time, way back when it wasn’t popular. They are great people and their products can actually save lives. You see dust can be explosive and kills dozens every year in our nation.
You can visit the website at http://www.envirosystemsllc.com. We no longer manage this website, but it is still a good example of how you can own niche markets with good basic SEO and link building.
What say you?
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Comments
One Response to “Niche SEO – Search Engine Optimization A Success Story”
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