Niche SEO – What a concept

May 4, 2008

We live in Tucson, Arizona, which is a website marketing backwater of sorts. Most business owners that I speak with at my many networking events have little knowledge of the services that we provide.

I ran a local SEO meet-up group but we were lucky if 5 people showed up. So it’s not easy to find a group to talk shop with. Desperate to mingle with others in the industry I traveled the 125 miles north to Phoenix to attend an SEO Meet-up group there.

It was run by a woman from New Mexico. She holds the Arizona franchise for a training academy and travels here monthly to provide training and to market herself through this group.

I was especially thrilled by what I had learned at this gathering. The focus of the meeting was to share our favorite SEO tools and website. It’s always nice to come across useful resources, especially the ones that are free.

In a private conversation after the meeting I discovered that this woman had been providing SEO services and training for seven years. Which is to say, a way long time in this industry.

I mentioned that we specialized in niche SEO and she expressed amazement at what she just heard. The concept of Niche SEO seemed about as far away as Yuma, or her native New  Mexico. She explained that she had never heard of niche SEO before today. Actually, I wasn’t sure who was more surprised me or her.

Our version of niche SEO is exactly what the name implies. We offer SEO to niche industries.  It’s merely a more focused approach to SEO. We simply go where the competition isn’t. After all, isn’t this what keyword search and long tails are all about? It’s about finding niches that are related to our client’s products or services that others are not using.

Does your business have niche products or services? Then we are your SEO Solution in Tucson.

Tucson SEO… Solutions that create probabilities out of possibilities.

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