Ning Becomes More No Follow What A Bummer
October 10, 2009
I have been a very big fan of Ning.com. If you don’t know what Ning is that generally means that you are a new reader of this Blog. I will now, get you up to speed. Ning is a social media platform similar to FaceBook. Ning allows anyone to create their own social networking group at no cost. All you need is an email account and some time.
From January to July of this year I reviewed social media sites in a program that I called the 109 Day Link Building Explosion. During this program I featured around 50 or so Ning sites. Ning has been around for about 5 years. It currently has about 1.2 Million networks on its servers. However, only about 200,000 are actually active. I control 7 of these networks myself that are currently considered inactive and 2 that are definitely active.
One of the main reasons why I have appreciated Ning was because up until a week or ago these network profiles were Do Follow. That was recently taken away. I took a bog hit link wise by this action. I am a member of 125 these networks. I visited each one monthly and updated my profile and would leave a blog post. I use a formal business signature with each post. In the tag line, I always include a few links. No one seems to mind as these posts provide useful intelligent information.
Ning has not yet, made links in blog and discussion posts No Follow, but it could happen. Each of my profiles text boxes included links so eventually I may see some slippage in how well our keyword phrases rank. That is unless I have the time to replace these lost links. It will be very interesting for me when I do my month to month report what effect this Ning change will mean.
This also serves as a reminder again not to have too many eggs in one basket.
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Comments
7 Responses to “Ning Becomes More No Follow What A Bummer”
Shame that Ning no uses nofollow tags. I was big fan of it till today when I saw all the link are nofollow.
I know do follow websites and blogs are often suffering from spam (some of mine included) and I was thinking about some dofollow plugin which would give you an option to reward good comments with link juice and obvious advertising with little effort without it. I guess I’ll have to check Scratch my back :)
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its nice to read a useful article for beginner like me. Some great information to be absorbed in this post. Thanks for sharing such a great and innovative post with us. Keep blogging.
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Ning uses nofollow tags? Wow I was not aware of that.. At least for me I will keep using Ning besides the fact they are no follow now. I use it to meet like minded people anyway. Having the advantage of creating my own social group is something I can’t pass up. The Reduction of spam is fine by me I prefer it especially when it comes to social media sites.
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There certainly has been a steady movement of sites that have begun implementing the no follow tags. You invested a lot of time in the 125 different sites, but thankfully there are many places with good page rank that are still do follow.
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Urban,
What outcome did the Ning “nofollow” development show in your reports?
Also, as SEO in general and “link building” in particular become more and more a part of Marketing and Communication departments/offices, the sweet “dofollow” era will fade away as people’s understandings of the field grow. I’m glad to see that your company is taking steps to insulate itself from the inevitable. I’m doing the same.
Get at me if you want to shoot the breeze about “Neo-SEO” (a term I may have just coined). I may even send you an email.
Peace and happy new year,
Phil
I agree, very gutted about this. Ning has long been a big part of my backlinking efforts so to see the text boxes turn nofollow is a great loss to me. I am currently hunting other software platforms that perform in a similar way – anyone have any ideas?
Good luck!
Shame Ning has joined the no-follow community! Nowadays it’s getting REALLY hard to gain any dofollow links from social networking websites.
I’ve also noticed that LinkedIn only gives a dofollow link on your profile when the link name is “My website”. So no more custom link naming for dofollow links unfortunately :(.