No I Dont Want To Help You V 2.0
June 5, 2010
No I Don’t Want To Help You V 2.0
Now, that’s a very odd tittle for me to use. I really do enjoy helping others in a variety of different ways. That is one big reason why I blog. I am an educator at heart. Having said that I have had to say no a lot in this past month. It seems that some individuals think Tucson is a good spot to set up an SEO business. That’s ok with me. I relish the new competition and when I discover my new competition I generally welcome them.
However, I have been saying no a lot lately to these new competitors. They have been calling me on the phone and emailing me quit a bit lately. They want to be direct competitors of mine and they expect that I should not only welcome them but also assist them! They all want my expertise. They want to know everything about the market for SEO in Tucson. Plus they want all of this for free! The best offer that I have received is an offer to lunch! Heck, I have even turned down a paid offers a few months back.
I was amazed when I got the first request, but the requests kept coming. I have had five such requests in the last month alone. I can not fathom where these men are coming from. They want explicit information about SEO and the market conditions in Tucson and they expect that I should be willing to meet their desires. Not only that, they expect this information for free!
All of these individuals start off their conversations by stating that they have noticed that am all over the internet for anything SEO related in Tucson. Of course this is true. But stroking me about how good I am, is only stating the obvious and doesn’t impress me. No ego boost is going to change my mind. I got burnt early on by a web developer here in Tucson and I am extremely cautious. This person hired me do to a project for him with the understanding that I would get all of his SEO work. Problem is the work never arrived. I showed him the ropes and that was it. I was now competing with the person that I had helped. As the saying goes once bitten twice shy.
My response was very straight forward “I have no interest helping someone so they can compete with me.” Everyone who contacted me seemed shocked that the Big Dog of SEO in Tucson didn’t want to assist them and I didn’t care. The economy is tough all over and I am not going to assist someone who may later take bread off my table. So I have become every good at saying No.
Now, having said that I still offer loads of free advice on this blog and off. Last week a woman called requesting assistance on getting her website noticed. The site ended up being a very generic one page website. This person had no money for my services but I spent a very long time talking and educating this woman. The site offers Christian music but the site had no real focus. I spent much of the discussion and providing resources. We also discussed defining her sites keywords. When I asked her to define what her sight was about she could not provide a good answer. I recommended that she do some research with people where she goes to fellowship with to provide her with input about the site and how they might search for her music.
Any website that wants to be successful has to define what their website was about (keywords). I pointed out that if she focused on the keywords “Christian music” that she would have a huge amount of competition. I also explained that she would need lots of time and resources to accomplish ranking well in this area. I further explained that she needed to do lots of research to find out how others would search for her music. I went on to explain that she would need to create an interactive website to be able to take better advantage of her music. I ended up recommending that she consider WordPress.
I really enjoy conversations like this. While I am not producing billable hours I am making a deposit in the bank of good will. I truly believe in what goes around comes around. This isn’t an isolated event. I will assist just about anyone who calls, who is sincere, but generally clueless about SEO and Internet Marketing. By the way, I have saved these folks tens of thousands of dollars in the process and that makes my days!
Well, that’s my story and I’m sticking with it!
This is the update to this post. In 2009 a slew of new competitors came to me for help in the process of becoming a competitor. Some thought that coffee would buy my time. Others up the stakes and offered lunch. Still one person offered to pay me. I told me that would never happen. I can report that this guy is sticking around and is slowly moving up the rankings.
There are now a few more competitors who have entered the market and they seem to have learned from my example. They have simply followed in my footsteps and they have learned well and are doing fine. There was a day when Tucson SEO Solutions held 9 out of 10 positions in the Google SERP’s for the keyword phrase Tucson SEO. That has been reduced to three for several months.
In fact one competitor managed to out rank for for Internet Marketing Tucson for about three weeks. That lead me to change several thousand links to reflect an emphasis on Internet Marketing in Tucson.
But the fact still remains I will not help you to become my competitor!
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