Obsolete SEO/Website Marketing Practices

August 27, 2009

The first obsolete practice that comes to mind is the use of submission services. I have written about this before as being a waste of money, and it is. Since Google, Yahoo, and MSN make up nearly 93% of the search volume in the U.S. these search engines are where your efforts need to be focused. The process is very easy and it’s free. Yet, I just down loaded a free demo product that includes search engine submission services. The product is called Traffic Bug it is included in The 30 Day Challenge. It also include submissions to non human edited directories. There is a positive here. The software claims to be submitting to bookmarking sites. That’s not such a bad things if these sites have any traffic or if they are Do follow.

Like I said it was free software and I wanted to see how legitimate this 30  Day challenge is. I will reserve that opinion for later. It’s just that many programs that assist in internet marketing, and specifically niche marketing, rely on lots of obsolete practices. The search engines really only give value to links from human edited directories and I doubt that these programs aren’t using many if any of these.

Then there is the search engine submission option. This lame duck keeps making the rounds. Its so old that it was human it could say that its had an AARP card for decades. These submission services saved enormous amount of time and thus provided a valuable service during the early years of the internet. Every thing changed with when Google built a better search engine. That was way back in the last century folks. Google, Yahoo, and MSN have dominated search for some times now. The Ask search engine is a bit player with few % points of the market. Bounden that it really doesn’t matter. AOL gets a few points but actually a search engine. It’s results come from Google.

So there you have it two obsolete practices being promoted as solid marketing methods. The program does have some value in that it can also choose to automatically submit to Bookmarking and RSS directories. Now, these two have some real merit if they are executed properly. At this point two of the four submission options with this software are obsolete.

Social bookmarking is a valid option if the sites that are getting submitted to have some page rank. That means Google is likely to be actively crawling these sites. There is also the risk that their are a fair amount of these sites are on auto pilot. I have seen probably 6 – 8 bookmarking sites this week that were accepting submissions to adult sites. That why I like to personally visit these sites

The services is free so I thought I would check it out. It also includes submitting to directories which is basically an obsolete practice as well. If the directory is human edited then it is a waste of time because anyone can get in.

There was a day, way back before Google hit the scene when using a submission service made sense. Heck, there were hundreds of search engines vying for attention. So one stop shopping made sense, but now the practice is obsolete.

Stuffing your keyword Meta Tag with words unrelated to your website. This practice involved using the hot search topic of the day and placing it in the Keyword Meta tag. Websites would include words like porno or Britney Spears, and it worked for a while. Yes, SEO used to be the wild wild west on of internet. Anything and everything was used. Search engines back then were not very sophisticated. They also used to hide text by making it the same color as the background. This way the text could only be read by the search engines.

Then when it was discovered that links played a vital role in the big picture all kinds of linking schemes began to surface. Even today, people offer three way linking schemes that by the very structure are doomed to fail over time. The internet is full of all sorts of linking schemes.

People searching for porno often would end up at sites like, “Dogs Are Our Business” which was a pet grooming service. The old-timers, as in pre this century, still love to wax poetically about these past adventures. But as search technologies developed these shady tools became obsolete.

Do you have an obsolete story to share?

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We are now using the Scratch My Back Marketing plugin. This anti spam plugin simply requires that your comment be at least 150 characters in length or it is automatically rejected. It’s that simple. We are now forcing commenters to do what we were requesting for months on this blog! The blog also uses Keyword and Comment Luv. Please note that if you only include keyword your comment may be used put you will not obtain a link!

The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment. We then will provide you with an anchor text Do Follow Link. It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.

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