Paid Links Our Point Of View
November 5, 2008
As you most likely know by now, Google finally has begun to enforce its long standing position on the buying and selling of link’s in 2007. It’s official position was first outlined back in 2003 on their webmaster blog. Here is a more recent update: http://googlewebmastercentral.blogspot.com/2007/12/information-about-buying-and-selling.html
We are very pleased that they have finally taken action. As they say better late then never. We have always thought the ability to buy links gave deep pocketed companies a huge advantage over the small website with limited resources.
Some say Google is the biggest link seller in the world with their AdWords program. We would agree but it’s their service and they can do what they deem most effective for them.
The sad part about this is that a whole lot of websites took huge hits financially over Google’s decision to enforce these rules. Thousands upon thousands of website business models were built on the ability to sell links. This has effectively shut down many of these operations.
Taking four years to enforce a company policy and then forcing businesses to completely alter their business practices doesn’t seem very fair to us. Now, don’t get us wrong we are big fans of Google. We just wish this had been handled a little better.
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Comments
One Response to “Paid Links Our Point Of View”
Happy to hear that Google is finally taking action on a policy they implemented so long ago. Sorry big boys now the little guys might have a better chance at higher search ranking. All they had to do is buy their links we have to dedicate hours acquiring them.