Has Google Been Caught Going Against Net Neutrality?
December 16, 2008
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Has Google Been Caught Going Against Net Neutrality?
The Wall Street Journal reported today that Google appears to be abandoning their net neutrality position. Cnet also reported on this subject and offered Google’s response. The WSJ noted that Google has been a long time supporter of a neutral playing field for all internet traffic. What this means is that all users are treated to open access to the internet traffic. It is meant to treat all traffic as equal and to give no advantage in any particular type of traffic.
This is a throwback to the early days of telephone service. All calls were to be treated equal. So a phone company could not pick and choose which calls it put through. However, with the advent of peer to peer file swapping, TV over the internet, and video services the internet has been increasingly more crowded.
Service providers such as cable and the traditional phone companies have had a difficult time managing the surges in traffic volume. They have been seeking permission from the FCC to change the rules on how they handle service. They want to charge more to provide better service.
A few years ago Yahoo, MSN, and Google joined with others to fight against controlled internet access. However, Yahoo and MSN quietly abandoned their support of net neutrality. It was pointed out that Yahoo has entered into an arrangement to offer DSL for AT&T. It was also noted that Microsoft has entered an agreement with Verizon to supply services for its TV over the internet offerings.
It should be noted that in early 2008 Google noted “Some major broadband service providers have threatened to act as gatekeepers, playing favorites with particular applications or content providers, demonstrating that this threat is all too real.” We must now ask has their position changed?
Google responded that the WSJ had misunderstood its potential involvement with internet service providers. It noted that it is considering bringing its data centers into the networks of existing internet service providers. It noted that it would increase speed for its internet services to the end user. It didn’t focus on what a huge advantage this would be for them.
Google also explained that it would not be entering into binding agreements. It also went on to explain that anyone could do the same if they wanted too. This sounded bogus to me and it seemed to ring hallow with the writer at cnet.
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