Do You Play To Win V 2.0

March 9, 2010

We believe that the process of search engine optimization will help almost any website soar in the search rankings. Given enough time and resources it is possible for almost any website to rank well in the search results, by that we are talking about the first page of the Google results.

Any successful SEO provider knows that if you go where the crowds aren’t you will be successful. That’s why so much effort goes into Keyword research.The huge benefit here is that using long tail search you have less competing sites and that your visitor is now highly targeted and motivated to buy.

A good example of a long tail search would be the search for “increased website traffic Tucson” There is no doubt that the person using this search query wants more traffic to their website and that it has a Tucson customer base.

Do you play to win?

Update 03/09/2010:

That was a very simple though that I blogged about a few years back but it speaks to my philosophy On Search Engine Optimization or more specifically Google SEO. I always reference Google because they are the search market leader world wide. About the only market that Google does not dominate is China.

I take a game approach to SEO and I play to win for myself and my clients. This is why we rank for over 90 Keyword phrases. It is also why we have never failed to get our clients website onto the first page of Google for multiple keyword phrases. I often see this business as a professional sports team. And like a professional team we train daily to stay on top of our game. We regularly review our analytics to see where we are strong and where we might improve with a little tweak here or there.

We also are constantly manually monitoring where are at the the search results compared to our competitors. If you rely on automated search rankings tools you will only get results on the site that you are monitoring. You will miss out on the big picture in your markets. In sports this would consider this to be reviewing game film. I want to know if we have any new competitors in our markets that may pose a threat to our dominance.

Everything that we do has a specific purpose. I never want to be surprised by a competitor and allow them to gain an advantage. I love winning and I want my clients to be in a position to win as well. This diligence is why all of our clients have ended up on the first page of the Google results. If you allow a competitor to sneak up on you they will become embolden and more difficult to dissuade that your market is too difficult to overcome. In my home market there has been dozens of new competitors over the last year or so. Many of them have already abandoned this market as I am not willing to allow them to gain any traction.

One of the long time players here has just about given up any hope of getting any organic traffic in Tucson. This has forced them to search nationally for visitors by paying for their traffic through Google AdWords. Because we play to win we have never had to use Pay Per Click and we likely never will!

Do You Play To Win?

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Website Are Like NASCAR V 2.0

March 8, 2010

I wrote a series of posts back in 2007 well before this site had a blog. I had a page that I used like a blog and I updated it on a regular basis. The problem was that my visitors could not make any comments. This was one in a series of posts where I compared websites to different things to make a point. I compared them to a high maintenance girlfriend. That one was later edited by Geri. I have compared them to apple pies as well.

Lately, I have been paying more attention to NASCAR since Danica Patrick has been driving in these races.  She hasn’t fared very well yet. I hope that you enjoy this post as much as I have had writing it and reading the responses. Even though the posts is several years old it is still relevant today.

Here is the original post, Websites Are Like NASCAR!

Recently it dawned on me that websites and race cars have a lot in common. A race car team puts a lot of time, training and effort into their high performance machine. They pay lots of attention to the smallest details and are constantly fine tuning the engine and suspension. These two must work in harmony for the team to become a champion. Successful websites are no different in that they also require many pieces of the machine and team to be in harmony. Websites must also pay attention to details and fine tune to the ever changing needs of the search engines through effective optimization of the source code and content.

The other part of this website team is the user experience. Every thing must work and it should work effortlessly. Your site should be a well oiled machine that converts visitors into customers. The visitor wants to walk away a winner by feeling they made the right choice going with your team.

So SEO then becomes like the racing teams pit boss making adjustments and fine tuning the website to produce peak performance. However, you must be able to adapt to the changing environment to become a champion. During a race the team may use multiple types of tires often adjusting and changing through out the race.

A successful website team is no different. We who practice SEO have to make sometimes drastic changes quickly to adjust to how search engines, especially how Google handles the acquiring of website links. Managing a website requires the same attention to detail as a NASCAR racing team, you want to keep it well tuned and ready to win the race.

Are you ready to win the search engine race?

An extra thought: Way too many website owners have this allusion that SEO is a one and done process and this is so. The belief is wrongly fostered by SEO providers who sell packages to meet a price point. They never bother to tell their clients that like a NASCAR team their websites will need constant attention to be successful. You will need to make many changes along the way to succeed in racing and with SEO!

I personally loathe competitors who sell to price points and never explain that SEO is never a one and done proposition.

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Niche SEO What A Concept V 2.0

March 7, 2010

Yes, this is yet, another look down this blogs memory lane. Niche SEO What A Concept is one of the posts that I really enjoyed and I am going to take another look at today.

I have grown to really appreciate Niche SEO and the long tail keyword phrase. The reason is very simple it is very easy to obtain high results rankings when entering into niche markets. As I have often pointed out that local SEO is all about Niche Markets. When you define any product or service by a geographic location you have created a niche market. I still cringe when I see local businesses that still are using Google AdWords to drive traffic to their websites. It is usually a waste of money.

Niche Markets however, are not limited to a single geographic area. For many companies the lack of competitors in their markets define them as niche. My first large account was from a company that I had previously work for in another century. They manufactured dust collection equipment used in manufacturing processes. There is only a very small group of competitors globally for these products. Yet, after eight years their website was doing poorly in the search results.

The interesting challenge for this business was that several other markets were competing in the “dust collection” category. They were competing with direct competitors. They also were competing against vacuum cleaners and home dust collection units. This actually made this niche way more competitive than it would initially appear to be. Fortunately, none of these industries had embraced SEO yet.

As it turned out I was able to rank their site high onto the first page of the Google results for dust collection. This came as a surprise to me. I had originally told them that because of competing industries in this market that this likely would not occur. This is why I like niche markets so much. There is little competition to begin with and most of your competition will likely not be actively deploying SEO or a link building program.

What amazes me even more is that I have been able to conquer dozens of SEO related long tail keyword phrases in an industry that knows the rules and the ropes. This has in most cases been extremely easy to do. I think my brethren often rely on AdWords when they can not succeed in the search results themselves.

I known that I have recently noticed one of my direct competitors here in Tucson has begun to actively use AdWords to gain business. They can’t get business by out ranking me in our home market so they have had to depend on paid traffic. They had an opportunity in the past to outsource to me and choose another path now they pay for almost every visitor.

This is the path many businesses take when they can’t rank well and is so sad because niche markets are so easy to overcome.

Here is the originate post Niche SEO What A Concept:

We live in Tucson, Arizona, which is a website marketing backwater of sorts. Most business owners that I speak with at my many networking events have little knowledge of the services that we provide.

I ran a local SEO meet-up group but we were lucky if 5 people showed up. So it’s not easy to find a group to talk shop with. Desperate to mingle with others in the industry I traveled the 125 miles north to Phoenix to attend an SEO Meet-up group there.

It was run by a woman from New Mexico. She holds the Arizona franchise for a training academy and travels here monthly to provide training and to market herself through this group.

I was especially thrilled by what I had learned at this gathering. The focus of the meeting was to share our favorite SEO tools and website. It’s always nice to come across useful resources, especially the ones that are free.

In a private conversation after the meeting I discovered that this woman had been providing SEO services and training for seven years. Which is to say, a way long time in this industry.

I mentioned that we specialized in niche SEO and she expressed amazement at what she just heard. The concept of Niche SEO seemed about as far away as Yuma, Arizona or her native New Mexico. She explained that she had never heard of niche SEO before today. Actually, I wasn’t sure who was more surprised me or her.

Our version of niche SEO is exactly what the name implies. We offer SEO to niche industries. It’s merely a more focused approach to SEO. We simply go where the competition isn’t. After all, isn’t this what keyword search and long tails are all about? It’s about finding niches that are related to our client’s products or services that others are not using.

Does your business have niche products or services?

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Search Engine Optimization Is A Numbers Game V 2.0

March 6, 2010

This post is another in a series that has been pulled from our 2008 archives. This post does a very good job of explaining how I personally view the practice of SEO. For me SEO is truly a numbers game. It really is not so much about how many web pages appear in a search result. This has very little correlation to how competitive a particular market is. It merely reflects the number of pages in the Google index that include these words.

This site competes in markets that have well over 100 Million pages appear in the Google index and we rank very well in these markets. However, these markets are no where near as competitive as the Phoenix SEO or Local SEO market which produce results that are lees than 10 Million. While I work on these almost everyday I still rank towards the bottom of the search results on the first page of the Google. Yet, I easily rank # 1 many time over for searches that produce 100 million or more results.

The number that really counts generally requires some research to determine. What you need to ascertain is the number of websites that are currently actively going after your keyword phrase. The next number that you need to obtain is the number of backlinks that each site has to the specific page being targeted. Now, you can begin to formulate a game plan to conquer your targeted keyword phrase. We in the industry call this a competitive analysis.

Just knowing how many backlinks that a web page has is just the beginning. You will now need to determine where these links are coming from. You will need to know if these links are Do Follow or No Follow and can you acquire links there as well. You will need to develop a link profile of your competitors. Once you have developed this information you will now know the number of links that should be required to overcome your competitors advantage and how much real competition that exists. Then, and only then, you will need to determine if this is a market that you want to fight to conquer. Let the games begin!

This is why I consider SEO to be a numbers game. Do you play to win?

Here is the original post:

SEO is as much a numbers game as anything else. Good basic SEO will only get you so far in the search rankings. We believe almost anyone with enough time and resources can obtain the first page of results for any search query. However, most companies do not have the funds or staff for such an undertaking. There are still many opportunities to reach the coveted first page of results.

Any successful SEO provider knows that if you go where the crowds aren’t you will be successful. That’s why so much effort goes into Keyword research. Keyword search, after all, is a billion dollar industry. You can look for long tail or obscure keywords to be successful. The huge benefit here is that using long tail search you have less sites competing for the keyword phrase that you have chosen, also your visitor is now highly targeted and ready for the sale.

A good example would be the search for “increased website traffic Tucson” There is no doubt that the person using this search query wants more traffic to their website and that it has a Tucson customer base. It just so happens that almost any day, if you did the search for “increased website traffic Tucson” you would find Tucson SEO Solutions in the #1 and #2 positions. We believe that you should practice what you preach or as we like to say if your going to talk the talk you have to walk the walk.

Many an SEO expert will read this and scoff, “That’s not a competitive search” and they are correct. However, it is the service that we provide and in our location. We should be at the top if we are any good at what we do. I am often amazed when I see companies offering SEO services and they can’t obtain first page rankings for themselves! This isn’t as uncommon as you might expect. We developed our keyword to reflect what we do and by our location. If you have a local business with a website you should be doing the same.

Do you need assistance developing your keywords to reflect your business and location?

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

# 4 Out Of 156 Million V 2.0

March 5, 2010

Lately, I have been going over my previous posts and refreshing the ones that I really liked. I particularly liked this post as I believe that it goes a long way to debunk the Google Sandbox theory. When I started this blog I used Do Follow Lists to promote the blog and site.

In a very short amount of time we were able to take our Do Follow Lists onto the first page of Google. While the content of that post (the lists) have been removed the post still rank very well, as in # 1 in the Google SERP’s. Not very many blog post are still ranking on the first page of Google almost two years later. If you know your market well and are willing to put in the effort you can rank well, and very quickly, in most markets.

The market for the keyword phrase Do Follow List and Do Follow Blog List has become much more competitive since then. When I first went after this phrase there were a lot of web pages that included these words on their page, as in 156 Million. However, not many of these where doing so for commercial purposes. That has changed dramatically since then with hundreds of sites selling some kind of Do Follow product. I seriously doubt that we would have this rapid success today. Often success in search and in life is all about timing.

Here is the original post # 4 Out Of 156 Million:

Our SEO practice is all about developing and exploiting niche opportunities. Since SEO is basically a numbers game, you want to target your keyword phrases that are actually being used, but that have only a few competitors. It comes down to the fewer competitors the better.

So while we do well at landing this website on the first page of results for SEO related searches, these would not be considered competitive. That’s the whole purpose of what we are trying to achieve.

So today, I read a question on a forum that I had never visited before. It asked “what is the most competitive keyword that you have ranked for?” I knew that we ranked high for the search “Do Follow List” but I never pay any attention to how many results came up on a Google search for this term. Well, the answer is that we are #4 out of 156 Million search results… Wow!

All of those ahead of us have had 8 months to a year or more advance lead on us. So to say that we are pleased would be an understatement. I am still a little bit in the clouds over this revelation.

We were able to accomplish this because we put in over 300 hours developing the list and marketing it effectively. The whole project was created as linkbait for the relaunching of our website and it has worked very well.

The bottom line here is SEO is not an easy fix, but if you are willing to put in the effort you will succeed.

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Can You Meet Or Exceed These Google Search Results March 2010

March 3, 2010

I provide SEO services so it is very important that I actually perform well in this arena. Since June of 2009 I have produced a detailed report on how well we rank each month. Back then the site ranked on the first page of Google for 30 or so keyword phrases. I now, actively target about 100 keyword phrases. Of those keyword phrases we rank on the first page of Google for 93 different phrases. Some of these will include a plural version of a phrase. However, this minor difference can have a huge impact on the SERP’s. It might be the difference from be on the first page or not.

Out of these 93 keyword phrases we actually rank # 1 60 times. Not only that, 33 times have we ranked both # 1 and # 2. That is a slight improvement over last month. Another seven times the site ranks two pages in the Google results on the first page. That very good considering that I have spent much of the last three months caring for my critically ill soul mate.

I should note that this success can be directly attributed to the use of the Scratch My Back link building method. There was one quirk in the results for the phrases Detailed Website Audit and Comprehensive Website Audit. We have rank # 1 for both of these phrases for well over a year. Today, they were buried on page four and five. I haven’t a clue why this occurred. I managed to accomplish this even though I have had to take care of my critically ill soul mate!

Here is how it all breaks down in my home market.

Affordable Website Design Services Tucson we rank # 3

Affordable Website Designing Services Tucson we rank # 1

Internet Marketing Tucson we rank both # 1 and # 2

Local Internet Marketing Tucson SEO we rank both # 1 and # 2 and 3!

Local Website Marketing Tucson we rank both # 1 and # 2

Local SEO Tucson we rank both # 1 and # 2

Tucson SEO we rank both # 1 and # 2

Tucson Search Engine Optimization we rank both # 1 and # 2

Website Designing Services Tucson we rank # 5

Website Marketing Tucson we rank both # 1 and # 2

Here is how Tucson SEO Solutions ranks across Arizona:

Arizona SEO we rank # 7

Arizona SEO Services we rank # 3

Arizona SEO Solutions we rank both # 1 and # 2

Chandler SEO we rank # 3

Local Arizona SEO we ranks both #1 and # 2

Our Chandler SEO we ranks both #1 and # 2

Chandler SEO we rank # 3

Glendale SEO we rank # 6

Our Glendale SEO site ranks both # 1 and # 2

Internet Marketing Services Phoenix we rank both # 4 and # 5

Flagstaff Internet Marketing we rank # 3

Flagstaff SEO we rank both # 2 and # 3

Flagstaff Website Marketing we rank # 2

Local Internet Marketing Phoenix we rank both # 5 and # 6

Local SEO Phoenix ranks both # 1 and # 2

Local Website Marketing Phoenix we rank both # 1 and # 2

Phoenix Search Engine Optimization we rank # 7

Phoenix SEO we rank # 9

Scottsdale Internet Marketing we rank # 6

Scottsdale SEO we rank # 9

Scottsdale Website Marketing we rank # 5

Tempe SEO we rank # 9

Tempe SEO our Tempe SEO site ranks both # 1 and # 2

Website Marketing Services Phoenix we rank both # 3 and # 4

Yuma SEO we rank # 1

Here is the latest on how Tucson SEO Solutions ranks nationally:

Affordable Link Building Services we rank # 1

Affordable Link Building Solutions we rank # 1

Affordable Link Building Training we rank # 1

Affordable Backlink Building we rank both # 1 and # 2

Affordable Backlinks Building we rank both # 1 and # 2

Affordable Backlinks Building Services we rank both # 1 and # 2

Affordable Backlinks Building Training we rank both # 1 and # 2

Affordable Backlink Building Solutions we rank both #1 and # 2

Backlink Building Service we rank # 5

Backlinks Building Service we rank both # 1 and # 2

Backlinks Building Training we rank # 1

Business Search Engine Optimization Services we rank # 1

Business Search Engine Optimization Solutions we rank both # 1 and # 2

Business SEO Solutions we rank # 3

Comprehensive Website Audit we rank # 1

Comprehensive Website Review we rank # 1

Detailed Website Audit we rank # 1

Detailed Website Review we rank # 1

Ethical Links Building we rank # 1

Ethical Link Building Services we rank # 2

Ethical Links Building Services we rank # 1

Ethical Link Building Solutions we rank both # 1 and # 2

Ethical Link Building Training we rank # 3

Ethical Backlink Building we rank both # 1and # 2

Ethical Backlink Building Services we rank both # 1and # 2

Ethical Backlink Building Solutions we rank both # 1 and 2

Ethical Backlink Building Training we rank both # 1 and 2

Geo-targeted SEO we rank # 1

Geo-targeting SEO we rank both # 1 and # 2

Our Glendale SEO site ranks # 1 and # 2

Glendale Internet Marketing we rank # 1

Glendale SEO we rank # 6

Glendale Website Marketing we rank # 1

Holistic SEO we rank # 1 again!

Holistic Search Engine Optimization we rank both # 2 and # 3

Local Internet Marketing Services we rank both # 1 and # 2

Local Internet Marketing Solutions we rank # 3

Local SEO we rank # 8

Local SEO Services we rank # 1

Local SEO Solutions we rank both # 1 and # 2

Local Small Business SEO Services we rank both # 1

Local Small Business SEO Solutions we rank both # 1 and # 2

Local Website Marketing Services we rank # 3

Local Website Marketing Solutions we rank both # 1 and # 2

Local Website Marketing Training we rank both # 2 and # 3

Niche Internet Marketing Services we rank # 1 and # 2

Niche Internet Marketing Solutions we rank both # 3 and # 4

Niche SEO we rank we rank both # 5 and # 6

Niche SEO Services we rank # 2 and # 3

Niche SEO Solutions we rank both # 1 and # 2

Niche Search Engine Optimization we rank both # 1 and # 2

Quality Backlinks Building we rank both # 1 and # 2

Quality Backlinks Building Services we rank # 1 and # 2

SEO Solutions we rank both # 1 and # 2

Small Business SEO Solutions we rank both # 1 and # 2

Website Marketing Services we rank # 2

Do Follow Lists we rank # 2 out of 265 Million

Do Follow Blog List we rank # 2 out of 186 Million

Do Follow Forums we rank # 7 out of 220 Million.

Do Follow Forum Lists # 1 out of 105 Million results.

Our Do Follow Social Bookmarking List site ranks # 4

Do Follow Social Bookmarking List we rank # 5

Do Follow Social Media List we rank # 1 out of 62 Million

Our Do Follow Website site ranks # 5 out of 256 Million

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

What Are You Fishing For? V 2.0

March 2, 2010

I wrote this article originally back when the blog was very new and a lot has changed since then. This article is about linkbait something that we have specifically tried on several occasions. We launched the blog by promoting Do Follow blogs and Forums. It was a very successful effort if all you consider is getting noticed and acquiring backlinks. This project was mentioned on over 50 different blogs.

It also produced a whole bunch of spam comments for us. I really didn’t care at first because the blog was no follow back then. However, it unfortunately made it easier for these blogs on the list to be spammed. What we thought was a good idea turned out to be not so much a good idea. We updated and maintained these listed of  blogs and forums. We broke them down into categories to make them easy to use. We invested over 1,000 hours into that project before we ended up pulling them due to spam abuse.

I would follow this up with a program that we called The 109 Day Link Building Explosion. For 109 days I offered 5 short reviews of sites that provided Do Follow backlinks. I also started encouraging my program readers to consider Scratch My Back Marketing. This drove a huge amount of traffic to our site but these visitors ignored my requests to leave a useful comments. I would eventually remove this program as well.

Since then I have focused on promoting this site on other sites by using Scratch My Back Marketing. I have decided trying to lure spammers with linkbait just wasn’t what I wanted to do anymore. I still consider a well run link bait program to be very worth while, but it is definitely not something that I wish to do anytime soon.

Here is the original post. It was found to write as it included some references to where I grew up.

What Are You Fishing For

I love it when I read articles about linkbait. I really do love to read about creative linkbait approaches. There is so much of the same old do this or do that that on the subject it can get old quickly. So when I read about novel ways to lure people into linking to your website I pay attention.

It also reminds me of my days growing up along the banks of the Allegheny River and the French Creek in rural Franklin, Pa, as in Pennsylvania. Except that we called the creek a crick. I know go figure, but that slight regional variation is very important when considering keyword development, but that’s for another post.

As a youth in rural Pennsylvania there wasn’t much to do other than to go fishing. So I did a lot of fishing with two major rivers within walking distance. When fishing you generally choose what fish to target on any given day based a multitude of factors such a time of day, water conditions, available food sources, and what you ultimately want to catch.

Then I had to choose which river to I was going to fish that day. I would have to choose between the huge Allegheny River or the smaller but robust French Creek. Once the river choice was made I would have to choose between slow deep waters or faster shallower waters. There is a lot to consider if you want to be successful fisherman.

Now, I would have to have to choose my bait wisely to match my prey of the day. That choice was based on a myriad of environmental conditions, if I wanted to be successful. It also had a lot to do with what I had available. Your bait must be attractive to your targeted fish and be delivered in a way that induces a bite when you want.

Choosing a linkbait for your website is very much like fishing. The bait needs to be targeted towards the group of websites that can provide you useful relevant backlinks that are Do Follow. This is where effective linkbaiting can be very difficult. It can be very easy to create a bunch of links with a very creative baiting method, but getting the desired fish to bite is a lot more difficult.

As any seasoned fisherman knows you can catch a lot of unwanted fish while going after a targeted species. The same thing is true with any linkbaiting method. So when developing linkbaiting programs or methods don’t loose site of your target.

There is another huge benefit to linkbaiting for the blogger that is not often written about. A good linkbait effort can generate hundreds of comments. If your blog is part of a website, those comments provide lots of fresh content that will boost the overall website in the SERP’s.

This is where a great page title that includes a targeted keyword phrase or two can be very beneficial. When titling your page focus on a targeted keyword phrase. Your linkbait comments can break you into the first page of results for that targeted keyword phrase. So linkbait if done correctly can not only supply you with a flood of new links to can assist your website in the SERP’s.

Almost two years later I still enjoyed reading this post and I am amazed that I wrote it!

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

An SEO Gets Shopped V 2.0

February 27, 2010

This post goes back in time to when we first began to domination all searches related to SEO and internet marketing in Tucson. We are were just beginning to emerge nationally as a force to reckoned with in the SEO industry in the US. I will interject some points as I go.

If you have been any business long enough a competitor will dial you up on the tele or, as the lazy ones do, they send a email to get the shopping going. They always start the conversation off by inquiring about the fees that you charge. This is especially true if your product or service pricing is not posted on your website which ours are not. One must be quick and clever to determine who is a real potential client and who is a competitor trying to acquire your pricing structure.

The shopper is rarely an established player in your industry, but they could be. This is where I love to being to direct the conversation to where I am the inquirer. The shopper usually doesn’t have a website yet or they are in the process of acquiring a business that has an existing website. Then there is the new kid on the block who starts of with “I have a client.” That may be true or they are breaking into the business and bidding on a job and that are looking for pricing guidance.

I don’t have a problem with this at all. I have done this hundreds of times over the decades myself so I am very familiar with the sport and I play it well!. When someone calls I’m a very good judge of who is real and who is not or at least I have convinced myself that’ this is so.

Another clear giveaway is if someone starts off by asking a whole bunch of questions without identifying themselves first, you can almost be certain that you are being shopped.

If they pause or stumble when you ask these questions you know you’re being shopped.

• What is the domain name?
• What is your business?
• What do you want your website visitor to do on your website?
• Who are you trying to market?

If the visitor hesitates on any of these questions you can be sure that your time is being wasted by a shopper. However, those who are skilled shoppers may be prepared for these questions. They are a little harder to catch. After all I role play the call many times before I shop a business. If you know how to ask the right questions it can be easy.

If someone seems more interested in pricing then anything else in the conversation I clearly explain that everything starts with a website review and that a paid service. I then I might ask them to email me from their website to get the ball rolling or something to that effect. If they are a serious inquiry they will email while you’re talking. If they make excuses, at this point, you know this is a waste of time and I quickly end the call. If they ask you why this is needed you can state its company policy to assure that this is a genuine sales call.

I mention this because I got shopped today by someone from the San Francisco Bay area code. We have just started targeting the area in advance of our new website launch. So I have been expecting these types of calls.

Sometimes the caller jumps right into the deep end of the pool from the get go. He asked if we did page titles, page descriptions, Meta tags, and ALT tags and what we charged. Well, nothing like cutting to the chase. What he didn’t realize is that real customers don’t talk like that. They just want to acquire search traffic and had read that SEO is the way to go. They don’t generally understand how we do what we do.

That’s was 2 years ago and things have changed dramatically since then. Callers  inquiring about our services are smarter and more aware about the process of SEO. When I began this business back in 2007 things were much different as far the the potential client knowledge of SEO. The response was mostly “I read something on a blog like you need SEO to rank well, but that’s all that I know.”

Yesterday, I was being shopped by an inexperienced shopper I thought I would have a little fun. It started with the basic questions I mentioned previously, and of course they didn’t have a website. They went on to explain that they wanted to market to the 48 states and that he was going to be selling computer parts.

Well, our website is very clear that we don’t provide service for highly competitive markets that are national. This is mainly due to cost to the custom and unrealistic expectations. I went on to explain that if his market was local we would gladly consider him as a client. I further explained that we only take on clients that when know going in can benefit greatly from our services. This guy wasn’t likely one of those.

Trying to take a website that sells computer parts nationally to the first page of Google is not a challenge that we will undertake then or now. While I noted that it can be accomplished given enough time and money but that it was not anything that we wanted to be involved with. Its just not our core market.

This person quickly became very defensive and started talking SEO slang and started to explain how it could be accomplished. I thought this guy is so clueless that he is being played and he doesn’t even know it. Then he started talking about Page Rank. I have never had a client or potential client that knows what Page Rank is. Now this person is talking straight-up SEO shop talk. To this day I have never had a real potential client who knew anything about Page Rank. This was so obvious that I could barely contain my laughter

Since I had flushed him out the conversation needed to end. I politely ended the conversation by informing him that we don’t work on these kinds of sites, I thanked him for his inquiry, and before he could say anything, I wished him a good day and hung up the call. I have become very skilled at ending a conversation quickly and abruptly when I have finally gotten bored.

The moral of the story is if you’re going to shop someone get the story straight first and don’t sound like you know so much that you really don’t need my help. If this caller knew about page titles, Meta tags, page descriptions, and ALT tags then why would they need me? Really, folks people who make legitimate inquires generally don’ understand SEO and will never use SEO jargon.

Update 2010:

With the economic slowdown like many I have had sometime on my hands. When I get shopped these days I am more likely to get up on a soapbox an give a long winded lesson on how we provide ethical services based only on the specific needs of each client. I go into great detail about our manual link building program Called Scratch My Back Marketing.

I also provide a detailed explanation about our website review. I go through just about every step in our processes. I provide them a map, a oral blueprint of how to provide services that assure that the clients needs are assured. If by change it turns out that it an actual potential client then they will certianly know that they are dealing with a professional.

For the shopper, I am an unashamed braggart. My attitude is, and I express to whomever I am speaking with. When I simply state “the difference between myself and most other SEO providers is that we simply this; I like to think that I work smarter and I put in more hours at this than they do.” If you are willing to do what it takes you will succeed. I also remind my inquirer of our monthly ranking report. I also never fail to mention that we have never failed to get a client onto the first page of the Google results (pause for effect) multiple keyword phrases.

While I provide a huge insight into how I practice SEO I never allow myself to be placed in a position to make a guess about how much a project will cost. There is good reason for this becuase I don’t know who there competition is and what they have done SEO wise. All of our processes are based on a competitive analysis. This requires a bit of research that can not be accomplished while on a phone call.

Real SEO professionals know that while packages sell well they are not designed to meet the clients specific needs. Beware of any SEO provider who offers packages. If they have not done a competitive analysis there is no way to be sure if any package will work. SEO packages are designed to sell, to make the seller money and to meet a certain price point expectation, if they actually work, consider yourself lucky!

Having said that, I must point out again that we have never failed to get a client onto the first page of Google for multiple keyword phrases. And this all started out with a competitive website review.

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Use A Blog As A Newsletter Discussions Forum V2.0

February 25, 2010

I specifically wrote this post for a man named Sam. Sam is a sales and marketing professional that provides group sales training seminars. His website was in dire need of a redesign and or some SEO. Sam was great at in person selling but could not get his arms around internet selling. He is very active with newsletter marketing but this approach was eating up huge volumes of time.

The problem with newsletters is that they can generate a whole bunch of email responses. Many of them tend to ask the same or similar questions. After a while this can become very difficult to manage. My suggestion to him was that he add a blog on his website where he could post his newsletter. This way he could more easily manage the conversations about his articles. This I thought offered him a wonderful solution to his problem. But Sam needed to be sold and I am not that kind of person.

I am more interested in articulating the advantages and letting the client eventually come to a buying decision themselves. I don’t like a hard sell and  will not do this to others. I specifically wrote this article for him. He never did become a client. Oh, well!

Here is the original post from fall 2008.

Today we are going to take a look at using a blog on a business website. A blog is simply an online conversation. It is another channel that can be used to communicate with customers or potential customers.

First we want to suggest that if you are going to create a business blog that it be hosted on your website and not somewhere else. You never want to direct traffic away from your website to a blog hosted elsewhere. There is almost no advantage to a blog that is not on your businesses website.

Many websites include a sign-up form for their newsletter, as part of the design process, which they periodically send out in an email form. This is a very common practice used by coaches, trainers and consultants. The newsletter gets sent out and then the responses begin to trickle in one email at a time. If the newsletter is especially good, interesting or provocative it can generate a fair amount of emails.

The end result is that a collection of separate conversations begins to occur on the same topic but they are not connected to each other. The newsletter owner can end up answering the same or similar questions over and over again.

Our advice is to post your newsletter on your blog and then send it out and include a link or links to your blog. Then ask that the conversation be moved to the blog. One of the advantages of having a blog in combination with a newsletter is that it allows you to address the questions generated by the newsletter quickly. It eliminates answering the same question over and over. It can also stimulate an ongoing discussion between those who have read the newsletter. It can create its own little community interacting on your blog.

This format allows you to expand on your original newsletter concept in more detail. Most newsletters cover multiple topics and each can be given its own blog post and conversation. This process can breathe new life into your newsletter and create a much more powerful marketing tool.

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.

Flirting With The Big Leagues Of SEO – We Have Arrived

February 20, 2010

Flirting With The Big Leagues Of SEO: This was one of the first posts that I wrote when we launched this blog back in May of 2008. I thought that perhaps may regular readers might enjoy this look back.

Our Business has had tremendous success obtaining first page placement in the Goggle search results for SEO related search queries. This has all been accomplished in just over 14 months. We first began to study search engine optimization back in October of 2006. Our website developer, who offers SEO, told us if we ever got onto the first page it would take six months. (This was for a house cleaning business that we closed to launch Tucson SEO Solutions.) This is the standard line of many SEO providers.

The website that we are talking about was a local house cleaning service, Your Fresh Start. That website went to the first page of the Google results within 3 days and has been there ever since. We have since closed that business and have been providing SEO services since we launched our site in May of 2007. We currently are ranked # 1 nationally on Google for 5 searches that include the word SEO in the query string.

It truly blows me away every time I think about our success. We tell you this not to brag, but to verify that we do know our business well. However, one keyword search has eluded me thus far and it is “Local SEO.’ Since local SEO is the cornerstone that this business is built upon we would like to be on the first page for this search.

We re-launched this website in mid April of this year using WordPress. We had  settled in a regular spot on the third page around position # 35 and it stayed that way for two months. Then we re-evaluated the pages and tweaked our website. This adjustment had a positive impact. Then in June we started using forums that allows us to create Do Follow anchor text links that read “Local SEO.”

The website moved up the ranking for this keyword phrase and settled in at the # 17 position. Then in July we began to place links in every blog post that targeted our sales and services pages. Those anchor text links pointed to our other pages that we wanted to specifically target to increase there presence in the Google SERP’s both nationally and locally.

Recently, we have actually flirted with the first page of Google landing temporarily at the #4 position. We eventually settled in at the #11. For our website to stay on the first page will indeed be a difficult task. It is because local SEO is written about often on authority blogs and Forums. These established websites have a huge advantage over a much newer website such as ours. (We can now usually be found in the # 5 position for Local SEO now and we are in the # 1 position for Local SEO Services.)

However, they are most likely not talking about proving SEO for local websites, as we do. When those in our industry talk about local SEO they are talking about free listings in the Google and Yahoo local business maps. This is a hot topic that when written about on authority blogs tends to bump our site down the list. So yes, we are flirting with the first page of results we are not there yet, but then we like a good challenge.

We highlighted the changes that we made in and effort to point out that SEO is never a one and done process. When we re-launched our website and did not get the results that we wanted we took another look to see what else could be done better. Some of what we tried was just fine tuning. Still other efforts were experiments based on knowledge that we gleaned from other SEO professionals.

Update 02/20/2010: We are now definitely in the big leagues of the SEO ranks. There are a couple of key things that we did in 2009 that have rocked this site onto the first page of Google for over 80 keyword phrases. In January I began to implement the link building program that I call Scratch My Back Marketing. I also added header tags. Then I became a relentless backlinks builder.

Now, I still make mistakes when building links and stick links where they were not intended and I am given the boot. There are plenty of places on most social media sites where you can add some link code. The bio areas come to mind as one area. Some times the code is turned into links only to later be removed or the account is deleted. But that doesn’t happen often. What has happened is that I have been very good at locating web 2.0 social sites that allow blog posts. I simply re-write some of my 350 posts and place them on these sites. I end the posts by signing off with a call to action which usually includes a link or two.

The downside of all of this has been the economy going south. But I am still in business when others have closed there doors and I am grateful for this.

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-505-6024, 520-777-6479 or 843-882-7661 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.