Pizza And Beer SEO

February 14, 2009

Yep, one of our standard recommendations to our clients is that they practice Pizza and Beer SEO. When you’re building a website keyword list you should gather a diverse group of friends, family, and business associates for pizza and beer at a local hot spot. A group of ten or so should just fine.

Once you have the group together ask them all to make a list of words that they might enter as a search query to find your business on the web. Then sit back and enjoy your time together over pizza and beer. Then after and hour or so repeat this process.

Now, your website keyword research kicks into high gear. Now, you will need create a database and record all of the information that you have gathered. You can now comb through your data to see what the common trends are and glean the gems that you might have easily overlooked.

The food and alcohol will affect each person differently and these changes will be observable in a different set of keywords that are developed. Another factor that comes into play is simply the passage of time. The longer that each person has to think about it the more likely that they will choose words that they hadn’t the first time.

It’s actually like having two different groups for market research for the price of one! Not only is Pizza and Beer SEO an effective keyword development strategy, you also save 50 % of the cost of surveying two separate groups. It also will cut you time cost in half.

You see, we understand that all successful websites are a collaborative effort between designer and client. The client does their keyword research and we do ours. Then together we combine this palette of words to paint a well defined and highly targeted website for both the search engine and the customer.

Since we specialize in local SEO no keyword phrase would lack a geographic qualifier.

Update: 11/14/2008 I just presented a seminar on keyword development here in Tucson where we included Pizza and Beer SEO. The program and presentation were very well received.

Now, go forth to conquer the SERP’s in your market.

We are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful links as part of what I call “Scratch My Back Marketing.”

The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv.) And if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv. We also use the Top Commenter plugin as well!

It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.

Are you ready to exchange comments for links?

This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business SEO solutions and venture further.

And to learn more about our services please check out these links:

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If your business is located in the US, Canada, Gila Bend, Phoenix, Glendale, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!

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