Pizza And Beer SEO
January 26, 2010
Yep, one of our standard recommendations to our clients is that they practice Pizza and Beer SEO. This is how it works. When you’re building a website keyword list you should gather a diverse group of friends, family, and business associates for pizza and beer at a local hot spot. A group of twenty or so should just fine.
Once you have the group together ask them all to make a list of words that they might enter as a search query to find your business on the web. Then sit back and enjoy your time together over pizza but hold of on the beer for now! Then after and hour or so repeat this process and record the results.
Allow your party to get started with the consumption of beer for the following hour. Now repeat the same process asking what keywords the group would use and record these results as well.
Now, your website keyword research kicks into high gear. Now, you will need create a database and record all of the information that you have gathered. You can now comb through your data to see what the common trends are and glean the gems that you might have easily overlooked.
The food and alcohol will affect each person differently and these changes will be observable in a different set of keywords that are developed. Another factor that comes into play is simply the passage of time. The longer that each person has to think about it the more likely that they will choose words that they hadn’t the first time.
It’s actually like having three different groups for market research for the price of one! Not only is Pizza and Beer SEO an effective keyword development strategy, you also save 66 % of the cost of surveying two separate groups. It also will cut you time cost in half.
You have no way of knowing what peoples state of mind this when they are searching. If you searchers is hungry or well feed these will effect how they think. If someone is highly stressed or under the influence these factors will play a significant role in determining what searches that they will use to find anything on the net.
You see, we understand that all successful websites are a collaborative effort between designer and client. The client does their keyword research and we do ours. Then together we combine this palette of words to paint a well defined and highly targeted website for both the search engine and the customer.
Update: 11/14/2008 I just presented a seminar on keyword development here in Tucson where we included Pizza and Beer SEO. The program and presentation were very well received.
Now, go forth to conquer the SERP’s in your market.
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Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.
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Comments
20 Responses to “Pizza And Beer SEO”
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Nice article. I would love to try out this technique. I am not sure this technique will work in my business as its not possible to drink, eat and write.
Anyway I will try your technique when I will need some collective work.
Thanks for the article.
I like the Pizza And Beers concept, but isn’t Google’s free keyword tool all you need to generate ideas of what people would type into the search engine?
-Kai Lo
Wow, another SEO technique. Thanks for this informative and additional knowledge. I might try to experiment on this newest technique for 3-4 weeks and see where it leads me. Thanks so much for posting, will keep this in mind from this day on.
Hm, that’s an interesting idea. I like the concept of asking them multiple times because they’ll think about it a little differently over time. Often when I’m looking back on keyword lists that I had made in the past, I’m amazed at all the keywords I realize I missed at the time. So to add to your strategy, it’s also good to review your lists every couple months or so because your perspective may change by then.
They are highly deprecated in the latest algorithm changes, and may even lead you to a penalization of your website’s SERPs. As a measure of precaution, I recommend a maximum of one site-wide (no matter the number of pages) for every 40 to 50 unique links from 40 to 50 unique domains.
More really bad advice from a spammer!!!!!!!!
Use the title and meta description tags as wise as possible. They are your best choice of avoiding supplemental pages. Try to make each page with it’s own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of characters (8-10) in the title tag, and put the most important of them, relevant to each page, at the beginning.
This is really bad advice from a spammer… Wow, it’s bad!!!!!!!!!
Don’t be a Copycat. Don’t write news or posts just to have something for the big Google. Nowadays, duplicate-content filters are continuously evolving and even if you gain something on the short term you will loose it later. Try to be innovative.
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Very innovative! thanks for sharing the tips which will prove to be very helpful in future as well�very nice post and really many people talking about that type of thing many time but not give facts and points like that really i found something real here thanks a lot for such a nice and interesting post dear .
Thanks for this informative and additional knowledge.Nowadays, duplicate-content filters are continuously evolving and even if you gain something on the short term you will loose it later. I will wait for your future posts and blogs, it’s very informative .
I really liked this post as it seems to be credible and informative unlike other posts which are quite away from reality. I really admire the simple writing style and love the way the writer has written the post. I will look forward to read all posts in future too
Interesting! Thats pretty cool! You don’t mind if I come here more often and read your posts do you? I love to blog but only on good subjects. Like this one for instance! Can’t wait till you post something else.
Admin: Just try avoiding the copy and paste comments that only use keywords in the name feild.
Heh, three of my favorite things. Never thought I would love and enjoy SEO as much as I do. It’s actually something that I wake up in the morning and look forward to doing. I mean, on page SEO is pretty quick, and off page SEO is a bit boring, but the feeling of buying a website and knowing you’ll make it rank better is really fun. Makes me feel talented even. Oh, and of course, pizza and beer go with everything.
Its an interesting idea . You can enjoy your work more by taking food of your own choice. Hurrah. Pizza with Drink. Rocking, I am fond of eating, but good eating .
I thing this is really an interesting post here you have submitted. So i am really very impressed to know about the role of pizza and beer in the SEO field. I have learnt a lot from your post. Anyways keep it up and keep continue with your valuable thoughts.
i think your post to be suitable for everyone who is intrested in valuable resources, Thanks for sharing, keep up the good work, It is very helpful…
Interesting! Thats pretty cool! You don�t mind if I come here more often and read your posts do you? I love to blog but only on good subjects. Like this one for instance! Can�t wait till you post something else.
Wow, now when you you discuss the posts topic?
Your pizza and beer approach to finding relevant keywords is both creative and intriguing. Such a simple concept yet both fun, and i would venture to bet extremely useful. I must try a variation of this at our next after hours company meeting.
However you do it I think it’s always good to get ideas from others as to what they will search for. Being able to judge what potential visitors will search for is half the battle.
On another note, I like the comments you’ve put at the bottom of comments made by spammers. Some people just don’t listen do they – don’t they realise they might learn something if they read posts.
Good article. I’ve always used the Google Keywords Tool exclusively for keywords research, but I’ve recently found out that these results and the keywords my clients use don’t always match.
So nowadays, whenever I visit a new customer, I’ll just ask what his favorite keywords are. I’ll compare his suggestions to the results of the Keywords Tool and sometimes add a few words of my own. This way, you get the best of both worlds, so everybody is happy in the end.
well some posts are so informative that we get a feeling that we missed this information when we actually wanted it, but this post is something i am looking for, thank you.