Scratch My Back Marketing Explained

January 11, 2010

Scratch My Back Marketing Explained

I have been discussing what I call Scratch My Back Marketing since the beginning of the year. I figured that it was finally time to write a specific post on the topic. Scratch My Back Marketing is based on a lifestyle and spiritual principal of giving to get. That’s right as in is better to give than receive. Now, I have nothing against receiving especially if it involves material resources such as capital. However, for our purposes I will settle for great comments left on the blog.

When I reference giving I do so with link building efforts in mind. If you have been around internet marketing for any length of time you will have discovered the importance of links. More specifically I am referring to other websites that link to your site. These links are known as backlinks. They are the foundation of Google’s algorithm. Applying SEO to a website is good but it needs to be combined with a steady link building effort to be effective. Acquiring these links is becoming a huge challenge.

Now a days, we must locate social media websites, blogs, and forums that allow user generated content to build links. Google has made it very clear that it does like the practice of  buying and selling links. For these sites to be useful in gaining higher search rankings these sites must provide what is known as Do Follow links. These Do Follow links have the ability to pass link juice. It is this juice that will assist your website in gaining and maintaining high search engine rankings.

The idea behind Scratch My Back Marketing is that the website user will exchange useful content and comments for useful Do Follow links. This is the genesis of our approach. This same approach can also be applied to sites that offer No Follow links. These No Follow links will not assist you in achieving higher search ranking. But they are useful in generating website traffic and business. This way both the website user and the website owner join together for the higher good of both. It is a classic example of a win/win situation. This blog requires a 20 word minimum to acquire an anchor text Keyword Luv Do Follow link.

The reality is that those short drive by spammy comments will likely get deleted on most blogs worth posting on. I ask is it better to post 10 short thank you comments and maybe get one or two links or post 4 good comment on good blogs and get them all accepted? Both scenarios will take about the same amount of time. Yes, leaving good comments takes time but it does pay off with better results for your efforts. This is often knows as your Return On Investment. The investment here is time or money if you are paying for some one to build links for you.

Quality comments also lend a certain amount respect and will assist in building a blogs reputation. These quality comment also provide what is commonly known as the fresh content bump. Google and the other search engines often reward fresh content by moving a blog or site up in the search rankings.

There will likely be an additional benefit if enough people by into the concept of  Scratching My Back Marketing. It should encourage more bloggers to become or stay Do Follow. Let’s face it folks someone as got to stand up as a voice of reason here. The ability to acquire useful Do Follow links is getting more difficult everyday.

Update 08/27/2009: When you leave a comment you will see the Scratch My Back Marketing plugin in action. Just asking people to leave a useful comment of 20 words did not work. They mostly ignored this on their way to attempting to get a link. So after six months of being ignored we are forcing the issue. You are now required to leaving a minimum comment of 150 characters to acquire a link and only if the comment is relevant to the discussion.

Here’s some valuable resources:

Would you like to find 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher? Then go here.

Would you like 66 Do Follow Backlinks from high PR sites? Then go here.

Would you like to download the Scratch My Back Marketing anti spam plugin? Then go here.

Would you like to learn more about the Scratch My Back Marketing (not the plugin?) Then go here.

Too learn more about our services please check out these links:

Sierra Vista – Green Valley SEO – Internet Marketing Services Niche SEO – Internet Marketing Services

Holistic SEO Local SEO Services Phoenix Niche SEO – Internet Marketing Services

Geo-Targeted SEO Solutions Yuma – Flagstaff Arizona SEO -Internet Marketing Services

Affordable Quality  BackLinks Building Services Local Internet -  Website Marketing Services

If your business is located in the US, Tempe, Phoenix, Glendale, and Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Niche SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!

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