Scratch My Back Marketing Explained
March 15, 2011
Welcome to the Google Places SEO blog at Tucson SEO Solutions.
Scratch My Back Marketing Explained
I have been discussing what I call Scratch My Back Marketing since the beginning of the year. I figured that it was finally time to write a specific post on the topic. Scratch My Back Marketing is based on a lifestyle and spiritual principal of giving to get.
That’s right as in is better to give than receive. Now, I have nothing against receiving especially if it involves material resources such as capital. However, for our purposes I will settle for great comments left on the blog.
When I reference giving I do so with link building efforts in mind. If you have been around internet marketing for any length of time you will have discovered the importance of links. More specifically I am referring to other websites that link to your site. These links are known as backlinks.
They are the foundation of Google’s algorithm. Applying SEO to a website is good but it needs to be combined with a steady link building effort to be effective. Acquiring these links is becoming a huge challenge.
Now a days, we must locate social media websites, blogs, and forums that allow user generated content to build links. Google has made it very clear that it does like the practice of buying and selling links. For these sites to be useful in gaining higher search rankings these sites must provide what is known as Do Follow links.
These Do Follow links have the ability to pass link juice. It is this juice that will assist your website in gaining and maintaining high search engine rankings.
The idea behind Scratch My Back Marketing is that the website user will exchange useful content and comments for useful Do Follow links. This is the genesis of our approach. This same approach can also be applied to sites that offer No Follow links.
These No Follow links will not assist you in achieving higher search ranking. But they are useful in generating website traffic and business. This way both the website user and the website owner join together for the higher good of both. It is a classic example of a win/win situation. This blog requires a 20 word minimum to acquire an anchor text Keyword Luv Do Follow link. (No longer available)
The reality is that those short drive by spammy comments will likely get deleted on most blogs worth posting on. I ask is it better to post 10 short thank you comments and maybe get one or two links or post 4 good comment on good blogs and get them all accepted?
Both scenarios will take about the same amount of time. Yes, leaving good comments takes time but it does pay off with better results for your efforts. This is often knows as your Return On Investment. The investment here is time or money if you are paying for some one to build links for you.
Quality comments also lend a certain amount respect and will assist in building a blogs reputation. These quality comment also provide what is commonly known as the fresh content bump. Google and the other search engines often reward fresh content by moving a blog or site up in the search rankings.
There will likely be an additional benefit if enough people by into the concept of Scratching My Back Marketing. It should encourage more blogger’s to become or stay Do Follow. Let’s face it folks someone as got to stand up as a voice of reason here. The ability to acquire useful Do Follow links is getting more difficult everyday.
Update 08/27/2009: When you leave a comment you will see the Scratch My Back Marketing plugin in action. Just asking people to leave a useful comment of 20 words did not work. They mostly ignored this on their way to attempting to get a link. So after six months of being ignored we are forcing the issue. You are now required to leaving a minimum comment of 150 characters to acquire a link and only if the comment is relevant to the discussion.
What say you?
If your business is located in the communities of Tucson, Yuma, Flagstaff, Tempe, Mesa , Chandler, New River, or Cave Creek, Arizona and beyond and you need Google Places SEO solutions please call Tucson SEO at 520-505-6024 Now!
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Comments
61 Responses to “Scratch My Back Marketing Explained”
Thanks for that informative post. I came across this ” Scratch My Back Marketing” few months back which relates it to Parable saying “It’s better to give than to receive” and I guess It actually applies to digital world nowadays. SEO is something that really needs hardwork, dedication and patience.
Since there is a plugin like the one in this comment box that counts the number of characters you have typed, I think spammers will be put off. But one thing you have to note is that most spammers now post long comments on blogs without even visiting the blog.
Admin: Yes, this is true and this plugin may be part of that reason! PS I don’t link to non English sites.
I guess you could say Scratch My Back Marketing is also about making the world a better place and putting in the effort. Why should spammers get something for free? and the corollary, why shouldn’t those who are really contributing not be rewarded? I like this concept, and I like the term you have come up with to describe it – you scratch my back, I scratch yours. It is really good white hat SEO and nice to see the number one SEO practitioner in Tucson, Arizona wears a white hat!
Excellent post, I enjoyed reading this very much. I am a student in Mumbai and this has helped me greatly with my coursework. I hope to study this more through the uk visa india study program that has been so good.
V Singh
[...]Excellent post, I enjoyed reading this very much.[...] Thanks for that informative post.[...]
Agree with you
Thank you for this good post!
Regards!
I don’t understand why anyone leaves those short little comments of only a few words. I mean, do they really think that the blog owner is going to approve it? I guess they must figure that there are some blogs that go unmoderated and their comment will stick, but like you said – most will get deleted. Bloggers want GOOD COMMENTS. It helps their blog because it shows that the internet community is engaging in their site, so they must have something good to offer. Thanks for implementing the 20word/150 character policy; nice plugin.
I did read it and enjoyed it! Thank you for this wonderful post.Many institutions limit access to their online information. Making this information available will be an asset to all.
magnificent job. I did not imagine this. This is a fantastic blog. Thanks!
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Thanks again.Yeah…thats really a informative post. Iâ��m new blogger it would be sure helpful information for me. Thanks for sharing!
Admin: Copy and paste comments… Is this the best that you could do? The blog did say “No Spam Zone”
Great
loved it, will be waiting for your future posts
Thank you for sharing and Definitely a great site, and I can see it being the next big resource for bloggers. Great job you guys, keep it up.
Admin: Please stop leaving spam comments on this post! Keywords in name field ARE NOT ALLOWED HERE.