SEO Creates Opportunities

December 16, 2008

The Internet has come a long way in a short amount of time. Initially if you had a floral shop it was very easy to be found for a search for flowers. Do a search today on Google and you will find that search produces 296 million websites that have the word flower on one of their web pages.

If you did another Google search for fresh flowers it will produce 7 million results. Now, lets consider what opportunities that we can create using some search engine optimization. SEO is often about finding niche ways to describe your website to the search engines.

This time we will add some Geo-targeting SEO to the search for fresh flowers. We will use the city of Chicago. Now we are beginning to create some real possibilities with this search. Our search on Google for fresh flowers in Chicago produced only 567,000 results. The fewer websites that you have competing in any one market will increase the likelihood of your website gaining high search rankings. There is no downside to the fact that there are fewer searches being preformed. The reason is because the longer the search query is the more targeted those searchers are becoming. These searchers are more likely to be converted into customers.

To have a realistic opportunity to succeed in gaining search engine traffic your website must appear on the first page of the search results, and preferably in the Google results. Now, if your flower shop happens to be on the south side of Chicago you will also want to optimize your website for that keyword phrase as well. You will have provided yourself a wonderful opportunity to succeed. In reality SEO is about creating opportunities to obtain high search engine placement. A search on Google for fresh flowers south Chicago will produce 235,000 search results.

You can do everything correct SEO wise, you can soar to the top of the first page, but that alone will not compensate for the content on your website. This is where “the content is king” part comes into play. It is not enough to simply get website visitors.

This is why we have chosen to provide a Holistic SEO approach when working with our clients. SEO can get potential clients to the front door (your website) but that is where SEO ends its job. Now you must take an active role in presenting your content in a specific pattern that is designed to funnel your visitors into a buying situation. Finally, “the call to action,” you must actually ask for the sale or a phone call e-mail etc.

SEO will create the possibilities it is up to you to close the deal.

We are officially requesting that you join the conversation here. That is, if you found that this post was at all interesting, useful, or perhaps you are just looking for a useful link. Then, I would like to entice you to comment by providing you with useful links as part of what I call “Scratch My Back Marketing.”

The Scratch My Back Marketing requires you to scratch this blog by leaving a useful comment of at least 20 words or more. Your comment should be relevant to the post. My scratch is that you will receive a Do Follow anchor text link (Keyword Luv) and if you have a blog with an RSS feed enabled you will receive an extra permalink back to your blog via Comment Luv. We also use the Top Commenter plugin as well!

It’s all about win/win marketing. I am willing to exchange page rank for the bump that a fresh comment provides.

Are you ready to exchange comments for links?

This is the part where I move link juice around the site and hope that someone might actually want to learn more about our local small business SEO solutions and venture further.

And to learn more about our services please check out these links:

Local SEO Services Tucson Website Designs Phoenix SEO Tucson Search Engine Optimization

Holistic SEO Solutions Geo-Targeted SEO Solutions Niche SEO Solutions

If your business is located in the US, Canada, Nogales, Phoenix, Glendale, Scottsdale, Arizona or beyond and you would like to learn more about how your website can benefit from a blog, SEO, Internet marketing, or our affordable website design/re-design services please call Tucson SEO at 520-777-6479 or 1-866-512-1230 Now!

Tucson SEO… Solutions that create probabilities out of possibilities.