SEO Creates Opportunities
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SEO Creates Opportunities
This post was originally written back in 2008.
The Internet has come a long way in a short amount of time. Initially if you had a floral shop it was very easy to be found for a search for flowers. Do a search today on Google and you will find that search produces 296 million websites that have the word flower on one of their web pages.
If you did another Google search for fresh flowers it will produce 7 million results. Now, lets consider what opportunities that we can create using some search engine optimization. SEO is often about finding niche ways to describe your website to the search engines.
This time I will add some Geo-targeting SEO to the search for fresh flowers. We will use the city of Chicago. Now we are beginning to create some real possibilities with this search. Our search on Google for fresh flowers in Chicago produced only 567,000 results. The fewer websites that you have competing in any one market will increase the likelihood of your website gaining high search rankings.
There is no downside to the fact that there are fewer searches being preformed. The reason is because the longer the search query is the more targeted those searchers are becoming. These searchers are more likely to be converted into customers.
To have a realistic opportunity to succeed in gaining search engine traffic your website must appear on the first page of the search results, and preferably in the Google results. Now, if your flower shop happens to be on the south side of Chicago you will also want to optimize your website for that keyword phrase as well.
You will have provided yourself a wonderful opportunity to succeed. In reality SEO is about creating opportunities to obtain high search engine placement. A search on Google for fresh flowers south Chicago will produce 235,000 search results.
You can do everything correct SEO wise, you can soar to the top of the first page, but that alone will not compensate for the content on your website. This is where “the content is king” part comes into play. It is not enough to simply get website visitors.
This is why we have chosen to provide a Holistic SEO approach when working with our clients. SEO can get potential clients to the front door (your website) but that is where SEO ends its job. Now you must take an active role in presenting your content in a specific pattern that is designed to funnel your visitors into a buying situation. Finally, “the call to action,” you must actually ask for the sale or a phone call e-mail etc.
SEO will create the possibilities it is up to you to close the deal.
What say you?
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Tucson SEO… Solutions that create probabilities out of possibilities.
I liked this post as it is something that i have been looking for. I’m confused about SEO scope. Tell me what will be my future if i adopt this field?